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Head-to-head · Content Marketing Platforms

Contently vs Semrush

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Contently #1 in Content Marketing Platforms 9.3/10 Pricing on request ✓ 0 of 3 features Visit Contently
Semrush #7 in Content Marketing Platforms 7.8/10 Free plan · 7-day trial Free plan✓ 0 of 3 features Visit Semrush

Contently leads on 0 checks, Semrush on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreContently · 9.3/10
  • Free planonly Semrush

Contently scores higher on our rubric for content marketing platforms: 9.3 against 7.8 out of 10; our editors rank them #1 and #7.

Semrush offers free plan; Contently doesn't publish it.

Contently is the better fit for enterprise teams managing multi-channel content. Semrush is the better fit for SEO teams researching and optimizing content.

  • Contently fits best

    Enterprise teams managing multi-channel content

  • Semrush fits best

    SEO teams researching and optimizing content

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Contently 9.3/10 Visit ↗ Semrush 7.8/10 Visit ↗
At a glance
Editor score 9.3 7.8
Ranking #1 in Content Marketing Platforms #7 in Content Marketing Platforms
Best for Enterprise teams managing multi-channel content SEO teams researching and optimizing content
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Tickets, Docs, Community
Compliance SOC 2, GDPR, HIPAA, SSO/SAML PCI DSS
Integrations 32+ integrations 20+ integrations
Built for Enterprise, Mid-market Solo, Small business, Mid-market, Enterprise
Features Contently 0/3 · Semrush 0/3
Editorial calendar Not published Not published
Workflow & approvals Not published Not published
Performance analytics Not published Not published
Specs
Content distribution Not published Not published
Distribution channels multi-channel Not published
Integration limit Not published Not published
Our review
Pros
  • Routes briefs, assignments, approvals, and compliance reviews in one workflow
  • Connects with WordPress, Drupal, Adobe Experience Manager, and social platforms
  • Tracks approval changes and measures content value and performance
  • Combines keyword, competitor, backlink, and technical site research.
  • Tracks rankings across locations, devices, and search engines.
  • Pro+ adds historical SEO data and content optimization.
Cons
  • Pricing requires contacting sales rather than selecting a published self-serve plan
  • Its governance and workflow breadth may exceed the needs of small content teams
  • Support channels listed include documentation
  • Published features do not describe editorial workflows or content production.
  • The free plan is limited to one demo project and 10 reports per day.
  • Specialist toolkits are available separately from the combined plans.
Our verdict

Contently brings editorial planning, content briefs, workflow orchestration, compliance review, brand governance, publishing integrations, and analytics into a cloud workspace. It is aimed at enterprise and mid-market organizations,…

Read the review →

Semrush brings keyword research, competitor analysis, rank tracking, site auditing, backlink analysis, content optimization, and reporting into a cloud-based marketing platform. For content marketers, its strongest role is the research and…

Read the review →
  1. ContentlyContent Marketing Platforms 9.3Pricing on request
  2. SemrushContent Marketing Platforms 7.8Free plan · 7-day trial

Strengths and trade-offs

  • Contently — where it wins

    • Routes briefs, assignments, approvals, and compliance reviews in one workflow
    • Connects with WordPress, Drupal, Adobe Experience Manager, and social platforms
    • Tracks approval changes and measures content value and performance

    Where it doesn't

    • Pricing requires contacting sales rather than selecting a published self-serve plan
    • Its governance and workflow breadth may exceed the needs of small content teams
    • Support channels listed include documentation

  • Semrush — where it wins

    • Combines keyword, competitor, backlink, and technical site research.
    • Tracks rankings across locations, devices, and search engines.
    • Pro+ adds historical SEO data and content optimization.

    Where it doesn't

    • Published features do not describe editorial workflows or content production.
    • The free plan is limited to one demo project and 10 reports per day.
    • Specialist toolkits are available separately from the combined plans.
  • Contently9.3/10 · Pricing on request

    A workflow-focused platform for planning, governing, and measuring multi-channel content.

    Visit ContentlyFull verdict →
  • Semrush7.8/10 · Free plan · 7-day trial

    A broad SEO research toolkit for content teams, not a complete editorial workflow.

    Visit SemrushFull verdict →

More comparisons

All content marketing platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update