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Head-to-head · Content Marketing Platforms

Contently vs Upland Kapost

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Contently #1 in Content Marketing Platforms 9.3/10 Pricing on request ✓ 0 of 3 features Visit Contently
Upland Kapost #3 in Content Marketing Platforms 8.8/10 Pricing on request ✓ 3 of 3 features Visit Upland Kapost

Contently leads on 0 checks, Upland Kapost on 3, and 0 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreContently · 9.3/10
  • Most featuresUpland Kapost · 3 of 3

Contently scores higher on our rubric for content marketing platforms: 9.3 against 8.8 out of 10; our editors rank them #1 and #3.

Upland Kapost offers editorial calendar; Contently doesn't publish it. Upland Kapost offers workflow & approvals; Contently doesn't publish it. Upland Kapost offers performance analytics; Contently doesn't publish it.

Contently is the better fit for enterprise teams managing multi-channel content. Upland Kapost is the better fit for mid-market teams tying content to revenue.

  • Contently fits best

    Enterprise teams managing multi-channel content

  • Upland Kapost fits best

    Mid-market teams tying content to revenue

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Contently 9.3/10 Visit ↗ Upland Kapost 8.8/10 Visit ↗
At a glance
Editor score 9.3 8.8
Ranking #1 in Content Marketing Platforms #3 in Content Marketing Platforms
Best for Enterprise teams managing multi-channel content Mid-market teams tying content to revenue
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 32+ integrations 4 integrations
Built for Enterprise, Mid-market Mid-market, Enterprise
Features Contently 0/3 · Upland Kapost 3/3
Editorial calendar Not published ✓ (best)
Workflow & approvals Not published ✓ (best)
Performance analytics Not published ✓ (best)
Specs
Content distribution Not published Both
Distribution channels multi-channel Website, marketing automation, social media, email, and sales/customer success teams
Integration limit Not published Not published
Our review
Pros
  • Routes briefs, assignments, approvals, and compliance reviews in one workflow
  • Connects with WordPress, Drupal, Adobe Experience Manager, and social platforms
  • Tracks approval changes and measures content value and performance
  • Plans initiatives and milestones in shared calendar views
  • Combines task assignments, approvals, and content collaboration
  • Reports on engagement, conversions, and revenue attributed to content
Cons
  • Pricing requires contacting sales rather than selecting a published self-serve plan
  • Its governance and workflow breadth may exceed the needs of small content teams
  • Support channels listed include documentation
  • Pricing is sales-led rather than published as a self-serve plan
  • Publishing depends on integrations with channel platforms
  • Its broad cross-team workflow may exceed simpler content needs
Our verdict

Contently brings editorial planning, content briefs, workflow orchestration, compliance review, brand governance, publishing integrations, and analytics into a cloud workspace. It is aimed at enterprise and mid-market organizations,…

Read the review →

Upland Kapost brings planning, production, publishing, and measurement into a content operations platform for sales, marketing, and customer success teams. It is aimed at organizations coordinating B2B content across initiatives, channels,…

Read the review →
  1. ContentlyContent Marketing Platforms 9.3Pricing on request
  2. Upland KapostContent Marketing Platforms 8.8Pricing on request

Strengths and trade-offs

  • Contently — where it wins

    • Routes briefs, assignments, approvals, and compliance reviews in one workflow
    • Connects with WordPress, Drupal, Adobe Experience Manager, and social platforms
    • Tracks approval changes and measures content value and performance

    Where it doesn't

    • Pricing requires contacting sales rather than selecting a published self-serve plan
    • Its governance and workflow breadth may exceed the needs of small content teams
    • Support channels listed include documentation

  • Upland Kapost — where it wins

    • Plans initiatives and milestones in shared calendar views
    • Combines task assignments, approvals, and content collaboration
    • Reports on engagement, conversions, and revenue attributed to content

    Where it doesn't

    • Pricing is sales-led rather than published as a self-serve plan
    • Publishing depends on integrations with channel platforms
    • Its broad cross-team workflow may exceed simpler content needs
  • Contently9.3/10 · Pricing on request

    A workflow-focused platform for planning, governing, and measuring multi-channel content.

    Visit ContentlyFull verdict →
  • Upland Kapost8.8/10 · Pricing on request

    A B2B content workflow platform that connects planning, distribution, and revenue attribution.

    Visit Upland KapostFull verdict →

More comparisons

All content marketing platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update