Head-to-head · Real Estate Valuation Software
First American Procision AVM vs ICE Automated Valuation Models
First American Procision AVM leads on 2 checks, ICE Automated Valuation Models on 0, and 2 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFirst American Procision AVM · 9.3/10
- Most featuresFirst American Procision AVM · 3 of 3
First American Procision AVM scores higher on our rubric for real estate valuation software: 9.3 against 9.1 out of 10; our editors rank them #1 and #2.
First American Procision AVM offers rental estimates; ICE Automated Valuation Models doesn't. First American Procision AVM offers investment return analysis; ICE Automated Valuation Models doesn't.
First American Procision AVM is the better fit for US lenders needing broad, monitored residential AVMs. ICE Automated Valuation Models is the better fit for U.S. institutions needing governed AVM monitoring.
- First American Procision AVM fits best
US lenders needing broad, monitored residential AVMs
- ICE Automated Valuation Models fits best
U.S. institutions needing governed AVM monitoring
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Side by side
| Feature | First American Procision AVM 9.3/10 Visit ↗ | ICE Automated Valuation Models 9.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 9.1 |
| Ranking | #1 in Real Estate Valuation Software | #2 in Real Estate Valuation Software |
| Best for | US lenders needing broad, monitored residential AVMs | U.S. institutions needing governed AVM monitoring |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | Pricing on request |
| Free plan | — | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 1 integrations | 1 integrations |
| Built for | Mid-market, Enterprise | Mid-market, Enterprise |
| Features First American Procision AVM 3/3 · ICE Automated Valuation Models 1/3 | ||
| Rental estimates | ✓ (best) | — |
| Investment return analysis | ✓ (best) | — |
| Portfolio valuation | ✓ | ✓ |
| Specs | ||
| Property coverage | Residential | Residential |
| Data access | Both | Both |
| Geographic coverage | United States; Procision Power covers all 50 states, including non-disclosure areas. | United States |
| Our review | ||
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| Our verdict | First American Procision AVM is a cloud-based suite of automated valuation models for residential real estate. It serves lending, underwriting, capital markets, insurance, servicing, and marketing workflows, with a fit especially for U.S.… Read the review → |
ICE Automated Valuation Models estimate residential property values using property data and statistical models. The suite is aimed at real estate, mortgage and capital-markets professionals, including lenders, servicers and investors. Its… Read the review → |
Strengths and trade-offs
First American Procision AVM — where it wins
- Offers API, website, and bulk-file delivery for property valuations.
- Combines rental estimates, confidence scores, and portfolio valuation via API.
- Provides national, state, and county reporting with daily model-data updates.
Where it doesn't
- Pricing requires contacting sales rather than choosing a published plan.
- Focused on residential property, so it may not suit broader property portfolios.
- Portfolio and bulk workflows may be more than smaller teams need.
ICE Automated Valuation Models — where it wins
- Configurable AVM waterfalls by geography and property type
- Property-level confidence scores and accuracy metrics
- Portfolio monitoring with validation reports and multiple delivery options
Where it doesn't
- Pricing requires contacting sales
- Focused on U.S. residential property valuation
- Not designed for rental estimates or investment-return analysis
- First American Procision AVM9.3/10 · Pricing on request
A broad residential AVM suite for lenders that need portfolio delivery and monitoring.
Visit siteFull verdict → - ICE Automated Valuation Models9.1/10 · Pricing on request
A U.S. residential AVM suite built for configurable valuation and portfolio oversight.
Contact ICEFull verdict →
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- ICE Automated Valuation Models vs ATTOM Property Navigator
- ICE Automated Valuation Models vs Cotality AVM
All real estate valuation software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update