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Head-to-head · Barcoding Software

BarTender vs MarkMagic

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score BarTender #3 in Barcoding Software 7.5/10 From $199/yr · 30-day trial ✓ 2 of 3 features Visit BarTender
MarkMagic #7 in Barcoding Software 6.9/10 From $2,585/yr ✓ 0 of 3 features Visit CYBRA

BarTender leads on 2 checks, MarkMagic on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBarTender · 7.5/10
  • Most featuresBarTender · 2 of 3

BarTender scores higher on our rubric for barcoding software: 7.5 against 6.9 out of 10; our editors rank them #3 and #7.

BarTender offers label design; MarkMagic doesn't publish it. BarTender offers label printing; MarkMagic doesn't publish it.

BarTender is the better fit for teams needing versatile label design and printing. MarkMagic is the better fit for businesses needing broad label, form, and RFID printing.

  • BarTender fits best

    Teams needing versatile label design and printing

  • MarkMagic fits best

    Businesses needing broad label, form, and RFID printing

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature BarTender 7.5/10 Visit ↗ MarkMagic 6.9/10 Visit ↗
At a glance
Editor score 7.5 6.9
Ranking #3 in Barcoding Software #7 in Barcoding Software
Best for Teams needing versatile label design and printing Businesses needing broad label, form, and RFID printing
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud, Self-hosted, Mobile Desktop
Platforms Windows, Web, iOS, Android Windows, macOS, Linux
Integrations 6 integrations 7 integrations
Features BarTender 2/3 · MarkMagic 0/3
Label design ✓ (best) Not published
Label printing ✓ (best) Not published
Mobile scanning Not published Not published
Specs
Barcode formats 100+ symbologies, including UPC-A/UPC-E, EAN-8/EAN-13, Code 39, Code 128, Interleaved 2-of-5, GS1 DataBar, Codabar, QR Code, Data Matrix, PDF417, Aztec, MaxiCode, and Han Xin Not published
Tracking focus Products Not published
Deployment Not published Not published
Our review
Pros
  • Design labels with more than 100 barcode symbologies and templates
  • Print from workstations, browsers, and mobile devices
  • Automate workflows with REST APIs, File Drop, and no-code builders
  • Handles variable data, batch printing, and multiple document types.
  • Offers REST APIs and data sources including CSV, XML, JSON, and SQL.
  • Supports more than 600 barcode, form, and RFID printer types.
Cons
  • No free plan; paid editions start at $199 per year
  • Pricing and features vary across several on-premises and cloud editions
  • Some advanced integrations and centralized controls require higher editions
  • MarkMagic PI starts at $2,585 per year, with no free plan.
  • MarkMagic PI requires manual installation.
  • Enterprise pricing is by quote.
Our verdict

BarTender is labeling software for organizations that design, manage, automate, and print barcode and RFID labels. Its WYSIWYG designer, label templates, and support for more than 100 barcode symbologies suit teams in warehouse,…

Read the review →

MarkMagic from CYBRA Corporation is software for designing and printing barcode labels, forms, reports, shipping documents, RFID tags, and other business documents. It is aimed at organizations that need more than basic barcode labels,…

Read the review →
  1. BarTenderBarcoding Software 7.5From $199/yr · 30-day trial
  2. MarkMagicBarcoding Software 6.9From $2,585/yr

Strengths and trade-offs

  • BarTender — where it wins

    • Design labels with more than 100 barcode symbologies and templates
    • Print from workstations, browsers, and mobile devices
    • Automate workflows with REST APIs, File Drop, and no-code builders

    Where it doesn't

    • No free plan; paid editions start at $199 per year
    • Pricing and features vary across several on-premises and cloud editions
    • Some advanced integrations and centralized controls require higher editions
  • MarkMagic — where it wins

    • Handles variable data, batch printing, and multiple document types.
    • Offers REST APIs and data sources including CSV, XML, JSON, and SQL.
    • Supports more than 600 barcode, form, and RFID printer types.

    Where it doesn't

    • MarkMagic PI starts at $2,585 per year, with no free plan.
    • MarkMagic PI requires manual installation.
    • Enterprise pricing is by quote.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update