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Head-to-head · Data Marketplace Software

Data Marketplace vs BigQuery sharing

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Data Marketplace #1 in Data Marketplace Software 9.4/10 Free plan Free plan✓ 3 of 4 features Try Data Marketplace
BigQuery sharing #7 in Data Marketplace Software 8.6/10 Pricing on request ✓ 4 of 4 features Visit Google Cloud

Data Marketplace leads on 0 checks, BigQuery sharing on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreData Marketplace · 9.4/10
  • Free planonly Data Marketplace
  • Most featuresBigQuery sharing · 4 of 4

Data Marketplace scores higher on our rubric for data marketplace software: 9.4 against 8.6 out of 10; our editors rank them #1 and #7.

On commercial model, BigQuery sharing gives you Custom where Data Marketplace offers Subscription.

Data Marketplace is the better fit for affordable general-purpose data marketplaces. BigQuery sharing is the better fit for bigQuery-native data sharing.

  • Data Marketplace fits best

    Affordable general-purpose data marketplaces

  • BigQuery sharing fits best

    BigQuery-native data sharing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Data Marketplace 9.4/10 Visit ↗ BigQuery sharing 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Data Marketplace Software #7 in Data Marketplace Software
Best for Affordable general-purpose data marketplaces BigQuery-native data sharing
Pricing model Free plan + paid Paid
Starting price $19/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Live chat, Phone, Tickets, Community, Docs
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Data Marketplace 3/4 · BigQuery sharing 4/4
Data transactions ✓ ✓
Seller publishing ✓ ✓
Access controls ✓ ✓
Private marketplace Not checked yet ✓ (best)
Specs
Delivery methods Not checked yet Query
Dataset listing limit Not checked yet Not checked yet
Commercial model Subscription Custom
Our review
Pros
  • Free plan plus a $19/month Starter tier
  • PII reports, quality scoring, previews, and data dictionaries
  • Supports downloads, REST API, MCP, and query-based access
  • Shares datasets and Pub/Sub topics through public or private exchanges
  • Enables read-only linked datasets without replicating underlying data
  • Combines IAM controls, subscriptions, usage tracking, and Marketplace sales
Cons
  • Free plan is limited to 10 downloads and 1,000 API calls monthly
  • Professional costs $99/month before Enterprise pricing
  • Enterprise pricing is by agreement rather than a published amount
  • Pricing follows a contact-sales model rather than a published fixed plan
  • Subscribers and publishers may incur underlying service-related charges
  • Best suited to organizations already operating in the Google Cloud ecosystem
Our verdict

Data Marketplace is a software marketplace for analysts, teams, data providers, and AI agents that need to discover, evaluate, publish, license, purchase, and deliver datasets. Its buyer-facing capabilities include dataset search,…

Read the review →

BigQuery sharing, formerly Analytics Hub, is a Google Cloud data exchange platform for publishing, discovering, subscribing to, and querying shared datasets and Pub/Sub topics. Providers can organize resources into public or private…

Read the review →
  1. Data MarketplaceData Marketplace Software 9.4Free plan
  2. BigQuery sharingData Marketplace Software 8.6Pricing on request

Strengths and trade-offs

  • Data Marketplace — where it wins

    • Free plan plus a $19/month Starter tier
    • PII reports, quality scoring, previews, and data dictionaries
    • Supports downloads, REST API, MCP, and query-based access

    Where it doesn't

    • Free plan is limited to 10 downloads and 1,000 API calls monthly
    • Professional costs $99/month before Enterprise pricing
    • Enterprise pricing is by agreement rather than a published amount

  • BigQuery sharing — where it wins

    • Shares datasets and Pub/Sub topics through public or private exchanges
    • Enables read-only linked datasets without replicating underlying data
    • Combines IAM controls, subscriptions, usage tracking, and Marketplace sales

    Where it doesn't

    • Pricing follows a contact-sales model rather than a published fixed plan
    • Subscribers and publishers may incur underlying service-related charges
    • Best suited to organizations already operating in the Google Cloud ecosystem

More comparisons

All data marketplace software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update