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Head-to-head · Store Locator Software

Bullseye Locations vs Locatoraid

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Bullseye Locations #1 in Store Locator Software 9.0/10 From $89/mo · 14-day trial ✓ 0 of 3 features Visit Bullseye
Locatoraid #7 in Store Locator Software 7.4/10 Free plan · paid from $59 Free plan✓ 3 of 3 features Visit Locatoraid

Bullseye Locations leads on 0 checks, Locatoraid on 4, and 0 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBullseye Locations · 9.0/10
  • Free planonly Locatoraid
  • Most featuresLocatoraid · 3 of 3

Bullseye Locations scores higher on our rubric for store locator software: 9.0 against 7.4 out of 10; our editors rank them #1 and #7.

Locatoraid offers free plan; Bullseye Locations doesn't. Locatoraid offers custom branding; Bullseye Locations doesn't publish it. Locatoraid offers bulk location import; Bullseye Locations doesn't publish it. Locatoraid offers location search filters; Bullseye Locations doesn't publish it.

Bullseye Locations is the better fit for large teams needing location pages and lead routing. Locatoraid is the better fit for wordPress users seeking a self-hosted locator.

  • Bullseye Locations fits best

    Large teams needing location pages and lead routing

  • Locatoraid fits best

    WordPress users seeking a self-hosted locator

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Bullseye Locations 9.0/10 Visit ↗ Locatoraid 7.4/10 Visit ↗
At a glance
Editor score 9.0 7.4
Ranking #1 in Store Locator Software #7 in Store Locator Software
Best for Large teams needing location pages and lead routing WordPress users seeking a self-hosted locator
Pricing model Paid Free plan + paid
Starting price $89/mo Not published
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Browser extension Self-hosted
Platforms Web Web
Support Phone, Docs Email
Integrations 8 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Bullseye Locations 0/3 · Locatoraid 3/3
Custom branding Not published ✓ (best)
Bulk location import Not published ✓ (best)
Location search filters Not published ✓ (best)
Specs
Location limit Not published Not published
Map provider Not published Google maps
Publishing options Not published Web embed
Our review
Pros
  • Unlimited locations and embeddable locator interfaces
  • Lead capture, routing, CRM integrations, and reporting
  • Local and city pages with dynamic metadata and XML sitemaps
  • Automatic geocoding with manual coordinate editing
  • Radius search, visitor detection, filters, and geographic grouping
  • REST API plus CSV and Excel transfers on paid plans
Cons
  • Higher starting price than many locator options
  • No local rank tracking, citation management, or competitor tracking
  • Focused on locator marketing rather than a full local SEO suite
  • Self-hosted WordPress deployment limits use on other platforms
  • Integrations listed are limited to Google Maps, WPML, and Loco Translate
  • Email support is not 24/7, and Google Maps usage may add costs
Our verdict

Bullseye Locations is a hosted platform for dealer, contractor, store, and service locators. Teams can manage location details, hours, categories, and other data; create searchable interfaces; and embed them on websites. It suits…

Read the review →

Locatoraid is a self-hosted WordPress plugin for publishing searchable maps of stores, dealers, and other physical locations. Site administrators manage names, addresses, categories, custom fields, icons, and map styles, while visitors…

Read the review →
  1. Bullseye LocationsStore Locator Software 9.0From $89/mo · 14-day trial
  2. LocatoraidStore Locator Software 7.4Free plan · paid from $59

Strengths and trade-offs

  • Bullseye Locations — where it wins

    • Unlimited locations and embeddable locator interfaces
    • Lead capture, routing, CRM integrations, and reporting
    • Local and city pages with dynamic metadata and XML sitemaps

    Where it doesn't

    • Higher starting price than many locator options
    • No local rank tracking, citation management, or competitor tracking
    • Focused on locator marketing rather than a full local SEO suite

  • Locatoraid — where it wins

    • Automatic geocoding with manual coordinate editing
    • Radius search, visitor detection, filters, and geographic grouping
    • REST API plus CSV and Excel transfers on paid plans

    Where it doesn't

    • Self-hosted WordPress deployment limits use on other platforms
    • Integrations listed are limited to Google Maps, WPML, and Loco Translate
    • Email support is not 24/7, and Google Maps usage may add costs
  • Bullseye Locations9.0/10 · From $89/mo · 14-day trial

    A feature-rich locator for larger deployments, starting at $89 per month.

    Visit BullseyeFull verdict →
  • Locatoraid7.4/10 · Free plan · paid from $59

    A focused, self-hosted WordPress locator with free and one-time paid plans.

    Visit LocatoraidFull verdict →

More comparisons

All store locator software comparisons → · Full ranking →

Guides on store locator software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update