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Head-to-head · Data Marketplace Software

Data Marketplace vs AWS Data Exchange

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Data Marketplace #1 in Data Marketplace Software 9.4/10 Free plan Free plan✓ 3 of 4 features Try Data Marketplace

Data Marketplace leads on 1 check, AWS Data Exchange on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreData Marketplace · 9.4/10
  • Free planonly Data Marketplace
  • Most featuresAWS Data Exchange · 4 of 4

Data Marketplace scores higher on our rubric for data marketplace software: 9.4 against 9.1 out of 10; our editors rank them #1 and #3.

Data Marketplace offers free plan; AWS Data Exchange doesn't. On commercial model, AWS Data Exchange gives you Custom where Data Marketplace offers Subscription.

Data Marketplace is the better fit for affordable general-purpose data marketplaces. AWS Data Exchange is the better fit for AWS-centric commercial data exchanges.

  • Data Marketplace fits best

    Affordable general-purpose data marketplaces

  • AWS Data Exchange fits best

    AWS-centric commercial data exchanges

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Data Marketplace 9.4/10 Visit ↗ AWS Data Exchange 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Data Marketplace Software #3 in Data Marketplace Software
Best for Affordable general-purpose data marketplaces AWS-centric commercial data exchanges
Pricing model Free plan + paid Paid
Starting price $19/mo Not checked yet
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Docs
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Data Marketplace 3/4 · AWS Data Exchange 4/4
Data transactions ✓ ✓
Seller publishing ✓ ✓
Access controls ✓ ✓
Private marketplace Not checked yet ✓ (best)
Specs
Delivery methods Not checked yet Not checked yet
Dataset listing limit Not checked yet Not checked yet
Commercial model Subscription Custom
Our review
Pros
  • Free plan plus a $19/month Starter tier
  • PII reports, quality scoring, previews, and data dictionaries
  • Supports downloads, REST API, MCP, and query-based access
  • Supports files, APIs, Redshift, S3, and Lake Formation datasets
  • Handles subscriptions, entitlements, billing, payments, and private offers
  • Connects with AWS analytics, governance, storage, and monitoring services
Cons
  • Free plan is limited to 10 downloads and 1,000 API calls monthly
  • Professional costs $99/month before Enterprise pricing
  • Enterprise pricing is by agreement rather than a published amount
  • No free plan is available
  • Costs can include product, data-grant, storage, transfer, and AWS service charges
  • Its strongest fit is organizations already working within AWS
Our verdict

Data Marketplace is a software marketplace for analysts, teams, data providers, and AI agents that need to discover, evaluate, publish, license, purchase, and deliver datasets. Its buyer-facing capabilities include dataset search,…

Read the review →

AWS Data Exchange is a managed marketplace for discovering, publishing, subscribing to, and managing third-party data products. It serves both buyers seeking entitled access to external datasets and providers packaging commercial data for…

Read the review →
  1. Data MarketplaceData Marketplace Software 9.4Free plan
  2. AWS Data ExchangeData Marketplace Software 9.1Paid

Strengths and trade-offs

  • Data Marketplace — where it wins

    • Free plan plus a $19/month Starter tier
    • PII reports, quality scoring, previews, and data dictionaries
    • Supports downloads, REST API, MCP, and query-based access

    Where it doesn't

    • Free plan is limited to 10 downloads and 1,000 API calls monthly
    • Professional costs $99/month before Enterprise pricing
    • Enterprise pricing is by agreement rather than a published amount
  • AWS Data Exchange — where it wins

    • Supports files, APIs, Redshift, S3, and Lake Formation datasets
    • Handles subscriptions, entitlements, billing, payments, and private offers
    • Connects with AWS analytics, governance, storage, and monitoring services

    Where it doesn't

    • No free plan is available
    • Costs can include product, data-grant, storage, transfer, and AWS service charges
    • Its strongest fit is organizations already working within AWS

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update