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Head-to-head · Customer Reference Management

Deeto vs Trusted

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Deeto #3 in Customer Reference Management 8.8/10 Pricing on request ✓ 0 of 6 features Visit Deeto
Trusted #5 in Customer Reference Management 8.6/10 Pricing on request ✓ 5 of 6 features Contact Trusted

Deeto leads on 0 checks, Trusted on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDeeto · 8.8/10
  • Most featuresTrusted · 5 of 6

Deeto scores higher on our rubric for customer reference management: 8.8 against 8.6 out of 10; our editors rank them #3 and #5.

Deeto is the better fit for teams connecting references to customer voice. Trusted is the better fit for enterprise teams needing consent-aware reference workflows.

  • Deeto fits best

    Teams connecting references to customer voice

  • Trusted fits best

    Enterprise teams needing consent-aware reference workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Deeto 8.8/10 Visit ↗ Trusted 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #3 in Customer Reference Management #5 in Customer Reference Management
Best for Teams connecting references to customer voice Enterprise teams needing consent-aware reference workflows
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, SSO/SAML
Integrations 20 integrations 8 integrations
Built for Mid-market, Enterprise Enterprise, Mid-market
Features Deeto 0/6 · Trusted 5/6
Advocate portal Not checked yet ✓ (best)
Reference matching Not checked yet ✓ (best)
Testimonial capture Not checked yet ✓ (best)
Case-study management Not checked yet Not checked yet
Request workflows Not checked yet ✓ (best)
Consent tracking Not checked yet ✓ (best)
Our review
Pros
  • Captures and organizes customer signals, sentiment and stories.
  • Matches references and supports referrals, rewards and testimonials.
  • Integrates with CRM, sales, communication and customer-success tools.
  • Collects advocate consent and preferences alongside onboarding.
  • Matches advocates to requests and tracks reference scheduling.
  • Combines CRM/API integrations with advocacy pipeline analytics.
Cons
  • Plan prices are not published; billing uses order forms through sales.
  • Its breadth spans more than reference management alone.
  • Designed for mid-market and enterprise organizations.
  • All listed offerings require contacting sales.
  • Fastlane relies on the Trusted team and AI agents to run the programme.
  • Proof Creation and some account insights are marked coming soon.
Our verdict

Deeto brings customer voice and advocacy activity into a cloud platform for B2B teams. It is aimed at mid-market and enterprise organizations that want to connect customer references with broader customer signals, stories and workflows.…

Read the review →

Trusted brings customer advocacy work into a cloud platform for B2B teams. It identifies and onboards advocates, collects consent and preferences, matches customers to reference requests, coordinates meetings, and supports testimonial…

Read the review →
  1. DeetoCustomer Reference Management 8.8Pricing on request
  2. TrustedCustomer Reference Management 8.6Pricing on request

Strengths and trade-offs

  • Deeto — where it wins

    • Captures and organizes customer signals, sentiment and stories.
    • Matches references and supports referrals, rewards and testimonials.
    • Integrates with CRM, sales, communication and customer-success tools.

    Where it doesn't

    • Plan prices are not published; billing uses order forms through sales.
    • Its breadth spans more than reference management alone.
    • Designed for mid-market and enterprise organizations.

  • Trusted — where it wins

    • Collects advocate consent and preferences alongside onboarding.
    • Matches advocates to requests and tracks reference scheduling.
    • Combines CRM/API integrations with advocacy pipeline analytics.

    Where it doesn't

    • All listed offerings require contacting sales.
    • Fastlane relies on the Trusted team and AI agents to run the programme.
    • Proof Creation and some account insights are marked coming soon.
  • Deeto8.8/10 · Pricing on request

    Connect customer references with voice, stories, referrals and workflow activation.

    Visit DeetoFull verdict →
  • Trusted8.6/10 · Pricing on request

    AI-assisted advocacy workflows connect customer references, proof, and pipeline insights.

    Contact TrustedFull verdict →

More comparisons

All customer reference management comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update