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Head-to-head · Location Intelligence Software

CARTO vs Maptive

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score CARTO #2 in Location Intelligence Software 9.2/10 Pricing on request · 14-day trial Free trial✓ 4 of 4 features Visit CARTO
Maptive #18 in Location Intelligence Software 7.5/10 10-day trial Free trial✓ 4 of 4 features Visit Maptive

CARTO leads on 0 checks, Maptive on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCARTO · 9.2/10
  • Free trialboth

CARTO scores higher on our rubric for location intelligence software: 9.2 against 7.5 out of 10; our editors rank them #2 and #18.

CARTO is the better fit for cloud-native geospatial analytics teams. Maptive is the better fit for CRM-connected mapping and territory teams.

  • CARTO fits best

    Cloud-native geospatial analytics teams

  • Maptive fits best

    CRM-connected mapping and territory teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CARTO 9.2/10 Visit ↗ Maptive 7.5/10 Visit ↗
At a glance
Editor score 9.2 7.5
Ranking #2 in Location Intelligence Software #18 in Location Intelligence Software
Best for Cloud-native geospatial analytics teams CRM-connected mapping and territory teams
Pricing model Paid Paid
Starting price — $1,250/yr
Free plan — —
Free trial 14 days 10 days
Free trial length 14 days 10 days · no card needed
Deployment Cloud, Self-hosted Cloud, Browser extension
Platforms Web Web
Support Email, Community, Docs · 24/7 Email, Live chat, Phone, Docs
Compliance SOC 2, GDPR, SSO/SAML 2FA
Integrations 10 integrations 6 integrations
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features CARTO 4/4 · Maptive 4/4
Drive-time analysis ✓ ✓
Territory planning ✓ ✓
Demographic data ✓ ✓
API access ✓ ✓
Specs
Data upload formats CSV, GeoJSON, GeoPackage, KML, KMZ, TAB, Shapefile ZIP, GeoParquet, GeoTIFF CSV, XLS, XLSX, Google Sheets
Included user limit Not checked yet 1 users
Our review
Pros
  • Combines analytics, mapping, enrichment, optimization, and APIs
  • Connects with major warehouses, databases, and developer tools
  • Supports cloud SaaS, API, web, and self-hosted deployments
  • Drive-time maps, territories, demographics, and route optimization
  • Integrates with Salesforce, HubSpot, Zoho CRM, and Google Sheets
  • Supports sharing, embedding, exports, and REST API access
Cons
  • Pricing is sales-led rather than numerically published
  • No permanent free plan is offered
  • Advanced capabilities vary by plan and usage quota
  • The 45 Day Pass and Pro plans are limited to one user
  • Team collaboration begins with the higher-priced Team plans
  • The platform is web-only and has no free plan
Our verdict

CARTO is a cloud-native location intelligence platform for data analysts, GIS professionals, developers, and enterprise teams. Its scope covers spatial analytics workflows, interactive maps and dashboards, data enrichment, AI Agents,…

Read the review →

Maptive is browser-based location intelligence software for individuals, sales teams, field operations, and enterprises. It turns spreadsheet and CRM data into interactive maps, with tools for drive-time analysis, radius mapping, territory…

Read the review →
  1. CARTOLocation Intelligence Software 9.2Pricing on request · 14-day trial
  2. MaptiveLocation Intelligence Software 7.510-day trial

Strengths and trade-offs

  • CARTO — where it wins

    • Combines analytics, mapping, enrichment, optimization, and APIs
    • Connects with major warehouses, databases, and developer tools
    • Supports cloud SaaS, API, web, and self-hosted deployments

    Where it doesn't

    • Pricing is sales-led rather than numerically published
    • No permanent free plan is offered
    • Advanced capabilities vary by plan and usage quota

  • Maptive — where it wins

    • Drive-time maps, territories, demographics, and route optimization
    • Integrates with Salesforce, HubSpot, Zoho CRM, and Google Sheets
    • Supports sharing, embedding, exports, and REST API access

    Where it doesn't

    • The 45 Day Pass and Pro plans are limited to one user
    • Team collaboration begins with the higher-priced Team plans
    • The platform is web-only and has no free plan
  • CARTO9.2/10 · Pricing on request · 14-day trial

    Broad spatial analytics, mapping, APIs, and deployment options for cloud-native teams.

    Visit CARTOFull verdict →
  • Maptive7.5/10 · 10-day trial

    A broad mapping toolkit for CRM-connected territory and field operations teams.

    Visit MaptiveFull verdict →

More comparisons

All location intelligence software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update