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Head-to-head · Marketing Resource Management Software

Annum vs Uptempo

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Annum #6 in Marketing Resource Management Software 7.3/10 Paid ✓ 0 of 5 features Visit Annum
Uptempo #7 in Marketing Resource Management Software 7.2/10 Pricing on request ✓ 0 of 5 features Visit Uptempo

Annum leads on 0 checks, Uptempo on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAnnum · 7.3/10

Annum scores higher on our rubric for marketing resource management software: 7.3 against 7.2 out of 10; our editors rank them #6 and #7.

Annum is the better fit for teams coordinating campaigns, calendars, and budgets. Uptempo is the better fit for enterprise teams tracking marketing spend and ROI.

  • Annum fits best

    Teams coordinating campaigns, calendars, and budgets

  • Uptempo fits best

    Enterprise teams tracking marketing spend and ROI

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Side by side

Feature Annum 7.3/10 Visit ↗ Uptempo 7.2/10 Visit ↗
At a glance
Editor score 7.3 7.2
Ranking #6 in Marketing Resource Management Software #7 in Marketing Resource Management Software
Best for Teams coordinating campaigns, calendars, and budgets Enterprise teams tracking marketing spend and ROI
Pricing model Paid Paid
Starting price $99/mo Pricing on request
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Phone
Integrations 10,000+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Enterprise
Features Annum 0/5 · Uptempo 0/5
Budget planning Not checked yet Not checked yet
Resource planning Not checked yet Not checked yet
Approval workflows Not checked yet Not checked yet
Marketing asset management Not checked yet Not checked yet
Campaign planning Not checked yet Not checked yet
Specs
Integrations Not checked yet Not checked yet
Our review
Pros
  • Plans channels and tactics in a unified calendar with multiple views
  • Tracks estimated and actual budgets at the tactic level
  • Syncs bidirectionally with project-management applications
  • Tracks budgets, forecasts, purchase orders and actual spend
  • Links marketing investments to CRM campaign and opportunity data
  • Compares planned and actual pipeline, revenue and KPI results
Cons
  • Starter is paid, with annual billing at $99 per month
  • Email is the listed support channel for Starter
  • Workflow and asset-management features are more limited
  • No free plan; prospective customers must request a demo
  • Focuses on planning and measurement, not broad asset workflows
  • Automatic analytics refresh can take up to 24 hours
Our verdict

Annum brings campaign, channel, content, and tactic planning into a shared marketing calendar. It is aimed at teams that need to coordinate multichannel activity and budgets, from smaller groups through enterprise business units. Calendar…

Read the review →

Uptempo is an enterprise marketing operations platform for large, complex marketing organizations that need to connect plans and budgets with marketing investment and performance. Teams can arrange activities in hierarchies, track planned…

Read the review →
  1. AnnumMarketing Resource Management Software 7.3Paid
  2. UptempoMarketing Resource Management Software 7.2Pricing on request

Strengths and trade-offs

  • Annum — where it wins

    • Plans channels and tactics in a unified calendar with multiple views
    • Tracks estimated and actual budgets at the tactic level
    • Syncs bidirectionally with project-management applications

    Where it doesn't

    • Starter is paid, with annual billing at $99 per month
    • Email is the listed support channel for Starter
    • Workflow and asset-management features are more limited
  • Uptempo — where it wins

    • Tracks budgets, forecasts, purchase orders and actual spend
    • Links marketing investments to CRM campaign and opportunity data
    • Compares planned and actual pipeline, revenue and KPI results

    Where it doesn't

    • No free plan; prospective customers must request a demo
    • Focuses on planning and measurement, not broad asset workflows
    • Automatic analytics refresh can take up to 24 hours
  • Annum7.3/10 · Paid

    Annum combines shared campaign calendars with tactic-level budget tracking and project-tool sync.

    Visit AnnumFull verdict →
  • Uptempo7.2/10 · Pricing on request

    A marketing operations platform for connecting budgets and activity to pipeline, revenue and KPIs.

    Visit UptempoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update