Head-to-head · Data Marketplace Software
Data Marketplace vs AWS Data Exchange
Data Marketplace leads on 1 check, AWS Data Exchange on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreData Marketplace · 9.4/10
- Free planonly Data Marketplace
- Most featuresAWS Data Exchange · 4 of 4
Data Marketplace scores higher on our rubric for data marketplace software: 9.4 against 9.1 out of 10; our editors rank them #1 and #3.
Data Marketplace offers free plan; AWS Data Exchange doesn't. On commercial model, AWS Data Exchange gives you Custom where Data Marketplace offers Subscription.
Data Marketplace is the better fit for affordable general-purpose data marketplaces. AWS Data Exchange is the better fit for AWS-centric commercial data exchanges.
- Data Marketplace fits best
Affordable general-purpose data marketplaces
- AWS Data Exchange fits best
AWS-centric commercial data exchanges
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Side by side
| Feature | Data Marketplace 9.4/10 Visit ↗ | AWS Data Exchange 9.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 9.1 |
| Ranking | #1 in Data Marketplace Software | #3 in Data Marketplace Software |
| Best for | Affordable general-purpose data marketplaces | AWS-centric commercial data exchanges |
| Pricing model | Free plan + paid | Paid |
| Starting price | $19/mo | Not checked yet |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Docs | Docs |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Data Marketplace 3/4 · AWS Data Exchange 4/4 | ||
| Data transactions | ✓ | ✓ |
| Seller publishing | ✓ | ✓ |
| Access controls | ✓ | ✓ |
| Private marketplace | Not checked yet | ✓ (best) |
| Specs | ||
| Delivery methods | Not checked yet | Not checked yet |
| Dataset listing limit | Not checked yet | Not checked yet |
| Commercial model | Subscription | Custom |
| Our review | ||
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| Cons |
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| Our verdict | Data Marketplace is a software marketplace for analysts, teams, data providers, and AI agents that need to discover, evaluate, publish, license, purchase, and deliver datasets. Its buyer-facing capabilities include dataset search,… Read the review → |
AWS Data Exchange is a managed marketplace for discovering, publishing, subscribing to, and managing third-party data products. It serves both buyers seeking entitled access to external datasets and providers packaging commercial data for… Read the review → |
Strengths and trade-offs
Data Marketplace — where it wins
- Free plan plus a $19/month Starter tier
- PII reports, quality scoring, previews, and data dictionaries
- Supports downloads, REST API, MCP, and query-based access
Where it doesn't
- Free plan is limited to 10 downloads and 1,000 API calls monthly
- Professional costs $99/month before Enterprise pricing
- Enterprise pricing is by agreement rather than a published amount
AWS Data Exchange — where it wins
- Supports files, APIs, Redshift, S3, and Lake Formation datasets
- Handles subscriptions, entitlements, billing, payments, and private offers
- Connects with AWS analytics, governance, storage, and monitoring services
Where it doesn't
- No free plan is available
- Costs can include product, data-grant, storage, transfer, and AWS service charges
- Its strongest fit is organizations already working within AWS
- Data Marketplace9.4/10 · Free plan
A broad data marketplace with discovery, licensing, delivery, and query access.
Try Data MarketplaceFull verdict → - AWS Data Exchange9.1/10 · Paid
A full-service data exchange for organizations operating across AWS.
Visit siteFull verdict →
More comparisons
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- Data Marketplace vs Harbr
- Data Marketplace vs BigQuery sharing
- Data Marketplace vs Narrative Data Marketplace
- Advaneo DataMarketplace vs AWS Data Exchange
- AWS Data Exchange vs DataBP
All data marketplace software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







