Head-to-head · Real Estate CRM Software
Brivity vs BoldTrail
Brivity leads on 0 checks, BoldTrail on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBrivity · 8.4/10
Brivity scores higher on our rubric for real estate crm software: 8.4 against 8.3 out of 10; our editors rank them #11 and #12.
Brivity is the better fit for brokerages wanting CRM, websites, and transactions. BoldTrail is the better fit for MLS-focused brokerages.
- Brivity fits best
Brokerages wanting CRM, websites, and transactions
- BoldTrail fits best
MLS-focused brokerages
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Side by side
| Feature | Brivity 8.4/10 Visit ↗ | BoldTrail 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 8.3 |
| Ranking | #11 in Real Estate CRM Software | #12 in Real Estate CRM Software |
| Best for | Brokerages wanting CRM, websites, and transactions | MLS-focused brokerages |
| Pricing model | Paid | Paid |
| Starting price | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Brivity 7/7 · BoldTrail 7/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
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| Our verdict | Brivity is an all-in-one real estate platform for solo agents, small teams, and larger brokerages. It brings together contact and lead CRM, automated follow-up, lead import and routing, IDX websites, property search, listing alerts,… Read the review → |
BoldTrail is a real estate technology platform from Inside Real Estate for agents, teams, brokerages, and franchises. It combines an AI-powered Smart CRM with lead routing, automated text and email follow-up, IDX websites, listing… Read the review → |
Strengths and trade-offs
Brivity — where it wins
- Combines CRM, IDX websites, transactions, marketing, and reporting
- Automates follow-up with Auto Plans, texts, emails, calls, and tasks
- Supports lead routing, property search, mobile apps, and client portals
Where it doesn't
- Pricing requires contacting the vendor
- Advanced capabilities vary by team size and plan
- Broad platform scope may exceed the needs of CRM-only buyers
BoldTrail — where it wins
- AI CRM with behavioral follow-up and configurable lead routing
- IDX websites with MLS integration and lead capture tools
- Mobile productivity, reporting, and agent accountability features
Where it doesn't
- Pricing requires contacting sales before plan comparison
- Android users are placed on a waitlist for mobile access
- The breadth of modules may exceed smaller teams' needs
- Brivity8.4/10 · Paid
A broad real estate platform combining CRM, websites, follow-up, and transactions.
Visit BrivityFull verdict → - BoldTrail8.3/10 · Pricing on request
A broad MLS-focused CRM suite with contact-sales pricing and iOS access.
Visit BoldTrailFull verdict →
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update

