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Head-to-head · Identity Theft Protection Services

Allstate Identity Protection vs Norton LifeLock

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Allstate Identity Protection #2 in Identity Theft Protection Services 9.2/10 30-day trial Free trial✓ 5 of 6 features Visit Allstate
Norton LifeLock #5 in Identity Theft Protection Services 8.7/10 30-day trial Free trial✓ 6 of 6 features Try Norton LifeLock

Allstate Identity Protection leads on 0 checks, Norton LifeLock on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAllstate Identity Protection · 9.2/10
  • Free trialboth
  • Most featuresNorton LifeLock · 6 of 6

Allstate Identity Protection scores higher on our rubric for identity theft protection services: 9.2 against 8.7 out of 10; our editors rank them #2 and #5.

Allstate Identity Protection is the better fit for broad protection at the lowest entry price. Norton LifeLock is the better fit for established all-around identity protection.

  • Allstate Identity Protection fits best

    Broad protection at the lowest entry price

  • Norton LifeLock fits best

    Established all-around identity protection

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Allstate Identity Protection 9.2/10 Visit ↗ Norton LifeLock 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in Identity Theft Protection Services #5 in Identity Theft Protection Services
Best for Broad protection at the lowest entry price Established all-around identity protection
Pricing model Paid Paid
Starting price $3/mo $124.99/yr
Free plan — —
Free trial 30 days 30 days
Free trial length 30 days · card required 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS Web, iOS, Android
Support Email, Phone, Docs · 24/7 Phone, Docs · 24/7
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business
Features Allstate Identity Protection 5/6 · Norton LifeLock 6/6
Dark-web monitoring ✓ ✓
Bank account monitoring ✓ ✓
SSN monitoring Not checked yet ✓ (best)
Account takeover monitoring ✓ ✓
Identity restoration ✓ ✓
Identity-theft insurance ✓ ✓
Our review
Pros
  • Starts at $3 per month with a 30-day trial
  • Monitors dark web, credit, financial accounts, and social media
  • Includes restoration support and reimbursement features
  • Monitors dark-web, SSN, credit, financial, and identity signals
  • Includes identity restoration specialists and reimbursement coverage
  • Adds broker removal, scam support, and home-title monitoring on eligible plans
Cons
  • Full credit and cybersecurity features require higher tiers
  • Credit monitoring is limited to one bureau on several plans
  • Available platforms are web and iOS
  • No free plan is available
  • Key protections vary substantially by plan
  • Higher tiers cost more for broader account and scam monitoring
Our verdict

Allstate Identity Protection monitors personal, financial, credit, and online-account activity for potential identity threats. It is designed for individuals and families who want alerts, identity restoration, reimbursement support, and…

Read the review →

Norton LifeLock is a paid identity theft protection service for individuals, couples, and families. It monitors personal information, Social Security numbers, credit activity, bank accounts, investment accounts, 401(k) accounts, and…

Read the review →
  1. Allstate Identity ProtectionIdentity Theft Protection Services 9.230-day trial
  2. Norton LifeLockIdentity Theft Protection Services 8.730-day trial

Strengths and trade-offs

  • Allstate Identity Protection — where it wins

    • Starts at $3 per month with a 30-day trial
    • Monitors dark web, credit, financial accounts, and social media
    • Includes restoration support and reimbursement features

    Where it doesn't

    • Full credit and cybersecurity features require higher tiers
    • Credit monitoring is limited to one bureau on several plans
    • Available platforms are web and iOS

  • Norton LifeLock — where it wins

    • Monitors dark-web, SSN, credit, financial, and identity signals
    • Includes identity restoration specialists and reimbursement coverage
    • Adds broker removal, scam support, and home-title monitoring on eligible plans

    Where it doesn't

    • No free plan is available
    • Key protections vary substantially by plan
    • Higher tiers cost more for broader account and scam monitoring
  • Allstate Identity Protection9.2/10 · 30-day trial

    Broad identity protection with a $3 monthly entry plan and multiple coverage tiers.

    Visit AllstateFull verdict →
  • Norton LifeLock8.7/10 · 30-day trial

    A broad identity protection service with monitoring, alerts, restoration, and coverage.

    Try Norton LifeLockFull verdict →

More comparisons

All identity theft protection services comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update