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Head-to-head · A/B Testing Tools

Experimently vs Apex

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Experimently #17 in A/B Testing Tools 7.6/10 Free plan Free plan✓ 5 of 5 features Visit Experimently
Apex #25 in A/B Testing Tools 6.8/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Apex

Experimently leads on 0 checks, Apex on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreExperimently · 7.6/10
  • Free planboth
  • Free trialonly Apex

Experimently scores higher on our rubric for a/b testing tools: 7.6 against 6.8 out of 10; our editors rank them #17 and #25.

Experimently is the better fit for teams wanting a free full-stack platform. Apex is the better fit for teams wanting a broad free starter tool.

  • Experimently fits best

    Teams wanting a free full-stack platform

  • Apex fits best

    Teams wanting a broad free starter tool

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Experimently 7.6/10 Visit ↗ Apex 6.8/10 Visit ↗
At a glance
Editor score 7.6 6.8
Ranking #17 in A/B Testing Tools #25 in A/B Testing Tools
Best for Teams wanting a free full-stack platform Teams wanting a broad free starter tool
Pricing model Free Free plan + paid
Starting price Free —
Free plan ✓ ✓
Free trial — 30 days
Deployment Self-hosted Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Docs Email, Community, Docs
Compliance SOC 2, ISO 27001, SSO/SAML GDPR, SSO/SAML, 2FA
Integrations 14 integrations 12 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Experimently 5/5 · Apex 5/5
Visual editor ✓ ✓
Server-side testing ✓ ✓
Mobile SDK ✓ ✓
Audience targeting ✓ ✓
Feature flags ✓ ✓
Specs
Test types A/B testing, multivariate testing, sequential testing, CUPED, multi-armed bandits, Bayesian testing, split URL testing, LLM/model evaluation A/B testing, multivariate experiments, server-side testing, mobile-app testing
Supported platforms Web_and_mobile Web_and_mobile
Our review
Pros
  • Unlimited A/B experiments in the Free Preview
  • Advanced methods including Bayesian, CUPED, sequential, and bandit testing
  • Web, mobile, API, warehouse, and self-hosted platform support
  • Covers A/B, multivariate, server-side, and mobile-app testing
  • Combines visual editing, AI Builder, targeting, flags, and gradual rollouts
  • Offers REST API, SDKs, webhooks, and broad analytics integrations
Cons
  • Self-hosting requires deployment on the customer's AWS account
  • No separate paid tiers are presented
  • Compliance messaging differs between official product pages
  • Paid Apex and Enterprise plans use custom pricing
  • Starter is described both as free forever and as a 30-day trial
  • Its broad feature set may exceed the needs of teams seeking simple A/B tests
Our verdict

Experimently is a self-hosted experimentation platform for product and engineering teams running tests across web, mobile, server, and data environments. Its Free Preview includes unlimited A/B experiments, feature flags with staged…

Read the review →

Apex is an experimentation platform from Drip for direct-to-consumer and enterprise brands. It supports browser-based A/B testing, multivariate experiments, server-side testing, and mobile-app testing across web, iOS, Android, and API…

Read the review →
  1. ExperimentlyA/B Testing Tools 7.6Free plan
  2. ApexA/B Testing Tools 6.8Free plan · 30-day trial

Strengths and trade-offs

  • Experimently — where it wins

    • Unlimited A/B experiments in the Free Preview
    • Advanced methods including Bayesian, CUPED, sequential, and bandit testing
    • Web, mobile, API, warehouse, and self-hosted platform support

    Where it doesn't

    • Self-hosting requires deployment on the customer's AWS account
    • No separate paid tiers are presented
    • Compliance messaging differs between official product pages

  • Apex — where it wins

    • Covers A/B, multivariate, server-side, and mobile-app testing
    • Combines visual editing, AI Builder, targeting, flags, and gradual rollouts
    • Offers REST API, SDKs, webhooks, and broad analytics integrations

    Where it doesn't

    • Paid Apex and Enterprise plans use custom pricing
    • Starter is described both as free forever and as a 30-day trial
    • Its broad feature set may exceed the needs of teams seeking simple A/B tests
  • Experimently7.6/10 · Free plan

    A broad free preview for teams that need experimentation across web, mobile, and server systems.

    Visit ExperimentlyFull verdict →
  • Apex6.8/10 · Free plan · 30-day trial

    A broad experimentation suite with a free Starter plan and custom-priced paid tiers.

    Visit ApexFull verdict →

All A/B testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update