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Head-to-head · Sales Funnel Builders

ClickFunnels vs ThriveCart

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score ClickFunnels #5 in Sales Funnel Builders 9.0/10 14-day trial Free trial✓ 5 of 5 features Visit ClickFunnels
ThriveCart #7 in Sales Funnel Builders 8.8/10 30-day trial Free trial✓ 5 of 5 features Visit ThriveCart

ClickFunnels leads on 0 checks, ThriveCart on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClickFunnels · 9.0/10
  • Lowest starting priceThriveCart · $37/mo
  • Free trialboth

ClickFunnels scores higher on our rubric for sales funnel builders: 9.0 against 8.8 out of 10; our editors rank them #5 and #7.

ThriveCart is cheaper to start at $37/mo against $97/mo.

ClickFunnels is the better fit for established all-in-one funnel businesses. ThriveCart is the better fit for checkout optimization with subscriptions.

  • ClickFunnels fits best

    Established all-in-one funnel businesses

  • ThriveCart fits best

    Checkout optimization with subscriptions

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ClickFunnels 9.0/10 Visit ↗ ThriveCart 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #5 in Sales Funnel Builders #7 in Sales Funnel Builders
Best for Established all-in-one funnel businesses Checkout optimization with subscriptions
Pricing model Paid Paid
Starting price $97/mo $37/mo (best)
Free plan — —
Free trial 14 days 30 days
Free trial length 14 days 30 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 3 integrations 9 integrations
Features ClickFunnels 5/5 · ThriveCart 5/5
Built-in checkout ✓ ✓
Upsells and order bumps ✓ ✓
Email automation ✓ ✓
A/B testing ✓ ✓
Custom domains ✓ ✓
Specs
Funnel limit Not checked yet Not checked yet
Our review
Pros
  • Combines page building, checkout, upsells, email automation, and A/B testing
  • Adds stores, courses, memberships, and communities alongside funnels
  • Offers API and webhooks, plus Stripe, PayPal, and Zapier integrations
  • Hosted or embedded checkout with bumps, upsells, and downsells
  • A/B testing, behavioral funnel rules, and revenue analytics
  • Pro+ adds affiliate payouts and advanced subscription tools
Cons
  • No free plan; monthly plans start at $97
  • Monthly contact, email, workspace, team, and course limits vary by plan
  • Launch's unlimited-funnel claim is labeled limited time
  • Standard limits buyers to one bump offer
  • Affiliate center and advanced subscription tools require Pro+
  • Enterprise pricing is not stated
Our verdict

ClickFunnels brings funnel and landing-page building together with checkout, payment tools, upsells, order bumps, email marketing, automated workflows, A/B testing, and analytics. It also covers stores, courses, memberships, and…

Read the review →

ThriveCart brings checkout and sales-funnel tools together for creators, coaches, course businesses, and online sellers. It supports digital and physical products, memberships, services, and subscriptions through hosted or embedded…

Read the review →
  1. ClickFunnelsSales Funnel Builders 9.014-day trial
  2. ThriveCartSales Funnel Builders 8.830-day trial

Strengths and trade-offs

  • ClickFunnels — where it wins

    • Combines page building, checkout, upsells, email automation, and A/B testing
    • Adds stores, courses, memberships, and communities alongside funnels
    • Offers API and webhooks, plus Stripe, PayPal, and Zapier integrations

    Where it doesn't

    • No free plan; monthly plans start at $97
    • Monthly contact, email, workspace, team, and course limits vary by plan
    • Launch's unlimited-funnel claim is labeled limited time

  • ThriveCart — where it wins

    • Hosted or embedded checkout with bumps, upsells, and downsells
    • A/B testing, behavioral funnel rules, and revenue analytics
    • Pro+ adds affiliate payouts and advanced subscription tools

    Where it doesn't

    • Standard limits buyers to one bump offer
    • Affiliate center and advanced subscription tools require Pro+
    • Enterprise pricing is not stated

More comparisons

All sales funnel builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update