Head-to-head · Digital Asset Management Software
Brandworkz vs Frontify
Brandworkz leads on 1 check, Frontify on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBrandworkz · 5.7/10
- Free planonly Brandworkz
Brandworkz scores higher on our rubric for digital asset management software: 5.7 against 5.5 out of 10; our editors rank them #26 and #28.
Brandworkz offers free plan; Frontify doesn't publish it.
Brandworkz is the better fit for brand teams seeking a free starting point. Frontify is the better fit for brand teams needing strong governance and sharing.
- Brandworkz fits best
Brand teams seeking a free starting point
- Frontify fits best
Brand teams needing strong governance and sharing
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Side by side
| Feature | Brandworkz 5.7/10 Visit ↗ | Frontify 5.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 5.7 | 5.5 |
| Ranking | #26 in Digital Asset Management Software | #28 in Digital Asset Management Software |
| Best for | Brand teams seeking a free starting point | Brand teams needing strong governance and sharing |
| Pricing model | Free plan + paid | Paid |
| Starting price | Not published | Not published |
| Free plan | ✓ (best) | Not published |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Desktop, Mobile |
| Platforms | Web | Web, Windows, macOS, iOS, Android |
| Support | Email, Phone, Tickets, Docs | Email, Live chat, Community, Docs |
| Compliance | ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML |
| Integrations | 11 integrations | 3 integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Brandworkz 5/5 · Frontify 5/5 | ||
| Metadata and tagging | ✓ | ✓ |
| Approval workflows | ✓ | ✓ |
| Version history | ✓ | ✓ |
| Guest sharing | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Storage limit | Not published | Not published |
| Supported asset types | Images, videos, documents, templates, digital artwork, MS Office, Sketch, Adobe XD, Adobe Creative Cloud, CMYK TIFF, PSB, PSD | Images, videos, documents, audio, fonts, logos, icons, design files |
| Our review | ||
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| Our verdict | Brandworkz is a web-based digital asset and brand management platform for marketing, brand, and creative teams. It centralizes images, videos, documents, templates, digital artwork, and other supported asset types, with metadata, tagging,… Read the review → |
Frontify is a cloud-based brand management platform with digital asset management capabilities for midsize and enterprise organizations. It supports marketing, creative, brand, sales, regional, and agency teams that need to centralize and… Read the review → |
Strengths and trade-offs
Brandworkz — where it wins
- Free Essentials plan with unlimited storage for all clients
- AI keywords, metadata, search, approvals, and version history
- Adobe, MS Office, SSO, API, CMS, CRM, and image integrations
Where it doesn't
- Web-only platform
- Advanced capabilities are split across higher tiers
- Designed for brand operations more than general file storage
Frontify — where it wins
- AI-enhanced search, auto-tagging, and predictive metadata
- Configurable approvals, revision history, rollback, and comparisons
- GraphQL API plus integrations across creative and business tools
Where it doesn't
- Pricing requires a tailored quote based on monthly active users
- Cloud-based delivery may not suit teams seeking self-hosting
- Its broad brand-management scope may exceed simple DAM needs
- Brandworkz5.7/10 · Free plan
A web-based DAM with unlimited storage, brand controls, workflows, and a free starting plan.
Visit BrandworkzFull verdict → - Frontify5.5/10 · Pricing on request
A governance-focused DAM for teams managing complex brand assets and approvals.
Visit FrontifyFull verdict →
All digital asset management software comparisons → · Full ranking →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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