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Head-to-head · Content Marketing Platforms

Contently vs Skyword

  • Updated Oct 2026
  • Both researched from official sources
Higher score Contently #1 in Content Marketing Platforms 9.3/10 Pricing on request ✓ 0 of 3 features Visit Contently
Skyword #4 in Content Marketing Platforms 8.7/10 Pricing on request ✓ 0 of 3 features Visit Skyword

Our verdict

  • Highest scoreContently · 9.3/10

Contently scores higher on our rubric for content marketing platforms: 9.3 against 8.7 out of 10; our editors rank them #1 and #4.

Contently is the better fit for enterprise teams managing multi-channel content. Skyword is the better fit for teams combining content strategy with expert production.

  • Contently fits best

    Enterprise teams managing multi-channel content

  • Skyword fits best

    Teams combining content strategy with expert production

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Contently 9.3/10 Visit ↗ Skyword 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #1 in Content Marketing Platforms #4 in Content Marketing Platforms
Best for Enterprise teams managing multi-channel content Teams combining content strategy with expert production
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Tickets, Docs
Integrations 32+ integrations 6 integrations
Built for Enterprise, Mid-market Solo, Small business, Mid-market, Enterprise
Features Contently 0/3 · Skyword 0/3
Editorial calendar Not published Not published
Workflow & approvals Not published Not published
Performance analytics Not published Not published
Specs
Content distribution Not published Not published
Distribution channels multi-channel Not published
Integration limit Not published Not published
Our review
Pros
  • Routes briefs, assignments, approvals, and compliance reviews in one workflow
  • Connects with WordPress, Drupal, Adobe Experience Manager, and social platforms
  • Tracks approval changes and measures content value and performance
  • Configures brand voice, audience, and strategy for campaign planning
  • Turns content into blogs, social posts, videos, and other formats
  • Combines optimization tools with access to writers and subject experts
Cons
  • Pricing requires contacting sales rather than selecting a published self-serve plan
  • Its governance and workflow breadth may exceed the needs of small content teams
  • Support channels listed include documentation
  • Pricing is sales-led, making costs harder to compare upfront
  • CMS publishing options are specific to supported integrations and exports
  • Its broad workflow may be more than teams seeking a narrow writing tool need
Our verdict

Contently brings editorial planning, content briefs, workflow orchestration, compliance review, brand governance, publishing integrations, and analytics into a cloud workspace. It is aimed at enterprise and mid-market organizations,…

Read the review →

Skyword’s Accelerator360 brings content strategy, planning, production, and optimization into a cloud platform for marketers and content teams. It is aimed at organizations that need to align content with brand voice and business goals…

Read the review →
  1. ContentlyContent Marketing Platforms 9.3Pricing on request
  2. SkywordContent Marketing Platforms 8.7Pricing on request

Strengths and trade-offs

  • Contently — where it wins

    • Routes briefs, assignments, approvals, and compliance reviews in one workflow
    • Connects with WordPress, Drupal, Adobe Experience Manager, and social platforms
    • Tracks approval changes and measures content value and performance

    Where it doesn't

    • Pricing requires contacting sales rather than selecting a published self-serve plan
    • Its governance and workflow breadth may exceed the needs of small content teams
    • Support channels listed include documentation
  • Skyword — where it wins

    • Configures brand voice, audience, and strategy for campaign planning
    • Turns content into blogs, social posts, videos, and other formats
    • Combines optimization tools with access to writers and subject experts

    Where it doesn't

    • Pricing is sales-led, making costs harder to compare upfront
    • CMS publishing options are specific to supported integrations and exports
    • Its broad workflow may be more than teams seeking a narrow writing tool need

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update