Head-to-head · Barcoding Software
BarTender vs MarkMagic
BarTender leads on 2 checks, MarkMagic on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBarTender · 7.5/10
- Most featuresBarTender · 2 of 3
BarTender scores higher on our rubric for barcoding software: 7.5 against 6.9 out of 10; our editors rank them #3 and #7.
BarTender offers label design; MarkMagic doesn't publish it. BarTender offers label printing; MarkMagic doesn't publish it.
BarTender is the better fit for teams needing versatile label design and printing. MarkMagic is the better fit for businesses needing broad label, form, and RFID printing.
- BarTender fits best
Teams needing versatile label design and printing
- MarkMagic fits best
Businesses needing broad label, form, and RFID printing
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Side by side
| Feature | BarTender 7.5/10 Visit ↗ | MarkMagic 6.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.5 | 6.9 |
| Ranking | #3 in Barcoding Software | #7 in Barcoding Software |
| Best for | Teams needing versatile label design and printing | Businesses needing broad label, form, and RFID printing |
| Pricing model | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud, Self-hosted, Mobile | Desktop |
| Platforms | Windows, Web, iOS, Android | Windows, macOS, Linux |
| Integrations | 6 integrations | 7 integrations |
| Features BarTender 2/3 · MarkMagic 0/3 | ||
| Label design | ✓ (best) | Not published |
| Label printing | ✓ (best) | Not published |
| Mobile scanning | Not published | Not published |
| Specs | ||
| Barcode formats | 100+ symbologies, including UPC-A/UPC-E, EAN-8/EAN-13, Code 39, Code 128, Interleaved 2-of-5, GS1 DataBar, Codabar, QR Code, Data Matrix, PDF417, Aztec, MaxiCode, and Han Xin | Not published |
| Tracking focus | Products | Not published |
| Deployment | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | BarTender is labeling software for organizations that design, manage, automate, and print barcode and RFID labels. Its WYSIWYG designer, label templates, and support for more than 100 barcode symbologies suit teams in warehouse,… Read the review → |
MarkMagic from CYBRA Corporation is software for designing and printing barcode labels, forms, reports, shipping documents, RFID tags, and other business documents. It is aimed at organizations that need more than basic barcode labels,… Read the review → |
Strengths and trade-offs
BarTender — where it wins
- Design labels with more than 100 barcode symbologies and templates
- Print from workstations, browsers, and mobile devices
- Automate workflows with REST APIs, File Drop, and no-code builders
Where it doesn't
- No free plan; paid editions start at $199 per year
- Pricing and features vary across several on-premises and cloud editions
- Some advanced integrations and centralized controls require higher editions
MarkMagic — where it wins
- Handles variable data, batch printing, and multiple document types.
- Offers REST APIs and data sources including CSV, XML, JSON, and SQL.
- Supports more than 600 barcode, form, and RFID printer types.
Where it doesn't
- MarkMagic PI starts at $2,585 per year, with no free plan.
- MarkMagic PI requires manual installation.
- Enterprise pricing is by quote.
- BarTender7.5/10 · From $199/yr · 30-day trial
Flexible label design and printing, with on-premises and cloud editions.
Visit BarTenderFull verdict → - MarkMagic6.9/10 · From $2,585/yr
Broad label and document printing with a $2,585-per-year entry price.
Visit CYBRAFull verdict →
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- BarTender vs Loftware Desktop Designer
- Express Labels Mobile vs MarkMagic
- BarCloud vs MarkMagic
All barcoding software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update




