Wishlist a specific upcoming game to keep it on your personal list and receive eligible release or discount notifications. Follow the game to see its announcements in your Steam community activity feed. You can do both; follow the developer or publisher as well if you want updates about that creator’s other announcements and releases.
What does Wishlisting do on Steam?
Wishlisting saves an individual game to your personal Steam Wishlist. Valve describes notifications for eligible discounts and releases, including when a game leaves Early Access. Its 2016 announcement said Steam would email users when a wishlisted game released or transitioned out of Early Access; treat that as a description of the feature at that time, not a guarantee that every user will receive every alert today. Valve’s 2016 notification announcement gives that historical detail.
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Steam’s current notification overview describes email and mobile app alerts for certain sale promotions. The available notifications and delivery channels depend on your account preferences, which you can review on Steam’s notification settings page.
What does Following a game do?
Following a game is for its news, rather than saving it to your Wishlist. Valve describes the result directly: “Following a game means you will see announcements from that game in your community activity feed.” See the Steam Discovery Update for Valve’s feature description.
#1 Best Overall
- Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
- When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
- This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
- Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
- This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
Should you follow the developer or publisher too?
Following a game tracks that game’s announcements. Following its developer or publisher tracks announcements and new releases from that creator. Valve has described followed creators’ newly released games appearing at the top of the Steam homepage, with email notification available subject to opt-out. These are discovery features, not a promise that a particular game will receive a specific placement. Valve’s creator-homepage announcement explains the feature.
Which option should you choose?
| Steam action | What you track | What it is for |
|---|---|---|
| Wishlist | One game | Keep the title on your personal list and receive eligible release or discount notifications, subject to current notification settings. |
| Follow a game | One game | See that game’s announcements in the community activity feed. |
| Follow a developer or publisher | A creator | Keep up with that creator’s announcements and new releases; Steam may surface those releases in discovery areas. |
Choose based on the update you want: use Wishlist for a personal list and eligible deal or release alerts; Follow the game for its announcements; follow the creator for a broader stream of its news and releases. The Steam product page offers Wishlist and Follow as separate actions, so you can use both when you want both kinds of updates.
Rank #2
- Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
- When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
- This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
- Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
- This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
Will either action guarantee that you see an upcoming game?
No specific placement or visibility outcome for an individual title is guaranteed by the cited feature descriptions. Steam describes discovery experiences that use wishlisted games and followed creators’ releases, including its Upcoming Releases area, but those descriptions do not establish that a particular game will appear in a fixed position. Valve’s Upcoming Games Q&A discusses that discovery feature in its historical context.
Quick Recap
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- Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
- When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
- This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
- Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
- This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
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- Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
- When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
- This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
- Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
- This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

