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A 24/7 YouTube stream running at YouTube’s recommended H.264 video bitrate for 720p at 30 fps—4 Mbps—sends about 1,296 decimal GB in a 30-day month. That is a bitrate-based estimate of outgoing data, not a YouTube charge or a universal internet bill. What you pay depends on whether you stream over an existing connection, rent infrastructure, or use a dedicated service, and on each provider’s data allowances and fees.
How much data does a 720p stream use in a month?
YouTube Help recommends 4 Mbps for H.264 video at 240p–720p and 30 fps. Holding that video bitrate constant for 30 days gives:
4 megabits per second ÷ 8 × 2,592,000 seconds = 1,296,000 megabytes = 1,296 decimal GB.
This is a calculation from YouTube’s recommendation, not a published statistic about actual stream usage. It assumes a steady bitrate and a 30-day month. A 31-day month would use more at the same rate; audio, protocol overhead, and bitrate variation can also change the actual transfer. The 4 Mbps figure applies to the video bitrate, not necessarily the total traffic generated by the stream.
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YouTube describes a live stream as the audio-video feed sent to the platform, and its API documentation discusses continuous 24/7 broadcasts. The data estimate above concerns that ongoing feed—not the additional data viewers consume watching it.
Does YouTube charge you for this data?
The 4 Mbps recommendation describes what the encoder sends to YouTube; it does not state a YouTube fee, your ISP’s upload policy, or the price of hosting the encoder. YouTube says it transcodes live streams into multiple output formats for viewers, but that viewer-side conversion does not establish a rate for your internet or hosting bill.
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So a continuous 720p loop does not have one universal monthly cost. The data volume may matter to the service carrying your outgoing stream, while the amount charged depends on that service’s plan and terms.
Which costs should you compare?
Using equipment and internet you already have
Check your internet provider’s terms for whether upload traffic counts toward a monthly allowance, the allowance itself, and any overage or upgrade fees. Policies and prices vary; there is no universal ISP charge that can be inferred from the bitrate calculation.
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Using rented infrastructure or a dedicated streaming service
Compare the monthly plan fee with its included transfer and extra-transfer pricing. Also check whether the encoder runs on your own equipment or remotely, and what continuity or restart support is included. Without a location and specific current plans, those arrangements cannot be responsibly compared by price.
For a useful comparison, put each option on the same axes: fixed monthly fee, included transfer, extra-transfer cost, continuity support, and where the encoder runs. The YouTube guidance supplies the bitrate reference, not prices for ISPs, servers, or streaming services.
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Set up the stream with the right encoder settings
YouTube says to specify resolution, frame rate, and bitrate in the encoder, recommends testing the stream and monitoring stream health, and recommends RTMPS for ingestion. For an H.264 stream at 720p and 30 fps, its listed recommended video bitrate is 4 Mbps. The 1,296 GB estimate assumes that bitrate remains constant for the full 30 days.
Use the settings appropriate to your encoder and stream, then test and monitor the feed rather than treating a recommendation as a guarantee of your actual transfer or connection performance. YouTube’s live encoder guidance is in Choose live encoder settings, bitrates, and resolutions; the API’s explanation of broadcast and stream resources is at Understanding broadcasts and streams.
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