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Head-to-head · Postcard Maker Software

Click2Mail vs Farmrix

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Click2Mail #4 in Postcard Maker Software 7.4/10 Free plan Free plan✓ 0 of 5 features Visit Click2Mail
Farmrix #7 in Postcard Maker Software 6.7/10 From $97/mo ✓ 3 of 5 features Visit Farmrix

Click2Mail leads on 1 check, Farmrix on 3, and 0 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClick2Mail · 7.4/10
  • Free planonly Click2Mail
  • Most featuresFarmrix · 3 of 5

Click2Mail scores higher on our rubric for postcard maker software: 7.4 against 6.7 out of 10; our editors rank them #4 and #7.

Click2Mail offers free plan; Farmrix doesn't. Farmrix offers print ordering; Click2Mail doesn't publish it. Farmrix offers direct mailing; Click2Mail doesn't publish it. Farmrix offers bulk upload; Click2Mail doesn't publish it.

Click2Mail is the better fit for API-driven postcard production and mailing. Farmrix is the better fit for real-estate postcard targeting and attribution.

  • Click2Mail fits best

    API-driven postcard production and mailing

  • Farmrix fits best

    Real-estate postcard targeting and attribution

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Click2Mail 7.4/10 Visit ↗ Farmrix 6.7/10 Visit ↗
At a glance
Editor score 7.4 6.7
Ranking #4 in Postcard Maker Software #7 in Postcard Maker Software
Best for API-driven postcard production and mailing Real-estate postcard targeting and attribution
Pricing model Free Paid
Starting price Not published $97/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone, Docs Email
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Click2Mail 0/5 · Farmrix 3/5
Print ordering Not published ✓ (best)
Direct mailing Not published ✓ (best)
Variable personalization Not published Not published
Bulk upload Not published ✓ (best)
Print-ready export Not published Not published
Specs
Postcard formats Not published 4.25×6 in; 6×9 in
Our review
Pros
  • Supports postcards, letters, flyers, brochures, booklets, and reply mail
  • REST and Batch XML APIs support automated mailing workflows
  • CASS standardization and NCOA correction improve address handling
  • Combines owner scoring, audience targeting, and mailing-list construction
  • Handles postcard design, printing, postage, delivery, and address verification
  • Tracks QR scans, calls, replies, and deal attribution across campaigns
Cons
  • Pricing is based on mail services rather than published subscription tiers
  • Its broad format range may exceed the needs of postcard-only teams
  • CRM connections require choosing from supported platforms and workflows
  • Monthly plans start at $97
  • Advanced filters and proof sending begin on the Scale plan
  • The service is available through the web only
Our verdict

Click2Mail is a web-based direct-mail platform for businesses and organizations that need to create, personalize, print, address, and mail physical communications. It covers postcards, letters, flyers, brochures, booklets, certified mail,…

Read the review →

Farmrix is a web-based real estate direct-mail platform for investors, wholesalers, fix-and-flippers, and agents. It combines owner likelihood-to-sell scoring with targeted mailing-list construction, postcard templates, custom…

Read the review →
  1. Click2MailPostcard Maker Software 7.4Free plan
  2. FarmrixPostcard Maker Software 6.7From $97/mo

Strengths and trade-offs

  • Click2Mail — where it wins

    • Supports postcards, letters, flyers, brochures, booklets, and reply mail
    • REST and Batch XML APIs support automated mailing workflows
    • CASS standardization and NCOA correction improve address handling

    Where it doesn't

    • Pricing is based on mail services rather than published subscription tiers
    • Its broad format range may exceed the needs of postcard-only teams
    • CRM connections require choosing from supported platforms and workflows

  • Farmrix — where it wins

    • Combines owner scoring, audience targeting, and mailing-list construction
    • Handles postcard design, printing, postage, delivery, and address verification
    • Tracks QR scans, calls, replies, and deal attribution across campaigns

    Where it doesn't

    • Monthly plans start at $97
    • Advanced filters and proof sending begin on the Scale plan
    • The service is available through the web only

More comparisons

All postcard maker software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update