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Head-to-head · App Monetization Platforms

AppLovin MAX vs Adjoe

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AppLovin MAX #1 in App Monetization Platforms 9.3/10 Free plan Free plan✓ 0 of 3 features Visit AppLovin MAX
Adjoe #8 in App Monetization Platforms 7.4/10 Pricing on request ✓ 3 of 3 features Visit Adjoe

AppLovin MAX leads on 0 checks, Adjoe on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppLovin MAX · 9.3/10
  • Free planonly AppLovin MAX
  • Most featuresAdjoe · 3 of 3

AppLovin MAX scores higher on our rubric for app monetization platforms: 9.3 against 7.4 out of 10; our editors rank them #1 and #8.

AppLovin MAX is the better fit for mobile apps needing flexible ad mediation. Adjoe is the better fit for apps needing multi-source mediation and playable ads.

  • AppLovin MAX fits best

    Mobile apps needing flexible ad mediation

  • Adjoe fits best

    Apps needing multi-source mediation and playable ads

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AppLovin MAX 9.3/10 Visit ↗ Adjoe 7.4/10 Visit ↗
At a glance
Editor score 9.3 7.4
Ranking #1 in App Monetization Platforms #8 in App Monetization Platforms
Best for Mobile apps needing flexible ad mediation Apps needing multi-source mediation and playable ads
Pricing model Free Paid
Starting price Free plan Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Mobile Cloud
Platforms Android, iOS Web, Android, iOS
Support Tickets, Docs Email, Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AppLovin MAX 0/3 · Adjoe 3/3
Ad mediation Not checked yet ✓ (best)
Revenue reporting Not checked yet ✓ (best)
In-app bidding Not checked yet ✓ (best)
Specs
Ad formats Not checked yet rewarded video, interstitial, banner, native, playable
App platforms Android, iOS, Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, Defold Android, iOS
Demand sources Not checked yet Not checked yet
Our review
Pros
  • Runs real-time auctions across competing demand sources
  • Supports A/B tests for networks, price points, and regional setups
  • Reports revenue and eCPM, with user- and impression-level access
  • Mediates demand sources with real-time in-app bidding
  • Supports rewarded, interstitial, banner, native, and playable ads
  • Provides advertising revenue analytics and reporting
Cons
  • Focused on in-app advertising rather than broader monetization methods
  • Waterfall segmentation and cloning may add management complexity
  • Ad mediation is limited to mobile deployment
  • Commercial terms require contacting the vendor
  • Support is provided through email and documentation
  • Cloud deployment may not fit teams requiring on-premises hosting
Our verdict

AppLovin MAX focuses on in-app advertising for mobile apps and games. Its mediation tools combine real-time auctions across competing demand sources with control over waterfalls, ad formats, reporting, and experiments. Supported formats…

Read the review →

Adjoe is a cloud platform for app publishers and developers seeking advertising monetization across web, Android, and iOS contexts. Its core offering combines mediation across multiple demand sources, in-app bidding, several ad formats,…

Read the review →
  1. AppLovin MAXApp Monetization Platforms 9.3Free plan
  2. AdjoeApp Monetization Platforms 7.4Pricing on request

Strengths and trade-offs

  • AppLovin MAX — where it wins

    • Runs real-time auctions across competing demand sources
    • Supports A/B tests for networks, price points, and regional setups
    • Reports revenue and eCPM, with user- and impression-level access

    Where it doesn't

    • Focused on in-app advertising rather than broader monetization methods
    • Waterfall segmentation and cloning may add management complexity
    • Ad mediation is limited to mobile deployment

  • Adjoe — where it wins

    • Mediates demand sources with real-time in-app bidding
    • Supports rewarded, interstitial, banner, native, and playable ads
    • Provides advertising revenue analytics and reporting

    Where it doesn't

    • Commercial terms require contacting the vendor
    • Support is provided through email and documentation
    • Cloud deployment may not fit teams requiring on-premises hosting
  • AppLovin MAX9.3/10 · Free plan

    A free mediation platform for mobile apps that need control over ad demand and formats.

    Visit AppLovin MAXFull verdict →
  • Adjoe7.4/10 · Pricing on request

    Adjoe combines mediation, bidding, playable ads, and revenue reporting for app publishers.

    Visit AdjoeFull verdict →

More comparisons

All app monetization platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update