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Head-to-head · App Store Optimization Software

ASOMobile vs ASOScan

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ASOMobile #6 in App Store Optimization Software 7.8/10 Free plan · 3-day trial Free planFree trial✓ 3 of 4 features Visit ASOMobile
ASOScan #9 in App Store Optimization Software 7.5/10 7-day trial Free trial✓ 3 of 4 features Visit ASOScan

ASOMobile leads on 2 checks, ASOScan on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreASOMobile · 7.8/10
  • Free planonly ASOMobile
  • Free trialboth

ASOMobile scores higher on our rubric for app store optimization software: 7.8 against 7.5 out of 10; our editors rank them #6 and #9.

ASOMobile offers free plan; ASOScan doesn't. ASOMobile leads on tracked app limit: 5 apps versus 3 apps.

ASOMobile is the better fit for market and competitor intelligence teams. ASOScan is the better fit for budget-conscious ASO practitioners.

  • ASOMobile fits best

    Market and competitor intelligence teams

  • ASOScan fits best

    Budget-conscious ASO practitioners

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ASOMobile 7.8/10 Visit ↗ ASOScan 7.5/10 Visit ↗
At a glance
Editor score 7.8 7.5
Ranking #6 in App Store Optimization Software #9 in App Store Optimization Software
Best for Market and competitor intelligence teams Budget-conscious ASO practitioners
Pricing model Free plan + paid Paid
Starting price $564/yr $12.50/mo
Free plan ✓ (best) —
Free trial 3 days 7 days
Free trial length 3 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat Email, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features ASOMobile 3/4 · ASOScan 3/4
Keyword tracking ✓ ✓
Competitor tracking ✓ ✓
Listing experiments Not checked yet —
Listing localization ✓ ✓
Specs
Marketplace coverage Both Both
Tracked app limit 5 apps (best) 3 apps
Our review
Pros
  • Covers Google Play and Apple App Store workflows
  • Combines keyword, rank, competitor, revenue, and market analysis
  • Includes localization, review management, AI editing, and API access
  • Tracks iOS and Android rankings daily across up to 200 positions
  • Combines research, competitors, localization, reviews, and reporting
  • Starts at $15 monthly with unlimited team seats on every plan
Cons
  • The free plan is limited to core keyword, competitor, category, and review tools
  • The category listing specifies five tracked apps
  • Its focus is app-store intelligence rather than broader marketing automation
  • No free plan is available
  • Listing simulators are dry runs, not live store experiments
  • API and signed webhooks are limited to qualifying paid plans
Our verdict

ASOMobile is a web-based app store optimization and analytics platform for app developers, ASO specialists, marketers, and product teams. It supports Google Play and Apple App Store workflows, combining keyword research, rank monitoring,…

Read the review →

ASOScan is an app store optimization platform for teams managing iOS and Android apps. Its coverage spans keyword research from six data sources, daily rank tracking, competitor monitoring, metadata scoring, listing and keyword coverage…

Read the review →
  1. ASOMobileApp Store Optimization Software 7.8Free plan · 3-day trial
  2. ASOScanApp Store Optimization Software 7.57-day trial

Strengths and trade-offs

  • ASOMobile — where it wins

    • Covers Google Play and Apple App Store workflows
    • Combines keyword, rank, competitor, revenue, and market analysis
    • Includes localization, review management, AI editing, and API access

    Where it doesn't

    • The free plan is limited to core keyword, competitor, category, and review tools
    • The category listing specifies five tracked apps
    • Its focus is app-store intelligence rather than broader marketing automation

  • ASOScan — where it wins

    • Tracks iOS and Android rankings daily across up to 200 positions
    • Combines research, competitors, localization, reviews, and reporting
    • Starts at $15 monthly with unlimited team seats on every plan

    Where it doesn't

    • No free plan is available
    • Listing simulators are dry runs, not live store experiments
    • API and signed webhooks are limited to qualifying paid plans
  • ASOMobile7.8/10 · Free plan · 3-day trial

    A broad ASO intelligence platform for keyword, competitor, market, and localization analysis.

    Visit ASOMobileFull verdict →
  • ASOScan7.5/10 · 7-day trial

    Broad ASO coverage at a $15 monthly starting price, with limits by app and keyword volume.

    Visit ASOScanFull verdict →

More comparisons

All app store optimization software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update