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Head-to-head · Real Estate Marketing

Back At You Social vs Paradym

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Back At You Social #5 in Real Estate Marketing 7.9/10 Pricing on request ✓ 3 of 5 features Visit Back At You
Paradym #6 in Real Estate Marketing 7.8/10 30-day trial Free trial✓ 5 of 5 features Visit Paradym

Back At You Social leads on 0 checks, Paradym on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBack At You Social · 7.9/10
  • Free trialonly Paradym
  • Most featuresParadym · 5 of 5

Back At You Social scores higher on our rubric for real estate marketing: 7.9 against 7.8 out of 10; our editors rank them #5 and #6.

Paradym offers website builder; Back At You Social doesn't.

Back At You Social is the better fit for teams focused on listing and social-media marketing. Paradym is the better fit for agents promoting listings across web and social.

  • Back At You Social fits best

    Teams focused on listing and social-media marketing

  • Paradym fits best

    Agents promoting listings across web and social

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Back At You Social 7.9/10 Visit ↗ Paradym 7.8/10 Visit ↗
At a glance
Editor score 7.9 7.8
Ranking #5 in Real Estate Marketing #6 in Real Estate Marketing
Best for Teams focused on listing and social-media marketing Agents promoting listings across web and social
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — 30 days
Deployment Cloud Cloud, Mobile
Platforms Web Web
Support Email Email, Live chat, Phone
Integrations 7 integrations 8 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Back At You Social 3/5 · Paradym 5/5
Website builder — ✓ (best)
Lead capture ✓ ✓
Email automation Not checked yet ✓ (best)
Social publishing ✓ ✓
Listing media tools ✓ ✓
Specs
IDX support None Not checked yet
Active listings limit Not checked yet Not checked yet
Our review
Pros
  • Converts MLS listing updates into social posts and branded listing videos
  • Schedules content across six social channels and YouTube
  • Adds open-house sign-in, lead-capture pages and seller reports
  • Creates property websites, videos, social posts and flyers automatically
  • Synchronizes MLS data and listing status updates
  • Combines lead capture, live chat, analytics and virtual tours
Cons
  • Pricing is handled through a demo or sales contact
  • Does not include website-building or IDX support
  • Email is the listed support channel
  • No free plan is offered
  • Trial requires a card on file
  • 24/7 support is not provided
Our verdict

Back At You Social is a cloud-based real estate marketing platform for agents, teams and brokerages that want to coordinate listing and social-media campaigns. It turns MLS listing updates into social posts, creates branded listing videos,…

Read the review →

Paradym is Constellation1’s automated listing-marketing and social-media platform for real estate agents and brokerages. It pulls listing data from MLS feeds and turns it into property websites, listing microsites, videos, social posts,…

Read the review →
  1. Back At You SocialReal Estate Marketing 7.9Pricing on request
  2. ParadymReal Estate Marketing 7.830-day trial

Strengths and trade-offs

  • Back At You Social — where it wins

    • Converts MLS listing updates into social posts and branded listing videos
    • Schedules content across six social channels and YouTube
    • Adds open-house sign-in, lead-capture pages and seller reports

    Where it doesn't

    • Pricing is handled through a demo or sales contact
    • Does not include website-building or IDX support
    • Email is the listed support channel
  • Paradym — where it wins

    • Creates property websites, videos, social posts and flyers automatically
    • Synchronizes MLS data and listing status updates
    • Combines lead capture, live chat, analytics and virtual tours

    Where it doesn't

    • No free plan is offered
    • Trial requires a card on file
    • 24/7 support is not provided

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update