ASOS Style Match vs Google Lens

ASOS Style Match9.1Visit Google Lens8.8Visit

Higher score ASOS Style Match #2 in Visual Clothing Search Apps 9.1/10 Free plan Free plan✓ 0 of 2 features Visit ASOS

vs

Google Lens #5 in Visual Clothing Search Apps 8.8/10 Free plan Free plan✓ 0 of 2 features Visit Google Lens

• ASOS Style Match fits best

  Finding similar products in ASOS’s catalogue

• Google Lens fits best

  Cross-web visual product search

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Side by side

Feature	ASOS Style Match 9.1/10 Visit ↗	Google Lens 8.8/10 Visit ↗
At a glance
Editor score	9.1	8.8
Ranking	#2 in Visual Clothing Search Apps	#5 in Visual Clothing Search Apps
Best for	Finding similar products in ASOS’s catalogue	Cross-web visual product search
Pricing model	Free	Free
Starting price	Not published	Not published
Free plan	✓	✓
Free trial	—	—
Deployment	Mobile	Cloud, Mobile
Platforms	iOS, Android	Web, iOS, Android
Support	Email, Live chat, Docs · 24/7	Docs
Features ASOS Style Match 0/2 · Google Lens 0/2
Outfit matching	Not published	Not published
Buyable results	Not published	Not published
Specs
Photo input	Not published	Not published
Platforms	Not published	Not published
Shopping regions	Not published	Not published
Our review
Pros	Search with a new photo or an image from your device library Find similar ASOS clothing, shoes, accessories and other products Available in the ASOS apps for iOS and Android	Search by uploaded image, URL, or a selected part of an image Find product details, prices, deals, and retailer information Access Lens through Google Search, Photos, Chrome, and other Google apps
Cons	Search results are limited to ASOS products Requires the ASOS mobile app rather than a standalone web tool Not suited to shoppers seeking a separate visual-search service	Search spans many object types, not clothing alone Product search depends on visual similarity across web images Support is centered on documentation
Our verdict	For shoppers who spot an item they like and want comparable options, ASOS Style Match searches the retailer’s catalogue using a photo or an image from a device library. It is a visual-search feature within the ASOS shopping app, intended… Read the review →	Google Lens turns photos, camera views, screenshots, and other images into searches for similar images and related web content. It can also identify objects such as plants, animals, products, landmarks, and barcodes, while copying or… Read the review →

Strengths and trade-offs

• ASOS Style Match — where it wins

  • Search with a new photo or an image from your device library
  • Find similar ASOS clothing, shoes, accessories and other products
  • Available in the ASOS apps for iOS and Android

  Where it doesn't

  • Search results are limited to ASOS products
  • Requires the ASOS mobile app rather than a standalone web tool
  • Not suited to shoppers seeking a separate visual-search service

• Google Lens — where it wins

  • Search by uploaded image, URL, or a selected part of an image
  • Find product details, prices, deals, and retailer information
  • Access Lens through Google Search, Photos, Chrome, and other Google apps

  Where it doesn't

  • Search spans many object types, not clothing alone
  • Product search depends on visual similarity across web images
  • Support is centered on documentation

• ASOS Style Match9.1/10 · Free plan

  A free visual search feature for shoppers browsing ASOS on mobile.

  Visit ASOSFull verdict →
• Google Lens8.8/10 · Free plan

  A free visual search tool that finds related web content and identifies items in images.

  Visit Google LensFull verdict →