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Head-to-head · Online Reputation Management Software

BrightLocal Reputation Manager vs Reputation

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score BrightLocal Reputation Manager #3 in Online Reputation Management Software 9.0/10 14-day trial Free trial✓ 2 of 4 features Visit BrightLocal
Reputation #5 in Online Reputation Management Software 8.7/10 Paid ✓ 0 of 4 features Visit Reputation

BrightLocal Reputation Manager leads on 0 checks, Reputation on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrightLocal Reputation Manager · 9.0/10
  • Free trialonly BrightLocal Reputation Manager
  • Most featuresBrightLocal Reputation Manager · 2 of 4

BrightLocal Reputation Manager scores higher on our rubric for online reputation management software: 9.0 against 8.7 out of 10; our editors rank them #3 and #5.

BrightLocal Reputation Manager is the better fit for agencies needing white-label review campaigns. Reputation is the better fit for large organizations needing enterprise reputation workflows.

  • BrightLocal Reputation Manager fits best

    Agencies needing white-label review campaigns

  • Reputation fits best

    Large organizations needing enterprise reputation workflows

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Side by side

Feature BrightLocal Reputation Manager 9.0/10 Visit ↗ Reputation 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #3 in Online Reputation Management Software #5 in Online Reputation Management Software
Best for Agencies needing white-label review campaigns Large organizations needing enterprise reputation workflows
Pricing model Paid Paid
Starting price — $80/site/mo
Free plan — —
Free trial 14 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Docs Docs
Compliance GDPR, 2FA SOC 2, ISO 27001, GDPR, HIPAA
Integrations 4 integrations 500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features BrightLocal Reputation Manager 2/4 · Reputation 0/4
Review request automation ✓ (best) Not checked yet
Review response tools ✓ (best) Not checked yet
Mention monitoring — Not checked yet
Sentiment analysis Not checked yet Not checked yet
Specs
Monitored channels Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, niche industry review sites Not checked yet
Location limit 1 locations Not checked yet
Our review
Pros
  • Monitors reviews across broad business and industry-specific sites
  • Combines email, SMS, QR, kiosk, NPS, and drip campaigns
  • Adds AI reply drafting, widgets, and white-label agency reports
  • Centralized monitoring and responses across major review sources
  • AI-assisted responses, automated requests, and sentiment analytics
  • Web, iOS, Android, API, widgets, ticketing, and industry integrations
Cons
  • Direct responses are limited to Google Business Profile and Facebook
  • No free plan is available
  • The current starting price is not displayed as a monetary amount
  • Starts at $80 per location per month
  • Advanced surveys require higher-priced plans
  • Enterprise pricing is custom and designed for 125+ locations
Our verdict

BrightLocal Reputation Manager is a web-based reputation management tool for local businesses and agencies. It brings review monitoring, feedback collection, response management, and website publishing into one system. The product…

Read the review →

Reputation is a software platform for multi-location brands that centralizes reviews, business listings, surveys, messaging, and customer feedback. It supports review monitoring across Google, Facebook, Yelp, TripAdvisor, Vitals, Apartment…

Read the review →
  1. BrightLocal Reputation ManagerOnline Reputation Management Software 9.014-day trial
  2. ReputationOnline Reputation Management Software 8.7Paid

Strengths and trade-offs

  • BrightLocal Reputation Manager — where it wins

    • Monitors reviews across broad business and industry-specific sites
    • Combines email, SMS, QR, kiosk, NPS, and drip campaigns
    • Adds AI reply drafting, widgets, and white-label agency reports

    Where it doesn't

    • Direct responses are limited to Google Business Profile and Facebook
    • No free plan is available
    • The current starting price is not displayed as a monetary amount

  • Reputation — where it wins

    • Centralized monitoring and responses across major review sources
    • AI-assisted responses, automated requests, and sentiment analytics
    • Web, iOS, Android, API, widgets, ticketing, and industry integrations

    Where it doesn't

    • Starts at $80 per location per month
    • Advanced surveys require higher-priced plans
    • Enterprise pricing is custom and designed for 125+ locations

More comparisons

All online reputation management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update