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Head-to-head · Landing Page Builders

Unbounce vs ClickFunnels

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Unbounce #1 in Landing Page Builders 9.3/10 From $22/mo (annual) · 14-day trial Free trial✓ 0 of 4 features Visit Unbounce
ClickFunnels #8 in Landing Page Builders 8.2/10 From $97/mo · 14-day trial Free trial✓ 1 of 4 features Visit ClickFunnels

Unbounce leads on 1 check, ClickFunnels on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUnbounce · 9.3/10
  • Lowest starting priceUnbounce · $22/mo
  • Free trialboth
  • Most featuresClickFunnels · 1 of 4

Unbounce scores higher on our rubric for landing page builders: 9.3 against 8.2 out of 10; our editors rank them #1 and #8.

Unbounce is cheaper to start at $22/mo against $97/mo.

Unbounce is the better fit for conversion-focused marketing teams. ClickFunnels is the better fit for all-in-one sales funnel campaigns.

  • Unbounce fits best

    Conversion-focused marketing teams

  • ClickFunnels fits best

    All-in-one sales funnel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Unbounce 9.3/10 Visit ↗ ClickFunnels 8.2/10 Visit ↗
At a glance
Editor score 9.3 8.2
Ranking #1 in Landing Page Builders #8 in Landing Page Builders
Best for Conversion-focused marketing teams All-in-one sales funnel campaigns
Pricing model Paid Paid
Starting price $22/mo (best) $97/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 1,000+ integrations 3 integrations
Features Unbounce 0/4 · ClickFunnels 1/4
Custom domain Not checked yet ✓ (best)
Popups & sticky bars Not checked yet Not checked yet
Built-in email marketing Not checked yet Not checked yet
WordPress plugin Not checked yet Not checked yet
Specs
A/B testing Not checked yet Not checked yet
Pages on entry plan Not checked yet Not checked yet
Our review
Pros
  • No-code pages, popups, sticky bars, and lead-generation forms
  • A/B testing with traffic allocation, confidence intervals, and reporting
  • Smart Traffic, dynamic text replacement, and 1,000+ integrations
  • Combines funnel pages, checkout, upsells, email workflows, and testing
  • Supports stores, courses, memberships, and communities
  • Offers custom domains, analytics, API access, and webhooks
Cons
  • No perpetual free plan; the trial lasts 14 days
  • Starter allows five pages, 500 monthly visitors, one user, and one domain
  • Advanced experimentation and optimization require higher-priced plans
  • Starts at $97 per month and has no free plan
  • Advanced contact, workspace, and email limits require higher tiers
  • Dominate uses $5,997 annual billing
Our verdict

Unbounce is a cloud-based landing page and conversion optimization platform for marketers, sales teams, small businesses, SaaS companies, ecommerce teams, and agencies. Its visual editor creates responsive desktop and mobile pages, while…

Read the review →

ClickFunnels is a web-based sales funnel platform for creators, entrepreneurs, and businesses running online offers. Its toolkit covers sales funnels, drag-and-drop landing pages, checkout and payment forms, one-click upsells, order-form…

Read the review →
  1. UnbounceLanding Page Builders 9.3From $22/mo (annual) · 14-day trial
  2. ClickFunnelsLanding Page Builders 8.2From $97/mo · 14-day trial

Strengths and trade-offs

  • Unbounce — where it wins

    • No-code pages, popups, sticky bars, and lead-generation forms
    • A/B testing with traffic allocation, confidence intervals, and reporting
    • Smart Traffic, dynamic text replacement, and 1,000+ integrations

    Where it doesn't

    • No perpetual free plan; the trial lasts 14 days
    • Starter allows five pages, 500 monthly visitors, one user, and one domain
    • Advanced experimentation and optimization require higher-priced plans
  • ClickFunnels — where it wins

    • Combines funnel pages, checkout, upsells, email workflows, and testing
    • Supports stores, courses, memberships, and communities
    • Offers custom domains, analytics, API access, and webhooks

    Where it doesn't

    • Starts at $97 per month and has no free plan
    • Advanced contact, workspace, and email limits require higher tiers
    • Dominate uses $5,997 annual billing
  • Unbounce9.3/10 · From $22/mo (annual) · 14-day trial

    A focused landing-page builder with testing, personalization, and marketing integrations.

    Visit UnbounceFull verdict →
  • ClickFunnels8.2/10 · From $97/mo · 14-day trial

    An all-in-one funnel platform for pages, checkout, upsells, email automation, and testing.

    Visit ClickFunnelsFull verdict →

More comparisons

Guides on landing page builders

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update