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Head-to-head · AI SEO Software

Ahrefs vs SpyFu

  • Updated Nov 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Ahrefs #2 in AI SEO Software 9.2/10 Free plan Free plan✓ 0 of 1 features Visit Ahrefs
SpyFu #7 in AI SEO Software 8.1/10 Free plan Free plan✓ 0 of 1 features Visit SpyFu

Ahrefs leads on 0 checks, SpyFu on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAhrefs · 9.2/10
  • Free planboth

Ahrefs scores higher on our rubric for ai seo software: 9.2 against 8.1 out of 10; our editors rank them #2 and #7.

Ahrefs is the better fit for all-in-one SEO teams and agencies. SpyFu is the better fit for competitive SEO and PPC research.

  • Ahrefs fits best

    All-in-one SEO teams and agencies

  • SpyFu fits best

    Competitive SEO and PPC research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Ahrefs 9.2/10 Visit ↗ SpyFu 8.1/10 Visit ↗
At a glance
Editor score 9.2 8.1
Ranking #2 in AI SEO Software #7 in AI SEO Software
Best for All-in-one SEO teams and agencies Competitive SEO and PPC research
Pricing model Free plan + paid Free plan + paid
Starting price $29/mo $29/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat, Docs · 24/7 Live chat, Email, Phone, Docs
Integrations 3 integrations 2 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Ahrefs 0/1 · SpyFu 0/1
SEO content briefs Not checked yet Not checked yet
Specs
Keyword research Not checked yet Not checked yet
Content optimization Not checked yet Not checked yet
Rank tracking Not checked yet Not checked yet
Technical SEO audits Not checked yet Not checked yet
Competitor analysis Not checked yet Not checked yet
Publishing workflows Not checked yet Not checked yet
Our review
Pros
  • Covers keywords, competitors, audits, rankings, backlinks, content, and reporting
  • Free plan plus a $29 monthly Starter tier
  • API access, integrations, and enterprise security options
  • Combines organic keyword, paid search, backlink, and competitor research
  • Includes 5,000 weekly tracked keyword rankings on Basic
  • Offers site audits, reporting, integrations, and API access
Cons
  • The free plan offers limited Site Explorer and Site Audit access
  • Starter includes only 50 Rank Tracker keywords
  • Enterprise requires an annual commitment
  • The free version has restricted results
  • Basic includes only one live site tracking project
  • Team / Agency pricing starts at $187 per month with annual billing
Our verdict

Ahrefs is an SEO and marketing platform for marketers, agencies, SEO professionals, businesses, and content teams. Its tools cover keyword research, competitor analysis, backlink analysis, technical site auditing, rank tracking, content…

Read the review →

SpyFu is a web-based SEO and PPC competitive-intelligence platform for marketers, agencies, and businesses. Its core use is researching competitors’ organic and paid keywords, advertising history, rankings, backlinks, and keyword…

Read the review →
  1. AhrefsAI SEO Software 9.2Free plan
  2. SpyFuAI SEO Software 8.1Free plan

Strengths and trade-offs

  • Ahrefs — where it wins

    • Covers keywords, competitors, audits, rankings, backlinks, content, and reporting
    • Free plan plus a $29 monthly Starter tier
    • API access, integrations, and enterprise security options

    Where it doesn't

    • The free plan offers limited Site Explorer and Site Audit access
    • Starter includes only 50 Rank Tracker keywords
    • Enterprise requires an annual commitment
  • SpyFu — where it wins

    • Combines organic keyword, paid search, backlink, and competitor research
    • Includes 5,000 weekly tracked keyword rankings on Basic
    • Offers site audits, reporting, integrations, and API access

    Where it doesn't

    • The free version has restricted results
    • Basic includes only one live site tracking project
    • Team / Agency pricing starts at $187 per month with annual billing

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update