Use Google Search Console’s Search results Performance report to track how often your site appears in Google Search and how often people click through. Turn on Clicks and Impressions, choose a date range and search type, then use the chart for property-wide trends and the table for query, page, country, device, or search-appearance detail.
Open the Search results Performance report
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Sign in to Google Search Console and select the property that covers the site you want to measure. The property must be verified to access its data.
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Open Performance and select Search results. The report initially shows the past three months.
This is Google’s first-party report for answering the broader question, “How are you performing on Google?” It reports activity from Google Search, not traffic from every search engine or analytics platform.
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Set up the report for clicks and impressions
Choose the metrics
Above the chart, enable Total clicks and Total impressions. Add Average CTR when you want to see the share of impressions that led to clicks, or Average position when investigating ranking trends. These metrics can be selected independently; avoid adding metrics that do not help answer the question you are investigating.
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Clicks: the number of clicks from Google Search results to your site.
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Impressions: the number of times your site appeared in Google Search results.
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CTR: clicks divided by impressions.
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Average position: the average position of your site’s topmost result, interpreted according to the report’s aggregation level.
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Choose the date range and search type
Use the date filter to select the period you want to analyze, and choose the search type relevant to the content: Web, Image, Video, or News. For a trend chart, use hourly, daily, weekly, or monthly granularity where available. Hourly points appear in the 24-hour view and are preliminary; weekly or monthly views can make day-to-day fluctuations easier to look past.
Normal date reporting uses Pacific Time, and weeks run Sunday through Saturday. The 24-hour view instead uses your browser’s local time. Keep that difference in mind when comparing a 24-hour view with a longer date range.
Choose a table dimension to investigate the results
Below the chart, select a table tab to break down performance in a way that fits the question. Apply filters or comparisons to narrow the report—for example, to a query, page, country, device, or period. Google documents how to filter and compare Performance report data.
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Queries: inspect search terms associated with your site’s visibility and clicks. This is not a complete list of every search users made.
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Pages: see performance credited to page URLs. Google generally credits data to the canonical URL, which may differ from a duplicate URL that appeared or was clicked.
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Countries and Devices: segment results by audience geography or device category.
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Search appearance: investigate performance by eligible result format.
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Dates: inspect individual dates or compare periods.
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Understand why chart and table totals may differ
The chart is aggregated by property, while the Pages and Search appearance tables are aggregated by page. If several URLs from your property appear for the same query, property aggregation counts one impression for the property and uses its topmost result position. Page aggregation can count each unique result URL separately. That difference can also affect CTR and average-position figures, so identify whether a number comes from the property-level chart or a page-level table when reporting it.
The Queries table is also incomplete by design: Google anonymizes some queries for privacy, and the table displays only its most important rows. Filtering by query or URL can change totals because anonymized queries and rows omitted from the table are not fully represented. Do not treat visible query rows as every search that led to your site.
Account for freshness when reading recent data
Google says the newest Performance report data can be preliminary and may change over the next few hours. The report shows complete days by default; preliminary days can be selected explicitly. For a stable period-over-period comparison, use completed dates rather than interpreting the latest partial data as final.
Google recommends looking at trends in clicks and impressions rather than relying on average position alone. Position is an average, and its interpretation depends on whether the report is grouped by property or page.
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Export report data or use the API
Export the visible report
When you need a file, use the report’s export option to download the chart and table data displayed in the report. The export reflects the report view and its selected configuration; it is not a substitute for a full raw log of every query.
Use the Search Console API for custom workflows
For a recurring or custom extraction, Google documents the Search Analytics API. Google’s documentation states a limit of 50,000 rows per day, per type, per property. The API is free but subject to usage quotas and does not support freeform SQL queries. Check the current API limits before designing a pipeline that depends on a particular volume or schedule.
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