Applitools Eyes vs SmartUI

Applitools Eyes8.9Visit SmartUI8.5Visit

Higher score Applitools Eyes #3 in Visual Regression Testing Software 8.9/10 14-day trial Free trial✓ 3 of 3 features Visit Applitools

vs

SmartUI #7 in Visual Regression Testing Software 8.5/10 Free plan Free plan✓ 3 of 3 features Visit SmartUI

• Applitools Eyes fits best

  Enterprise teams needing AI-assisted analysis

• SmartUI fits best

  AI-assisted cross-platform visual testing

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Side by side

Feature	Applitools Eyes 8.9/10 Visit ↗	SmartUI 8.5/10 Visit ↗
At a glance
Editor score	8.9	8.5
Ranking	#3 in Visual Regression Testing Software	#7 in Visual Regression Testing Software
Best for	Enterprise teams needing AI-assisted analysis	AI-assisted cross-platform visual testing
Pricing model	Paid	Free plan + paid
Starting price	$667/mo	$199/mo (best)
Free plan	—	✓ (best)
Free trial	14 days	—
Deployment	Cloud, Self-hosted	Cloud
Platforms	Web	Web, iOS, Android
Support	Email, Tickets, Docs	Email, Live chat, Community, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, SSO/SAML	SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Integrations	60+ integrations	120+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Applitools Eyes 3/3 · SmartUI 3/3
Cross-browser capture	✓	✓
CI/CD integrations	✓	✓
Approval workflow	✓	✓
Specs
Visual diff modes	Ai-assisted	Ai-assisted
Project limit	Not checked yet	Not checked yet
Browser count	Not checked yet	Not checked yet
Our review
Pros	Visual AI covers web, mobile, desktop, component, and document interfaces Cross-browser, device, CI/CD, and automation framework integrations Root-cause analysis, accessibility checks, and baseline workflows	AI comparison with rendering-noise filtering and Smart Ignore Web, mobile, PDF, and Figma visual testing coverage Git-aware baselines, review workflows, and broad CI integrations
Cons	Starter begins at $667 per month with annual billing Professional and Enterprise pricing is custom Enterprise capabilities are concentrated in higher-tier plans	Free plan is limited to 2,000 screenshots for a lifetime Build history is limited to one month on the Free plan Paid visual regression testing starts at $199 per month, billed annually
Our verdict	Applitools Eyes is a cloud-based visual testing product for development and QA teams validating web, mobile, desktop, component, and document interfaces. It compares rendered interfaces against baselines using Visual AI, supports… Read the review →	SmartUI is TestMu AI’s visual regression testing product for development and QA teams that need to compare interfaces across browsers, devices, viewports, operating systems, and document formats. It supports web, iOS, Android, and API… Read the review →

Strengths and trade-offs

• Applitools Eyes — where it wins

  • Visual AI covers web, mobile, desktop, component, and document interfaces
  • Cross-browser, device, CI/CD, and automation framework integrations
  • Root-cause analysis, accessibility checks, and baseline workflows

  Where it doesn't

  • Starter begins at $667 per month with annual billing
  • Professional and Enterprise pricing is custom
  • Enterprise capabilities are concentrated in higher-tier plans

• SmartUI — where it wins

  • AI comparison with rendering-noise filtering and Smart Ignore
  • Web, mobile, PDF, and Figma visual testing coverage
  • Git-aware baselines, review workflows, and broad CI integrations

  Where it doesn't

  • Free plan is limited to 2,000 screenshots for a lifetime
  • Build history is limited to one month on the Free plan
  • Paid visual regression testing starts at $199 per month, billed annually

• Applitools Eyes8.9/10 · 14-day trial

  A broad visual testing suite for teams that need AI-assisted analysis and enterprise controls.

  Visit ApplitoolsFull verdict →
• SmartUI8.5/10 · Free plan

  A broad visual testing suite with AI comparison, useful free coverage, and a costly paid tier.

  Visit SmartUIFull verdict →