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Head-to-head · Customer Reference Management

Champion vs Trusted

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Champion #4 in Customer Reference Management 8.7/10 Pricing on request ✓ 0 of 6 features Visit Champion
Trusted #5 in Customer Reference Management 8.6/10 Pricing on request ✓ 5 of 6 features Contact Trusted

Champion leads on 0 checks, Trusted on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreChampion · 8.7/10
  • Most featuresTrusted · 5 of 6

Champion scores higher on our rubric for customer reference management: 8.7 against 8.6 out of 10; our editors rank them #4 and #5.

Champion is the better fit for sales teams matching references to opportunities. Trusted is the better fit for enterprise teams needing consent-aware reference workflows.

  • Champion fits best

    Sales teams matching references to opportunities

  • Trusted fits best

    Enterprise teams needing consent-aware reference workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Champion 8.7/10 Visit ↗ Trusted 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #4 in Customer Reference Management #5 in Customer Reference Management
Best for Sales teams matching references to opportunities Enterprise teams needing consent-aware reference workflows
Pricing model Paid Paid
Starting price Pricing on request —
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email
Compliance ISO 27001, GDPR SOC 2, ISO 27001, SSO/SAML
Integrations 6 integrations 8 integrations
Built for Mid-market, Enterprise Enterprise, Mid-market
Features Champion 0/6 · Trusted 5/6
Advocate portal Not checked yet ✓ (best)
Reference matching Not checked yet ✓ (best)
Testimonial capture Not checked yet ✓ (best)
Case-study management Not checked yet Not checked yet
Request workflows Not checked yet ✓ (best)
Consent tracking Not checked yet ✓ (best)
Our review
Pros
  • Scores advocate fit using CRM, product usage, support, and community signals
  • Matches references to opportunities and manages requests through completion
  • Syncs reference, referral, and revenue moments with Salesforce opportunities
  • Collects advocate consent and preferences alongside onboarding.
  • Matches advocates to requests and tracks reference scheduling.
  • Combines CRM/API integrations with advocacy pipeline analytics.
Cons
  • Pricing requires a sales conversation
  • Available on web only
  • May be more scope than teams seeking reference management alone need
  • All listed offerings require contacting sales.
  • Fastlane relies on the Trusted team and AI agents to run the programme.
  • Proof Creation and some account insights are marked coming soon.
Our verdict

Champion is a cloud-based customer advocacy and revenue orchestration product for B2B revenue, sales, marketing, and customer success teams. Its focus is connecting customer relationships to sales activity: it scores contacts from CRM,…

Read the review →

Trusted brings customer advocacy work into a cloud platform for B2B teams. It identifies and onboards advocates, collects consent and preferences, matches customers to reference requests, coordinates meetings, and supports testimonial…

Read the review →
  1. ChampionCustomer Reference Management 8.7Pricing on request
  2. TrustedCustomer Reference Management 8.6Pricing on request

Strengths and trade-offs

  • Champion — where it wins

    • Scores advocate fit using CRM, product usage, support, and community signals
    • Matches references to opportunities and manages requests through completion
    • Syncs reference, referral, and revenue moments with Salesforce opportunities

    Where it doesn't

    • Pricing requires a sales conversation
    • Available on web only
    • May be more scope than teams seeking reference management alone need

  • Trusted — where it wins

    • Collects advocate consent and preferences alongside onboarding.
    • Matches advocates to requests and tracks reference scheduling.
    • Combines CRM/API integrations with advocacy pipeline analytics.

    Where it doesn't

    • All listed offerings require contacting sales.
    • Fastlane relies on the Trusted team and AI agents to run the programme.
    • Proof Creation and some account insights are marked coming soon.
  • Champion8.7/10 · Pricing on request

    Matches customer advocates to sales opportunities and tracks activity through completion.

    Visit ChampionFull verdict →
  • Trusted8.6/10 · Pricing on request

    AI-assisted advocacy workflows connect customer references, proof, and pipeline insights.

    Contact TrustedFull verdict →

More comparisons

All customer reference management comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update