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Head-to-head · Store Locator Software

Bullseye Locations vs Storemapper

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Bullseye Locations #1 in Store Locator Software 9.0/10 From $89/mo · 14-day trial ✓ 0 of 3 features Visit Bullseye
Storemapper #5 in Store Locator Software 7.9/10 From $24.99/mo · 7-day trial ✓ 3 of 3 features Visit Storemapper

Bullseye Locations leads on 0 checks, Storemapper on 4, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBullseye Locations · 9.0/10
  • Lowest starting priceStoremapper · $24.99/mo
  • Most featuresStoremapper · 3 of 3

Bullseye Locations scores higher on our rubric for store locator software: 9.0 against 7.9 out of 10; our editors rank them #1 and #5.

Storemapper is cheaper to start at $24.99/mo against $89/mo. Storemapper offers custom branding; Bullseye Locations doesn't publish it. Storemapper offers bulk location import; Bullseye Locations doesn't publish it. Storemapper offers location search filters; Bullseye Locations doesn't publish it.

Bullseye Locations is the better fit for large teams needing location pages and lead routing. Storemapper is the better fit for businesses needing multiple maps and broad site integrations.

  • Bullseye Locations fits best

    Large teams needing location pages and lead routing

  • Storemapper fits best

    Businesses needing multiple maps and broad site integrations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Bullseye Locations 9.0/10 Visit ↗ Storemapper 7.9/10 Visit ↗
At a glance
Editor score 9.0 7.9
Ranking #1 in Store Locator Software #5 in Store Locator Software
Best for Large teams needing location pages and lead routing Businesses needing multiple maps and broad site integrations
Pricing model Paid Paid
Starting price $89/mo $24.99/mo (best)
Free plan — —
Free trial — —
Free trial length 14 days 7 days · no card needed
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web Web
Support Phone, Docs Email, Phone, Docs
Integrations 8 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Bullseye Locations 0/3 · Storemapper 3/3
Custom branding Not published ✓ (best)
Bulk location import Not published ✓ (best)
Location search filters Not published ✓ (best)
Specs
Location limit Not published 100 locations
Map provider Not published Other
Publishing options Not published Web embed
Our review
Pros
  • Unlimited locations and embeddable locator interfaces
  • Lead capture, routing, CRM integrations, and reporting
  • Local and city pages with dynamic metadata and XML sitemaps
  • Search by proximity or address, with category filters and custom fields
  • Manage locations by bulk upload and sync data with Google Sheets or Drive
  • Create multiple maps and choose Google Maps or Mapbox
Cons
  • Higher starting price than many locator options
  • No local rank tracking, citation management, or competitor tracking
  • Focused on locator marketing rather than a full local SEO suite
  • The Micro plan is limited to 100 locations
  • There is no free plan; ongoing use requires a paid plan
  • The listed platform is web embed, rather than a native mobile app
Our verdict

Bullseye Locations is a hosted platform for dealer, contractor, store, and service locators. Teams can manage location details, hours, categories, and other data; create searchable interfaces; and embed them on websites. It suits…

Read the review →

Storemapper is a hosted store-locator service for businesses that want visitors to find nearby stores, stockists, dealers or product locations. Teams can manage location records manually or by bulk upload, then embed a responsive map on a…

Read the review →
  1. Bullseye LocationsStore Locator Software 9.0From $89/mo · 14-day trial
  2. StoremapperStore Locator Software 7.9From $24.99/mo · 7-day trial

Strengths and trade-offs

  • Bullseye Locations — where it wins

    • Unlimited locations and embeddable locator interfaces
    • Lead capture, routing, CRM integrations, and reporting
    • Local and city pages with dynamic metadata and XML sitemaps

    Where it doesn't

    • Higher starting price than many locator options
    • No local rank tracking, citation management, or competitor tracking
    • Focused on locator marketing rather than a full local SEO suite

  • Storemapper — where it wins

    • Search by proximity or address, with category filters and custom fields
    • Manage locations by bulk upload and sync data with Google Sheets or Drive
    • Create multiple maps and choose Google Maps or Mapbox

    Where it doesn't

    • The Micro plan is limited to 100 locations
    • There is no free plan; ongoing use requires a paid plan
    • The listed platform is web embed, rather than a native mobile app
  • Bullseye Locations9.0/10 · From $89/mo · 14-day trial

    A feature-rich locator for larger deployments, starting at $89 per month.

    Visit BullseyeFull verdict →
  • Storemapper7.9/10 · From $24.99/mo · 7-day trial

    A flexible, embeddable locator with multiple maps, data syncing and tiered plans.

    Visit StoremapperFull verdict →

More comparisons

All store locator software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update