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Head-to-head · Route Planning Software

Badger Maps vs EasyTerritory

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Badger Maps #7 in Route Planning Software 8.3/10 14-day trial Free trial✓ 1 of 6 features Visit Badger Maps
EasyTerritory #8 in Route Planning Software 8.1/10 Paid ✓ 4 of 6 features Visit EasyTerritory

Badger Maps leads on 0 checks, EasyTerritory on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBadger Maps · 8.3/10
  • Free trialonly Badger Maps
  • Most featuresEasyTerritory · 4 of 6

Badger Maps scores higher on our rubric for route planning software: 8.3 against 8.1 out of 10; our editors rank them #7 and #8.

Badger Maps is the better fit for sales reps prioritizing mapping and CRM connectivity. EasyTerritory is the better fit for enterprise territory balancing with Microsoft tools.

  • Badger Maps fits best

    Sales reps prioritizing mapping and CRM connectivity

  • EasyTerritory fits best

    Enterprise territory balancing with Microsoft tools

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Side by side

Feature Badger Maps 8.3/10 Visit ↗ EasyTerritory 8.1/10 Visit ↗
At a glance
Editor score 8.3 8.1
Ranking #7 in Route Planning Software #8 in Route Planning Software
Best for Sales reps prioritizing mapping and CRM connectivity Enterprise territory balancing with Microsoft tools
Pricing model Paid Paid
Starting price $58/user/mo —
Free plan — —
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Docs Email, Phone, Docs
Compliance GDPR, HIPAA, SSO/SAML SOC 2
Integrations 2,000+ integrations 9 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Badger Maps 1/6 · EasyTerritory 4/6
Sales visit scheduling Not checked yet ✓ (best)
Territory management ✓ ✓
Appointment time windows Not checked yet Not checked yet
Offline mobile access Not checked yet Not checked yet
Multi-day planning Not checked yet ✓ (best)
CRM integrations Not checked yet ✓ (best)
Specs
Users included Not checked yet Not checked yet
Our review
Pros
  • Optimizes multi-stop routes for up to 120 stops
  • Two-way real-time CRM synchronization across major platforms
  • Combines territories, check-ins, lead generation, and field reporting
  • Balances and realigns sales and service territories
  • Combines recurring scheduling with capacity planning
  • Connects with Microsoft Dynamics 365, Power BI, and Power Platform
Cons
  • Starts at $58 per user monthly with annual billing
  • No offline mobile access
  • Enterprise features require higher-priced plans
  • No free plan is offered
  • Pricing detail is limited to annual flat-price plans
  • Some advanced integrations are limited to Enterprise Edition
Our verdict

Badger Maps is a mobile-first field sales platform for outside sales representatives, managers, and operations teams. It brings sales mapping, account visualization, route planning, lead generation, territory management, visit scheduling,…

Read the review →

EasyTerritory is a cloud-based territory intelligence and route planning platform for sales operations, territory planners, service teams, and Power BI users. It supports territory creation, balancing, realignment, customer mapping,…

Read the review →
  1. Badger MapsRoute Planning Software 8.314-day trial
  2. EasyTerritoryRoute Planning Software 8.1Paid

Strengths and trade-offs

  • Badger Maps — where it wins

    • Optimizes multi-stop routes for up to 120 stops
    • Two-way real-time CRM synchronization across major platforms
    • Combines territories, check-ins, lead generation, and field reporting

    Where it doesn't

    • Starts at $58 per user monthly with annual billing
    • No offline mobile access
    • Enterprise features require higher-priced plans

  • EasyTerritory — where it wins

    • Balances and realigns sales and service territories
    • Combines recurring scheduling with capacity planning
    • Connects with Microsoft Dynamics 365, Power BI, and Power Platform

    Where it doesn't

    • No free plan is offered
    • Pricing detail is limited to annual flat-price plans
    • Some advanced integrations are limited to Enterprise Edition

More comparisons

All route planning software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update