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Head-to-head · User Onboarding Software

Appcues vs Clew

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Appcues #3 in User Onboarding Software 8.0/10 Pricing on request ✓ 1 of 4 features Visit Appcues
Clew #7 in User Onboarding Software 7.2/10 Free plan · paid from $14.99/mo · 14-day trial Free plan✓ 4 of 4 features Visit Clew

Appcues leads on 0 checks, Clew on 4, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppcues · 8.0/10
  • Free planonly Clew
  • Most featuresClew · 4 of 4

Appcues scores higher on our rubric for user onboarding software: 8.0 against 7.2 out of 10; our editors rank them #3 and #7.

Clew offers free plan; Appcues doesn't. Clew offers in-app tours; Appcues doesn't publish it. Clew offers onboarding checklists; Appcues doesn't publish it. Clew offers contextual guides; Appcues doesn't publish it.

Appcues is the better fit for mature teams needing broad onboarding coverage. Clew is the better fit for small teams wanting very low-cost onboarding.

  • Appcues fits best

    Mature teams needing broad onboarding coverage

  • Clew fits best

    Small teams wanting very low-cost onboarding

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Appcues 8.0/10 Visit ↗ Clew 7.2/10 Visit ↗
At a glance
Editor score 8.0 7.2
Ranking #3 in User Onboarding Software #7 in User Onboarding Software
Best for Mature teams needing broad onboarding coverage Small teams wanting very low-cost onboarding
Pricing model Paid Free plan + paid
Starting price Not published $14.99/mo
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Self-hosted
Platforms Web, iOS, Android, Chrome extension Web
Support Email, Docs Email, Docs
Compliance SSO/SAML GDPR
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Appcues 1/4 · Clew 4/4
In-app tours Not published ✓ (best)
Onboarding checklists Not published ✓ (best)
Contextual guides Not published ✓ (best)
No-code builder ✓ ✓
Specs
Platform support Not published Web
Free plan limit Not published 3 users
Our review
Pros
  • Supports web, iOS, Android, Chrome extensions, and API workflows
  • Combines tours, checklists, surveys, targeting, analytics, and AI
  • Connects with 15 tools including Salesforce, HubSpot, and Amplitude
  • Free plan includes tours, tooltips, funnel alerts and broken-step alerts
  • Visual editor supports tours, modals, checklists and live-site guidance
  • Self-hosted option keeps data within your own perimeter
Cons
  • Pricing is sales-led across all plans
  • No free plan is available
  • Broad feature coverage may exceed the needs of simple onboarding programs
  • Web-only delivery limits use outside browser-based applications
  • No integrations are listed for connecting other tools
  • Paid plans add segmentation, while some Business features are coming soon
Our verdict

Appcues is a customer engagement platform for product, marketing, and growth teams. It helps organizations create in-product experiences including multi-step flows, product tours, walkthroughs, persistent checklists, banners, surveys, and…

Read the review →

Clew is a user onboarding tool for SaaS products and other web applications. Product teams can create tours, tooltips, modals, welcomes and onboarding checklists through a visual editor after installing one script tag. It supports React,…

Read the review →
  1. AppcuesUser Onboarding Software 8.0Pricing on request
  2. ClewUser Onboarding Software 7.2Free plan · paid from $14.99/mo · 14-day trial

Strengths and trade-offs

  • Appcues — where it wins

    • Supports web, iOS, Android, Chrome extensions, and API workflows
    • Combines tours, checklists, surveys, targeting, analytics, and AI
    • Connects with 15 tools including Salesforce, HubSpot, and Amplitude

    Where it doesn't

    • Pricing is sales-led across all plans
    • No free plan is available
    • Broad feature coverage may exceed the needs of simple onboarding programs
  • Clew — where it wins

    • Free plan includes tours, tooltips, funnel alerts and broken-step alerts
    • Visual editor supports tours, modals, checklists and live-site guidance
    • Self-hosted option keeps data within your own perimeter

    Where it doesn't

    • Web-only delivery limits use outside browser-based applications
    • No integrations are listed for connecting other tools
    • Paid plans add segmentation, while some Business features are coming soon
  • Appcues8.0/10 · Pricing on request

    A mature onboarding suite for teams that need web, mobile, targeting, and measurement.

    Visit AppcuesFull verdict →
  • Clew7.2/10 · Free plan · paid from $14.99/mo · 14-day trial

    A low-cost web onboarding tool with strong guidance features and a narrow ecosystem.

    Visit ClewFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update