H&M Visual Search vs Google Lens

HVH&M Visual Search9.0Visit Google Lens8.8Visit

Higher score HV H&M Visual Search #3 in Visual Clothing Search Apps 9.0/10 Free plan Free plan✓ 2 of 2 features Visit H&M

vs

Google Lens #5 in Visual Clothing Search Apps 8.8/10 Free plan Free plan✓ 0 of 2 features Visit Google Lens

• H&M Visual Search fits best

  Matching a look to H&M products

• Google Lens fits best

  Cross-web visual product search

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature	HVH&M Visual Search 9.0/10 Visit ↗	Google Lens 8.8/10 Visit ↗
At a glance
Editor score	9.0	8.8
Ranking	#3 in Visual Clothing Search Apps	#5 in Visual Clothing Search Apps
Best for	Matching a look to H&M products	Cross-web visual product search
Pricing model	Free	Free
Starting price	Not published	Not published
Free plan	✓	✓
Free trial	—	—
Deployment	Mobile	Cloud, Mobile
Platforms	iOS, Android	Web, iOS, Android
Features H&M Visual Search 2/2 · Google Lens 0/2
Outfit matching	✓ (best)	Not published
Buyable results	✓ (best)	Not published
Specs
Photo input	Both	Not published
Platforms	Multiple	Not published
Shopping regions	Not published	Not published
Our review
Pros	Search with a photo you take or upload from your device library Crop an image to focus search on a particular area Filter or sort results for similar items in stock at hm.com	Search by uploaded image, URL, or a selected part of an image Find product details, prices, deals, and retailer information Access Lens through Google Search, Photos, Chrome, and other Google apps
Cons	Search results are limited to H&M products Available through the H&M smartphone app, not as a standalone service Mobile coverage is limited to iOS and Android	Search spans many object types, not clothing alone Product search depends on visual similarity across web images Support is centered on documentation
Our verdict	For shoppers who spot clothing they want to match, H&M Visual Search turns a photo into a search for similar or matching items from H&M. It is a feature within the H&M smartphone app, rather than a standalone shopping service. Shoppers can… Read the review →	Google Lens turns photos, camera views, screenshots, and other images into searches for similar images and related web content. It can also identify objects such as plants, animals, products, landmarks, and barcodes, while copying or… Read the review →

Strengths and trade-offs

• H&M Visual Search — where it wins

  • Search with a photo you take or upload from your device library
  • Crop an image to focus search on a particular area
  • Filter or sort results for similar items in stock at hm.com

  Where it doesn't

  • Search results are limited to H&M products
  • Available through the H&M smartphone app, not as a standalone service
  • Mobile coverage is limited to iOS and Android

• Google Lens — where it wins

  • Search by uploaded image, URL, or a selected part of an image
  • Find product details, prices, deals, and retailer information
  • Access Lens through Google Search, Photos, Chrome, and other Google apps

  Where it doesn't

  • Search spans many object types, not clothing alone
  • Product search depends on visual similarity across web images
  • Support is centered on documentation

• HVH&M Visual Search9.0/10 · Free plan

  A free, H&M-only visual search feature for finding similar items in stock at hm.com.

  Visit H&MFull verdict →
• Google Lens8.8/10 · Free plan

  A free visual search tool that finds related web content and identifies items in images.

  Visit Google LensFull verdict →