BuiltWith vs Diffbot

BuiltWith9.3Visit Diffbot7.7Visit

Higher score BuiltWith #1 in Web Data Providers Software 9.3/10 Free plan Free plan✓ 0 of 2 features Visit BuiltWith

vs

Diffbot #8 in Web Data Providers Software 7.7/10 Free plan Free plan✓ 0 of 2 features Visit Diffbot

• BuiltWith fits best

  Technographic prospecting and technology intelligence

• Diffbot fits best

  AI web extraction and entity enrichment

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Side by side

Feature	BuiltWith 9.3/10 Visit ↗	Diffbot 7.7/10 Visit ↗
At a glance
Editor score	9.3	7.7
Ranking	#1 in Web Data Providers Software	#8 in Web Data Providers Software
Best for	Technographic prospecting and technology intelligence	AI web extraction and entity enrichment
Pricing model	Free plan + paid	Free plan + paid
Starting price	$144/yr	$299/mo
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Email, Phone	Email, Phone, Docs
Compliance	SOC 2, ISO 27001, PCI DSS	GDPR
Integrations	16 integrations	5 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features BuiltWith 0/2 · Diffbot 0/2
Historical data	Not checked yet	Not checked yet
Custom datasets	Not checked yet	Not checked yet
Specs
Data delivery	Not checked yet	Not checked yet
Refresh frequency	Not checked yet	Not checked yet
Geographic coverage	Not checked yet	Not checked yet
Data categories	Not checked yet	Not checked yet
Our review
Pros	Filters lead lists by technology, location, spend, keywords and company signals Historical usage and adoption or switching-intent signals add research context CRM integrations, exports, browser extensions and lookup APIs support varied workflows	Combines extraction, crawling, Knowledge Graph search, and enrichment APIs Supports bulk person and organization enrichment from partial identifiers Connects with Google Sheets, Excel, Power BI, Tableau, and CData
Cons	Free is limited to individual website lookups Advanced provides lookups, while reports, CRM integration and API credits start at Basic It focuses on website and company intelligence, not a conventional contact database	Startup access begins at $299 per month before usage overages No native CRM synchronization or waterfall-enrichment workflow Free plan is limited to 5 requests per minute
Our verdict	BuiltWith profiles website technologies and turns those findings into research and prospecting data. Sales, marketing, research and investment teams can use it to identify technologies on websites, build filtered lead lists and examine… Read the review →	Diffbot provides cloud APIs and a web dashboard for turning public-web content into structured data. Developers, data teams, researchers, and businesses can extract pages, crawl websites, search a web-scale Knowledge Graph, analyze natural… Read the review →

Strengths and trade-offs

• BuiltWith — where it wins

  • Filters lead lists by technology, location, spend, keywords and company signals
  • Historical usage and adoption or switching-intent signals add research context
  • CRM integrations, exports, browser extensions and lookup APIs support varied workflows

  Where it doesn't

  • Free is limited to individual website lookups
  • Advanced provides lookups, while reports, CRM integration and API credits start at Basic
  • It focuses on website and company intelligence, not a conventional contact database

• Diffbot — where it wins

  • Combines extraction, crawling, Knowledge Graph search, and enrichment APIs
  • Supports bulk person and organization enrichment from partial identifiers
  • Connects with Google Sheets, Excel, Power BI, Tableau, and CData

  Where it doesn't

  • Startup access begins at $299 per month before usage overages
  • No native CRM synchronization or waterfall-enrichment workflow
  • Free plan is limited to 5 requests per minute

• BuiltWith9.3/10 · Free plan

  A technographic research and prospecting tool with lookups, lead lists, intent signals and APIs.

  Visit BuiltWithFull verdict →
• Diffbot7.7/10 · Free plan

  Feature-rich web extraction and enrichment with a free tier and $299 monthly paid access.

  Visit DiffbotFull verdict →