Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Landing Page Builders

Unbounce vs Leadpages

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Unbounce #1 in Landing Page Builders 9.3/10 14-day trial Free trial✓ 0 of 4 features Visit Unbounce
Leadpages #6 in Landing Page Builders 8.4/10 7-day trial Free trial✓ 0 of 4 features Visit Leadpages

Unbounce leads on 1 check, Leadpages on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUnbounce · 9.3/10
  • Lowest starting priceUnbounce · $22/mo
  • Free trialboth

Unbounce scores higher on our rubric for landing page builders: 9.3 against 8.4 out of 10; our editors rank them #1 and #6.

Unbounce is cheaper to start at $22/mo against $79/mo.

Unbounce is the better fit for conversion-focused marketing teams. Leadpages is the better fit for established marketers needing optimization.

  • Unbounce fits best

    Conversion-focused marketing teams

  • Leadpages fits best

    Established marketers needing optimization

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Unbounce 9.3/10 Visit ↗ Leadpages 8.4/10 Visit ↗
At a glance
Editor score 9.3 8.4
Ranking #1 in Landing Page Builders #6 in Landing Page Builders
Best for Conversion-focused marketing teams Established marketers needing optimization
Pricing model Paid Paid
Starting price $22/mo (best) $79/mo
Free plan — —
Free trial 14 days 7 days
Free trial length 14 days · no card needed 7 days · card required
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Docs Email, Tickets, Docs
Compliance SOC 2, GDPR, PCI DSS, SSO/SAML, 2FA GDPR
Integrations 1,000+ integrations 50+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Unbounce 0/4 · Leadpages 0/4
Custom domain Not checked yet Not checked yet
Popups & sticky bars Not checked yet Not checked yet
Built-in email marketing Not checked yet Not checked yet
WordPress plugin Not checked yet Not checked yet
Specs
A/B testing Not checked yet Not checked yet
Pages on entry plan Not checked yet Not checked yet
Our review
Pros
  • No-code pages, popups, sticky bars, and lead-generation forms
  • A/B testing with traffic allocation, confidence intervals, and reporting
  • Smart Traffic, dynamic text replacement, and 1,000+ integrations
  • Grow includes unlimited pages, unlimited traffic, and manual A/B testing.
  • Optimize adds Smart Traffic, heatmaps, and auto-personalization.
  • Connects to CRMs, email tools, ad platforms, and webhooks.
Cons
  • No perpetual free plan; the trial lasts 14 days
  • Starter allows five pages, 500 monthly visitors, one user, and one domain
  • Advanced experimentation and optimization require higher-priced plans
  • No free plan; the 7-day trial requires a card.
  • Smart Traffic and heatmaps start with the $199/month Optimize plan.
  • Full auto-optimization and team workspaces require the $399/month Scale plan.
Our verdict

Unbounce is a cloud-based landing page and conversion optimization platform for marketers, sales teams, small businesses, SaaS companies, ecommerce teams, and agencies. Its visual editor creates responsive desktop and mobile pages, while…

Read the review →

Leadpages brings landing page creation and conversion optimization into one cloud-based platform. Its AI-assisted creation and drag-and-drop editor are aimed at marketers, small businesses, agencies, and growth teams that want to create,…

Read the review →
  1. UnbounceLanding Page Builders 9.314-day trial
  2. LeadpagesLanding Page Builders 8.47-day trial

Strengths and trade-offs

  • Unbounce — where it wins

    • No-code pages, popups, sticky bars, and lead-generation forms
    • A/B testing with traffic allocation, confidence intervals, and reporting
    • Smart Traffic, dynamic text replacement, and 1,000+ integrations

    Where it doesn't

    • No perpetual free plan; the trial lasts 14 days
    • Starter allows five pages, 500 monthly visitors, one user, and one domain
    • Advanced experimentation and optimization require higher-priced plans

  • Leadpages — where it wins

    • Grow includes unlimited pages, unlimited traffic, and manual A/B testing.
    • Optimize adds Smart Traffic, heatmaps, and auto-personalization.
    • Connects to CRMs, email tools, ad platforms, and webhooks.

    Where it doesn't

    • No free plan; the 7-day trial requires a card.
    • Smart Traffic and heatmaps start with the $199/month Optimize plan.
    • Full auto-optimization and team workspaces require the $399/month Scale plan.

More comparisons

All landing page builders comparisons → · Full ranking →

Guides on landing page builders

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update