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Head-to-head · A/B Testing Tools

AB Tasty vs Experimently

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score AB Tasty #7 in A/B Testing Tools 8.6/10 Pricing on request ✓ 5 of 5 features Visit AB Tasty
Experimently #17 in A/B Testing Tools 7.6/10 Free plan Free plan✓ 5 of 5 features Visit Experimently

AB Tasty leads on 0 checks, Experimently on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAB Tasty · 8.6/10
  • Free planonly Experimently

AB Tasty scores higher on our rubric for a/b testing tools: 8.6 against 7.6 out of 10; our editors rank them #7 and #17.

AB Tasty is the better fit for large teams needing visual and full-stack testing. Experimently is the better fit for teams wanting a free full-stack platform.

  • AB Tasty fits best

    Large teams needing visual and full-stack testing

  • Experimently fits best

    Teams wanting a free full-stack platform

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AB Tasty 8.6/10 Visit ↗ Experimently 7.6/10 Visit ↗
At a glance
Editor score 8.6 7.6
Ranking #7 in A/B Testing Tools #17 in A/B Testing Tools
Best for Large teams needing visual and full-stack testing Teams wanting a free full-stack platform
Pricing model Paid Free
Starting price Pricing on request Free
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud, Mobile Self-hosted
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Docs · 24/7 Email, Docs
Compliance ISO 27001, GDPR, PCI DSS, SOC 2 SOC 2, ISO 27001, SSO/SAML
Integrations 12 integrations 14 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AB Tasty 5/5 · Experimently 5/5
Visual editor ✓ ✓
Server-side testing ✓ ✓
Mobile SDK ✓ ✓
Audience targeting ✓ ✓
Feature flags ✓ ✓
Specs
Test types A/B, multivariate, split URL, multi-page, cross-domain, device-specific A/B testing, multivariate testing, sequential testing, CUPED, multi-armed bandits, Bayesian testing, split URL testing, LLM/model evaluation
Supported platforms Web_and_mobile Web_and_mobile
Our review
Pros
  • Supports A/B, multivariate, multi-page, split, and A/A testing
  • Combines visual editing, server-side testing, flags, and rollouts
  • Works across web, iOS, Android, and API implementations
  • Unlimited A/B experiments in the Free Preview
  • Advanced methods including Bayesian, CUPED, sequential, and bandit testing
  • Web, mobile, API, warehouse, and self-hosted platform support
Cons
  • Pricing requires a custom proposal rather than fixed public plans
  • No free plan or free version is available
  • Its broad feature set may exceed the needs of simple web testing
  • Self-hosting requires deployment on the customer's AWS account
  • No separate paid tiers are presented
  • Compliance messaging differs between official product pages
Our verdict

AB Tasty is an experimentation and experience-optimization platform for teams testing digital journeys across websites, mobile applications, and connected products. It supports A/B, A/B/n, split, multivariate, multi-page, and A/A testing,…

Read the review →

Experimently is a self-hosted experimentation platform for product and engineering teams running tests across web, mobile, server, and data environments. Its Free Preview includes unlimited A/B experiments, feature flags with staged…

Read the review →
  1. AB TastyA/B Testing Tools 8.6Pricing on request
  2. ExperimentlyA/B Testing Tools 7.6Free plan

Strengths and trade-offs

  • AB Tasty — where it wins

    • Supports A/B, multivariate, multi-page, split, and A/A testing
    • Combines visual editing, server-side testing, flags, and rollouts
    • Works across web, iOS, Android, and API implementations

    Where it doesn't

    • Pricing requires a custom proposal rather than fixed public plans
    • No free plan or free version is available
    • Its broad feature set may exceed the needs of simple web testing

  • Experimently — where it wins

    • Unlimited A/B experiments in the Free Preview
    • Advanced methods including Bayesian, CUPED, sequential, and bandit testing
    • Web, mobile, API, warehouse, and self-hosted platform support

    Where it doesn't

    • Self-hosting requires deployment on the customer's AWS account
    • No separate paid tiers are presented
    • Compliance messaging differs between official product pages
  • AB Tasty8.6/10 · Pricing on request

    A broad experimentation platform for large teams testing across web, mobile, and connected products.

    Visit AB TastyFull verdict →
  • Experimently7.6/10 · Free plan

    A broad free preview for teams that need experimentation across web, mobile, and server systems.

    Visit ExperimentlyFull verdict →

More comparisons

All A/B testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update