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Head-to-head · Store Locator Software

Bullseye Locations vs StoreRocket

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Bullseye Locations #1 in Store Locator Software 8.8/10 14-day trial Free trial✓ 0 of 3 features Visit Bullseye
StoreRocket #2 in Store Locator Software 8.6/10 7-day trial Free trial✓ 3 of 3 features Visit StoreRocket

Bullseye Locations leads on 0 checks, StoreRocket on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBullseye Locations · 8.8/10
  • Lowest starting priceStoreRocket · $39/mo
  • Free trialboth
  • Most featuresStoreRocket · 3 of 3

Bullseye Locations scores higher on our rubric for store locator software: 8.8 against 8.6 out of 10; our editors rank them #1 and #2.

StoreRocket is cheaper to start at $39/mo against $89/mo.

Bullseye Locations is the better fit for large teams needing location pages and lead routing. StoreRocket is the better fit for brands needing a flexible, integration-rich locator.

  • Bullseye Locations fits best

    Large teams needing location pages and lead routing

  • StoreRocket fits best

    Brands needing a flexible, integration-rich locator

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bullseye Locations 8.8/10 Visit ↗ StoreRocket 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #1 in Store Locator Software #2 in Store Locator Software
Best for Large teams needing location pages and lead routing Brands needing a flexible, integration-rich locator
Pricing model Paid Paid
Starting price $89/mo $39/mo (best)
Free plan — —
Free trial 14 days 7 days
Free trial length 14 days 7 days · no card needed
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Phone, Docs Live chat, Docs
Integrations 8 integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Bullseye Locations 0/3 · StoreRocket 3/3
Custom branding Not checked yet ✓ (best)
Bulk location import Not checked yet ✓ (best)
Location search filters Not checked yet ✓ (best)
Specs
Location limit Not checked yet 100 locations
Map provider Not checked yet Other
Publishing options Not checked yet Web embed
Our review
Pros
  • Unlimited locations and embeddable locator interfaces
  • Lead capture, routing, CRM integrations, and reporting
  • Local and city pages with dynamic metadata and XML sitemaps
  • Import location data from CSV, XLS and XLSX files in bulk.
  • Choose Google Maps or Mapbox and embed the locator on supported platforms.
  • Add filters, custom fields, geolocation and open-hours status.
Cons
  • Higher starting price than many locator options
  • No local rank tracking, citation management, or competitor tracking
  • Focused on locator marketing rather than a full local SEO suite
  • Basic supports up to 100 locations; larger catalogs require an upgrade.
  • Analytics starts on Pro, while Google Sheets sync and the REST API are on Business.
  • There is no free plan; Enterprise pricing is quote-based.
Our verdict

Bullseye Locations is a hosted platform for dealer, contractor, store, and service locators. Teams can manage location details, hours, categories, and other data; create searchable interfaces; and embed them on websites. It suits…

Read the review →

StoreRocket gives brands and organizations with physical locations an embeddable, searchable map locator for websites and CMS platforms. It suits teams that want to publish location data and let visitors narrow results with search filters,…

Read the review →
  1. Bullseye LocationsStore Locator Software 8.814-day trial
  2. StoreRocketStore Locator Software 8.67-day trial

Strengths and trade-offs

  • Bullseye Locations — where it wins

    • Unlimited locations and embeddable locator interfaces
    • Lead capture, routing, CRM integrations, and reporting
    • Local and city pages with dynamic metadata and XML sitemaps

    Where it doesn't

    • Higher starting price than many locator options
    • No local rank tracking, citation management, or competitor tracking
    • Focused on locator marketing rather than a full local SEO suite

  • StoreRocket — where it wins

    • Import location data from CSV, XLS and XLSX files in bulk.
    • Choose Google Maps or Mapbox and embed the locator on supported platforms.
    • Add filters, custom fields, geolocation and open-hours status.

    Where it doesn't

    • Basic supports up to 100 locations; larger catalogs require an upgrade.
    • Analytics starts on Pro, while Google Sheets sync and the REST API are on Business.
    • There is no free plan; Enterprise pricing is quote-based.
  • Bullseye Locations8.8/10 · 14-day trial

    A feature-rich locator for larger deployments, starting at $89 per month.

    Visit BullseyeFull verdict →
  • StoreRocket8.6/10 · 7-day trial

    StoreRocket pairs flexible locator features with integrations, but Basic caps catalogs at 100 locations.

    Visit StoreRocketFull verdict →

More comparisons

All store locator software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update