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Adobe published revised Terms of Use on June 18, 2024, after customers objected to broad language about its access to and review of their content. Adobe said customers keep ownership of their work and that it would not use customer content to train generative-AI models, except when content is submitted to Adobe Stock as described in its current FAQ. Its current policies also distinguish AI training from product-improvement analysis, which can involve different content, settings, and exceptions.
Why Adobe’s terms triggered a backlash
In June 2024, Adobe prompted Creative Cloud and Document Cloud customers to accept revised Terms of Use. Users focused on language describing Adobe’s license to access content and its ability to review it through automated or manual processes. Many worried that Adobe was claiming ownership of their work, using it to train generative AI, or inspecting confidential projects.
Adobe said the wording was meant to describe service operations, product improvement, and moderation—not a claim to customers’ work or a plan to train generative-AI models on it. The company acknowledged, however, that the binding terms had not made its commitments clear. The dispute was amplified by the acceptance prompt and contemporaneous reports about cancellation fees for some annual plans; those reports should not be treated as a universal statement of Adobe’s current cancellation rules.
What Adobe changed in June 2024
On June 10, Adobe said it would clarify the terms by June 18. Its promised changes addressed customer ownership, a binding commitment not to train generative-AI models on customer content, optional participation in product-improvement analysis, narrower license language, and clearer examples. Adobe published revised terms on June 18, 2024.
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In its June 10 post, Adobe stated: “Your content is yours and will never be used to train any generative AI tool.” That is Adobe’s statement of policy, not independent verification of every company practice. The current terms likewise say: “Our products are meant to support creativity and productivity, not to create AI training datasets.”
Does Adobe use customer files to train AI?
Adobe’s current General Terms of Use prohibit using its services and materials derived from them to create, train, test, or improve AI systems, except where the terms expressly permit it. The terms are not a complete description of every way content may be processed: separate service and program terms can govern particular uses.
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Adobe’s content-analysis FAQ says it does not analyze content to train generative-AI models unless a user submits content to Adobe Stock. Adobe also says its Firefly models were trained on licensed content, including Adobe Stock, and public-domain content whose copyright has expired. These are Adobe’s descriptions of its practices.
AI training and product-improvement analysis are different
Adobe’s FAQ treats generative-AI training separately from analysis used to improve products. Turning off product-improvement analysis does not itself establish that all content processing stops. Cloud features and other services may still require processing to operate, respond to requests, or meet legal obligations.
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- Locally stored content: Adobe says it does not analyze locally stored content for product improvement.
- Content processed or stored on Adobe servers: Adobe says some of this content may be analyzed for product improvement, subject to opt-out and consent rights.
- Voluntary submissions: Turning off the setting does not prevent analysis in certain voluntary programs, such as beta, feedback, or improvement programs.
How to turn off product-improvement content analysis
For a personal account, Adobe says the setting can be turned off in account preferences. The exact page labels may change; use the Content analysis FAQ for Adobe’s current navigation and details.
- Sign in to the Adobe account you use for Creative Cloud or Document Cloud.
- Open account preferences and find the content-analysis or product-improvement control described in Adobe’s FAQ.
- Turn off content analysis for product improvement and save the preference if prompted.
Adobe says business profiles are automatically opted out. The setting does not cover every voluntary program, and it should not be read as disabling processing required to deliver cloud services.
When can a person review content?
Adobe’s FAQ says human review may occur in limited circumstances: content made public, content submitted for human review, certain prerelease or improvement programs, and some content that automated processing can reduce to structural elements or object masks. Adobe says reviewers handling non-public content are subject to confidentiality requirements and privacy training.
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- Ownership: Adobe says customers retain ownership of their content; the terms grant licenses needed to provide services rather than transfer ownership.
- Ordinary customer content and AI training: Adobe says it does not use customer content to train generative-AI models unless a user submits content to Adobe Stock, as described in its FAQ.
- Cloud processing and product improvement: Server-processed content may be analyzed for product improvement under the conditions Adobe describes. Personal-account users can opt out through account preferences, while business profiles are automatically opted out.
- Programs and public sharing: Public content, content sent for review, and voluntary beta or improvement submissions can be treated differently from private files used in ordinary service workflows.
Adobe’s terms and help pages explain the company’s stated rules; they do not independently prove how every system operates. Because both legal language and account controls can change, consult Adobe’s current General Terms of Use and Content analysis FAQ before relying on a particular setting or policy interpretation.
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