Embrace vs Amazon CloudWatch RUM

Embrace8.4Visit Amazon CloudWatch RUM7.5Visit

Higher score Embrace #8 in Real User Monitoring 8.4/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Embrace

vs

Amazon CloudWatch RUM #16 in Real User Monitoring 7.5/10 Paid ✓ 5 of 5 features Visit AWS

• Embrace fits best

  Mobile-first teams wanting affordable RUM

• Amazon CloudWatch RUM fits best

  AWS-centric teams needing broad RUM coverage

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Side by side

Feature	Embrace 8.4/10 Visit ↗	Amazon CloudWatch RUM 7.5/10 Visit ↗
At a glance
Editor score	8.4	7.5
Ranking	#8 in Real User Monitoring	#16 in Real User Monitoring
Best for	Mobile-first teams wanting affordable RUM	AWS-centric teams needing broad RUM coverage
Pricing model	Free plan + paid	Paid
Starting price	$0.80/unit usage-based	$0.35/GB usage-based
Free plan	✓ (best)	—
Free trial	30 days	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Email, Community, Docs	Docs
Integrations	4 integrations	3 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Embrace 5/5 · Amazon CloudWatch RUM 5/5
Core Web Vitals	✓	✓
Mobile app monitoring	✓	✓
Interaction tracking	✓	✓
Geographic breakdown	✓	✓
Error correlation	✓	✓
Specs
Data retention	90+ days	30 days
Pricing metric	Sessions	Custom
Our review
Pros	Free tier covers errors, crashes, basic performance, dashboards, and alerting Monitors web, iOS, Android, APIs, crashes, ANRs, networks, and traces Low-cost Pro pricing with custom dashboards and API data forwarding	Covers web, Android, and iOS application experiences Correlates sessions with traces, errors, and journeys Provides privacy-masked replay and detailed geographic breakdowns
Cons	Free tier is capped at 1 million sessions per year and 5 users Integration options are smaller than those of the highest-ranked products Advanced enterprise workflow and support features require Enterprise	No free plan; usage charges apply monthly Collected RUM data is retained for 30 days Pricing varies by AWS Region and usage volume
Our verdict	Embrace is a real user monitoring and observability platform for engineering and reliability teams supporting mobile and web applications. It brings together real-user sessions, user timelines, crashes, exceptions, network activity, Core… Read the review →	Amazon CloudWatch RUM monitors real-user experiences across web, Android, and iOS applications. It is suited to AWS-centric teams that need visibility into page loads, Core Web Vitals, app launches, screen loads, crashes, client-side… Read the review →

Strengths and trade-offs

• Embrace — where it wins

  • Free tier covers errors, crashes, basic performance, dashboards, and alerting
  • Monitors web, iOS, Android, APIs, crashes, ANRs, networks, and traces
  • Low-cost Pro pricing with custom dashboards and API data forwarding

  Where it doesn't

  • Free tier is capped at 1 million sessions per year and 5 users
  • Integration options are smaller than those of the highest-ranked products
  • Advanced enterprise workflow and support features require Enterprise

• Amazon CloudWatch RUM — where it wins

  • Covers web, Android, and iOS application experiences
  • Correlates sessions with traces, errors, and journeys
  • Provides privacy-masked replay and detailed geographic breakdowns

  Where it doesn't

  • No free plan; usage charges apply monthly
  • Collected RUM data is retained for 30 days
  • Pricing varies by AWS Region and usage volume

• Embrace8.4/10 · Free plan · 30-day trial

  Affordable, mobile-first RUM with broad coverage across apps, web, crashes, and performance.

  Visit EmbraceFull verdict →
• Amazon CloudWatch RUM7.5/10 · Paid

  Broad web and mobile RUM coverage with usage-based AWS pricing.

  Visit AWSFull verdict →