ASOS Style Match vs Zalando

ASOS Style Match9.1Visit ZZalando7.2Visit

Higher score ASOS Style Match #2 in Visual Clothing Search Apps 9.1/10 Free plan Free plan✓ 0 of 2 features Visit ASOS

vs

Z Zalando #6 in Visual Clothing Search Apps 7.2/10 Paid ✓ 1 of 2 features Visit Zalando

• ASOS Style Match fits best

  Finding similar products in ASOS’s catalogue

• Zalando fits best

  Fashion shopping and inspiration in supported markets

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Side by side

Feature	ASOS Style Match 9.1/10 Visit ↗	ZZalando 7.2/10 Visit ↗
At a glance
Editor score	9.1	7.2
Ranking	#2 in Visual Clothing Search Apps	#6 in Visual Clothing Search Apps
Best for	Finding similar products in ASOS’s catalogue	Fashion shopping and inspiration in supported markets
Pricing model	Free	Paid
Starting price	Not published	Not published
Free plan	✓ (best)	Not published
Free trial	—	—
Deployment	Mobile	Cloud, Mobile
Platforms	iOS, Android	Web, iOS, Android
Features ASOS Style Match 0/2 · Zalando 1/2
Outfit matching	Not published	—
Buyable results	Not published	✓ (best)
Specs
Photo input	Not published	Not published
Platforms	Not published	Multiple
Shopping regions	Not published	Not published
Our review
Pros	Search with a new photo or an image from your device library Find similar ASOS clothing, shoes, accessories and other products Available in the ASOS apps for iOS and Android	Shop clothing, shoes and accessories through web and mobile apps Explore shoppable inspiration in Stories and Follow my Style Save avatar-based Style It outfit combinations to a wishlist
Cons	Search results are limited to ASOS products Requires the ASOS mobile app rather than a standalone web tool Not suited to shoppers seeking a separate visual-search service	Photo Search/Fashion Finder is described as a historical feature Style It is a pilot experience Curated boards and product selections are limited to supported markets
Our verdict	For shoppers who spot an item they like and want comparable options, ASOS Style Match searches the retailer’s catalogue using a photo or an image from a device library. It is a visual-search feature within the ASOS shopping app, intended… Read the review →	Zalando is a fashion and lifestyle shopping service for people looking to browse clothing, shoes and accessories, with web and mobile apps for shopping and discovery. It combines a broad online shop with editorial-style inspiration rather… Read the review →

Strengths and trade-offs

• ASOS Style Match — where it wins

  • Search with a new photo or an image from your device library
  • Find similar ASOS clothing, shoes, accessories and other products
  • Available in the ASOS apps for iOS and Android

  Where it doesn't

  • Search results are limited to ASOS products
  • Requires the ASOS mobile app rather than a standalone web tool
  • Not suited to shoppers seeking a separate visual-search service

• Zalando — where it wins

  • Shop clothing, shoes and accessories through web and mobile apps
  • Explore shoppable inspiration in Stories and Follow my Style
  • Save avatar-based Style It outfit combinations to a wishlist

  Where it doesn't

  • Photo Search/Fashion Finder is described as a historical feature
  • Style It is a pilot experience
  • Curated boards and product selections are limited to supported markets

• ASOS Style Match9.1/10 · Free plan

  A free visual search feature for shoppers browsing ASOS on mobile.

  Visit ASOSFull verdict →
• ZZalando7.2/10 · Paid

  A broad fashion shop with discovery features across web and mobile.

  Visit ZalandoFull verdict →