Head-to-head · Real Estate Valuation Software
First American Procision AVM vs Cotality AVM
First American Procision AVM leads on 0 checks, Cotality AVM on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFirst American Procision AVM · 9.3/10
- Most featuresFirst American Procision AVM · 3 of 3
First American Procision AVM scores higher on our rubric for real estate valuation software: 9.3 against 8.5 out of 10; our editors rank them #1 and #4.
First American Procision AVM is the better fit for US lenders needing broad, monitored residential AVMs. Cotality AVM is the better fit for australian institutional residential valuation.
- First American Procision AVM fits best
US lenders needing broad, monitored residential AVMs
- Cotality AVM fits best
Australian institutional residential valuation
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Side by side
| Feature | First American Procision AVM 9.3/10 Visit ↗ | Cotality AVM 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.5 |
| Ranking | #1 in Real Estate Valuation Software | #4 in Real Estate Valuation Software |
| Best for | US lenders needing broad, monitored residential AVMs | Australian institutional residential valuation |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | Pricing on request |
| Free plan | — | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Built for | Mid-market, Enterprise | Mid-market, Enterprise |
| Features First American Procision AVM 3/3 · Cotality AVM 1/3 | ||
| Rental estimates | ✓ (best) | Not checked yet |
| Investment return analysis | ✓ (best) | Not checked yet |
| Portfolio valuation | ✓ | ✓ |
| Specs | ||
| Property coverage | Residential | Residential |
| Data access | Both | Not checked yet |
| Geographic coverage | United States; Procision Power covers all 50 states, including non-disclosure areas. | Australia |
| Our review | ||
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| Our verdict | First American Procision AVM is a cloud-based suite of automated valuation models for residential real estate. It serves lending, underwriting, capital markets, insurance, servicing, and marketing workflows, with a fit especially for U.S.… Read the review → |
Cotality AVM provides automated, data-driven estimates of residential property values in Australia. Built for lenders, it supports loan origination, portfolio review and revaluation, as well as credit and risk assessment. Its API delivery… Read the review → |
Strengths and trade-offs
First American Procision AVM — where it wins
- Offers API, website, and bulk-file delivery for property valuations.
- Combines rental estimates, confidence scores, and portfolio valuation via API.
- Provides national, state, and county reporting with daily model-data updates.
Where it doesn't
- Pricing requires contacting sales rather than choosing a published plan.
- Focused on residential property, so it may not suit broader property portfolios.
- Portfolio and bulk workflows may be more than smaller teams need.
Cotality AVM — where it wins
- Covers more than 96% of Australian residential properties
- Supports origination, portfolio review and revaluation workflows
- Provides monthly model performance and accuracy reporting
Where it doesn't
- Estimates are statistical and do not replace a professional valuation
- Pricing is sales-led and requires a demo request
- Focused on Australian residential property, not other property types or markets
- First American Procision AVM9.3/10 · Pricing on request
A broad residential AVM suite for lenders that need portfolio delivery and monitoring.
Visit siteFull verdict → - Cotality AVM8.5/10 · Pricing on request
An API-based AVM for lenders valuing Australian residential property at scale.
Visit CotalityFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update