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Head-to-head · Real Estate CRM Software

Brivity vs BoldTrail

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Brivity #11 in Real Estate CRM Software 8.4/10 Paid ✓ 7 of 7 features Visit Brivity
BoldTrail #12 in Real Estate CRM Software 8.3/10 Pricing on request ✓ 7 of 7 features Visit BoldTrail

Brivity leads on 0 checks, BoldTrail on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrivity · 8.4/10

Brivity scores higher on our rubric for real estate crm software: 8.4 against 8.3 out of 10; our editors rank them #11 and #12.

Brivity is the better fit for brokerages wanting CRM, websites, and transactions. BoldTrail is the better fit for MLS-focused brokerages.

  • Brivity fits best

    Brokerages wanting CRM, websites, and transactions

  • BoldTrail fits best

    MLS-focused brokerages

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Brivity 8.4/10 Visit ↗ BoldTrail 8.3/10 Visit ↗
At a glance
Editor score 8.4 8.3
Ranking #11 in Real Estate CRM Software #12 in Real Estate CRM Software
Best for Brokerages wanting CRM, websites, and transactions MLS-focused brokerages
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Brivity 7/7 · BoldTrail 7/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included ✓ ✓
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Combines CRM, IDX websites, transactions, marketing, and reporting
  • Automates follow-up with Auto Plans, texts, emails, calls, and tasks
  • Supports lead routing, property search, mobile apps, and client portals
  • AI CRM with behavioral follow-up and configurable lead routing
  • IDX websites with MLS integration and lead capture tools
  • Mobile productivity, reporting, and agent accountability features
Cons
  • Pricing requires contacting the vendor
  • Advanced capabilities vary by team size and plan
  • Broad platform scope may exceed the needs of CRM-only buyers
  • Pricing requires contacting sales before plan comparison
  • Android users are placed on a waitlist for mobile access
  • The breadth of modules may exceed smaller teams' needs
Our verdict

Brivity is an all-in-one real estate platform for solo agents, small teams, and larger brokerages. It brings together contact and lead CRM, automated follow-up, lead import and routing, IDX websites, property search, listing alerts,…

Read the review →

BoldTrail is a real estate technology platform from Inside Real Estate for agents, teams, brokerages, and franchises. It combines an AI-powered Smart CRM with lead routing, automated text and email follow-up, IDX websites, listing…

Read the review →
  1. BrivityReal Estate CRM Software 8.4Paid
  2. BoldTrailReal Estate CRM Software 8.3Pricing on request

Strengths and trade-offs

  • Brivity — where it wins

    • Combines CRM, IDX websites, transactions, marketing, and reporting
    • Automates follow-up with Auto Plans, texts, emails, calls, and tasks
    • Supports lead routing, property search, mobile apps, and client portals

    Where it doesn't

    • Pricing requires contacting the vendor
    • Advanced capabilities vary by team size and plan
    • Broad platform scope may exceed the needs of CRM-only buyers
  • BoldTrail — where it wins

    • AI CRM with behavioral follow-up and configurable lead routing
    • IDX websites with MLS integration and lead capture tools
    • Mobile productivity, reporting, and agent accountability features

    Where it doesn't

    • Pricing requires contacting sales before plan comparison
    • Android users are placed on a waitlist for mobile access
    • The breadth of modules may exceed smaller teams' needs

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update