Upland Kapost
Upland Kapost: A B2B content workflow platform that connects planning, distribution, and revenue attribution. Ranked #3 of 20 in Content Marketing Platforms by our editors (8.8/10); pricing: Pricing on request; best for mid-market teams tying content to revenue.
At a glance
- Editor score8.8 / 10
- PricingPricing on request
- Best forMid-market teams tying content to revenue
- Editorial calendarYes
- Facts checked5 Oct 2026
Where it wins
- Plans initiatives and milestones in shared calendar views
- Combines task assignments, approvals, and content collaboration
- Reports on engagement, conversions, and revenue attributed to content
Where it doesn't
- Pricing is sales-led rather than published as a self-serve plan
- Publishing depends on integrations with channel platforms
- Its broad cross-team workflow may exceed simpler content needs
Our verdict on Upland Kapost
Upland Kapost brings planning, production, publishing, and measurement into a content operations platform for sales, marketing, and customer success teams. It is aimed at organizations coordinating B2B content across initiatives, channels, and customer-facing groups. Shared calendar views put content alongside milestones, while workflow templates assign tasks and approvals. A repository supports collaboration through files, links, and notes, and materials can be distributed to sales and customer success teams.
The platform’s breadth is most relevant when content must travel beyond the marketing team. Kapost supports publishing through integrations with websites, marketing automation, and social media, and its listed ecosystem also includes CRM and CMS platforms. Email and sales/customer success teams are among the supported channels. This gives teams a way to coordinate both external publishing and internal distribution, rather than treating the editorial calendar as the whole workflow. Buyers should confirm that their particular systems fit the integrations they need; the product is positioned for complex, multi-team B2B work, not a lightweight calendar alone.
Measurement extends from engagement and campaign performance to customizable reporting that attributes conversions and revenue to content. That focus may suit teams trying to connect content activity with business outcomes, provided they are ready to organize initiatives, approvals, distribution, and reporting in one workflow. Pricing is sales-led: prospects are invited to request a custom demo rather than select a published plan. Mid-market and enterprise teams with cross-functional processes and revenue measurement needs are the clearest fit; smaller teams looking primarily for simple publishing or transparent self-serve pricing may prefer a narrower tool.
Upland Kapost pricing
Upland Kapost fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Editorial calendar | Yes |
| Workflow & approvals | Yes |
| Content distribution | Both |
| Performance analytics | Yes |
| Distribution channels | Website, marketing automation, social media, email, and sales/customer success teams |
| Integration limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Marketing automation platforms, CRM platforms, CMS systems, Social media platforms |
| Pricing | Pricing on request |
| Website | uplandsoftware.com |
| Facts checked | 5 Oct 2026 |
Upland Kapost integrations
Upland Kapost lists 4 integrations on its own site.
- Marketing automation platforms
- CRM platforms
- CMS systems
- Social media platforms
Alternatives to Upland Kapost
- ContentlyA workflow-focused platform for planning, governing, and measuring multi-channel content.9.3
- Optimizely Content Marketing PlatformA cloud workspace for planning, approving, publishing, and measuring marketing content.9.1
- SkywordPairs AI-driven content workflows with access to expert creators.8.7
See all Upland Kapost alternatives →
Upland Kapost vs the competition
- Upland Kapost vs Contently
- Upland Kapost vs Optimizely Content Marketing Platform
- Upland Kapost vs Skyword
- Upland Kapost vs Curata CMP
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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