This page's audience our own tag's counts — open to see them

Period

–Visits

–Page views

–Clicks to vendors

–Time on page

–Reading now

Clicks to vendors, by tool

Top countries

Devices

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Google Lens

Free#2 of 31 in AI Reverse Image Search ToolsAI Visual Search Tools Visual Search Software Visual Clothing Search Apps

Google Lens: A free visual search tool that combines similarity search, identification, OCR, and product lookup. Ranked #2 of 31 in AI Reverse Image Search Tools by our editors (8.8/10); pricing: Free plan; best for free general-purpose visual search.

8.8/10Editor score

Visit Google Lens

Google Lens8.8 Visit Google Lens

At a glance

Editor score
8.8 / 10
Pricing
Free plan
Best for
Free general-purpose visual search
Free plan
Yes
Paid from
Free
Search type
Similarity
Facts checked
21 Sep 2026

Where it wins
- Free access across web, iOS, and Android
- Combines visual search, identification, OCR, and translation
- Connects with Google Search, Photos, Chrome, Camera, and Images
Where it doesn't
- Dedicated support is provided through documentation
- Not open source
- No dedicated reverse-image-search API is published

Our verdict on Google Lens

Google Lens analyzes photos, camera views, screenshots, and other images to find visually similar images and related web content. It is suited to solo users who want a free, general-purpose visual search tool across web and mobile workflows. Beyond reverse image search, Lens can identify plants, animals, products, landmarks, and barcodes; copy or translate text; and return product details, prices, deals, and retailer information.

Its main strength is breadth. Users can upload an image, drag and drop one, search by URL, or select a region within an image to focus the search. The tool supports visual similarity search across web images and related content, while object and product identification extend its use beyond finding matching images. Text copying, translation, barcode recognition, and product-search features make Lens useful for research, shopping, travel, and interpreting information in photos.

Google’s ecosystem integration is a central part of the experience. Lens is available through Google Search, the Google app, Google Photos, Chrome, Google Camera, and select Android camera apps, with cloud and mobile deployment supported. That makes it a practical choice for people already working within Google’s image and camera products. It is less suitable for organizations seeking an open-source tool, a dedicated reverse-image-search API, or support beyond documentation. For straightforward visual search and image understanding, Lens is the stronger fit; buyers needing an API or a different support model should consider an alternative.

Your product? Our editors can test Google Lens in depth and publish a review, labelled as paid · from $149/mo →

Google Lens pricing

Plans Free planFree Free to use — no paid tier required for the core job.

See plans on lens.google

Google Lens fact sheet

Free plan	Yes
Paid from	Free
Search type	Similarity
Image uploads	Not verified
Source index	Web
API access	Not verified
Browser extension	Not verified
Supported formats	Not verified
Deployment	Cloud, Mobile
Platforms	Web, iOS, Android
Support	Docs
Built for	Solo (editorial estimate)
Integrations	5 integrations: Google app, Google Photos, Google Chrome, Google Camera, Google Images
Pricing	Free plan
Website	lens.google
Facts checked	21 Sep 2026

Google Lens integrations

Google Lens lists 5 integrations on its own site.

Google app
Google Photos
Google Chrome
Google Camera
Google Images

Alternatives to Google Lens

See all Google Lens alternatives →

Google Lens vs the competition

Compare Google Lens with any tool side by side →

Also Ranked In

Google Lens is ranked in 4 of our directories.

Used Google Lens? Be the first to review it

The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Google Lens for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

Write a reviewTwo minutes · verified accounts only · read by an editor before it appears

Reviews come only from verified accounts. Sign in or create an account first — your e-mail is never shown.

Title

Your review

0 characters · at least 80, up to 3,000

Pros (optional · one per line)

Cons (optional · one per line)

Your name (shown with your review)

Role (optional)

Company (optional)

How long have you used it?

I've used Google Lens myself and this is my honest opinion — nobody paid or asked me to write it.

Posted from your verified account. Reviews appear after an editor reads them, usually within two working days.

Featured on iTechGuides

Google Lens is listed in our AI Reverse Image Search Tools directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/google-lens/"><img src="https://www.itechguides.com/best/badge/google-lens.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update