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To loop a prerecorded store promotion on YouTube Live, set the loop in an encoder such as OBS Studio—not in YouTube Studio. Add the video as an OBS Media Source, enable Loop, connect OBS to YouTube Live Control Room with the stream URL and key, then verify the preview and stream health before going live.

What YouTube Studio controls—and what the encoder controls

YouTube Live Control Room creates and manages the broadcast, including its stream URL and stream key. The encoder sends the video feed, and its settings determine whether a prerecorded file repeats. In OBS, that means enabling Loop on a Media Source. YouTube does not provide a loop checkbox for a video file in Studio.

OBS is a software encoder that can play a local video file. YouTube also supports hardware encoders, but the basic file-loop workflow does not require special hardware. OBS lists MP4, TS, MOV, FLV, MKV, AVI, GIF, and WebM as supported Media Source file types. Its Loop option is off by default. A VLC Video source is another option for playlists and has a Loop Playlist setting, but requires VLC to be installed. OBS Media Sources

Set up the YouTube broadcast

  1. In YouTube Studio, select Create > Go Live.
  2. In Live Control Room, open Manage to schedule a broadcast, or use Stream to create or start one immediately. Scheduling is useful if you want an upcoming broadcast listing and viewers to be able to opt into notifications.
  3. Set the title, description, audience, and privacy. Choose Public, Private, or Unlisted deliberately. Use Unlisted for a rehearsal that should not be publicly discoverable.
  4. Review monetization and rights options if they apply. Confirm that your store has permission to use both the promotional video and its soundtrack; having a file does not by itself establish those rights.
  5. Decide whether viewers should be able to pause or rewind by checking the DVR setting. Review Auto-start and Auto-stop as well: these controls determine whether encoder actions start or stop the broadcast.

Labels and available controls can vary as YouTube Studio changes. Check the current Live Control Room before the event. YouTube’s broadcast setup and stream-key guidance is at YouTube Help: Create a YouTube live stream with an encoder.

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Loop the promotion in OBS

  1. Open OBS and create or select a scene for the promotion.
  2. Under Sources, select + and add Media Source.
  3. Choose the local promotion file, then enable Loop in the source properties. Confirm the selected file is the intended version.
  4. Check the canvas framing. If the video does not match the canvas aspect ratio, adjust its transform or canvas settings so important text and product details are not cropped or surrounded by unintended borders.
  5. Play the source and inspect the point where it restarts. Confirm the video appears in the intended scene and its audio is routed to the stream at a suitable level.

For a playlist rather than one repeating file, you can use a VLC Video source and enable Loop Playlist; VLC must be installed. OBS’s source documentation describes the available file source options: OBS Media Sources.

Connect OBS to YouTube and choose encoder settings

  1. In YouTube Live Control Room, copy the stream URL and stream key. Treat the key like a password: anyone with access may be able to send a feed to your broadcast.
  2. In OBS, open Settings > Stream. Select YouTube if using its service preset, or enter the server/stream URL and stream key as OBS requests.
  3. Open Settings > Output and choose a bitrate the internet connection can sustain consistently. Under Settings > Video, set the intended output resolution and frame rate.
  4. For H.264 video, use YouTube’s bitrate table for the actual resolution and frame rate. Its current guidance lists 14 Mbps recommended and 5 Mbps minimum for 1080p30; for 720p30 it lists 8 Mbps recommended and 3 Mbps minimum. These are YouTube ingestion recommendations, not guarantees that a particular connection or computer will remain stable.
  5. Use constant bitrate (CBR), a keyframe interval of two seconds (YouTube says not to exceed four seconds), and RTMPS where supported. For audio, YouTube recommends AAC or MP3. Select output settings that match the production and upload connection rather than choosing a higher resolution or bitrate than they can reliably sustain.

Resolution, frame rate, codec, and bitrate recommendations vary by format. Check the current table before configuring a different production format: YouTube Help: Live encoder settings, bitrates, and resolutions.

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Test, start, and end the stream

  1. Before the public broadcast, run an unlisted test if possible. Check the image, crop, audio, loop restart, and the stream preview in Live Control Room.
  2. For a scheduled broadcast, start the encoder at least 15 minutes before the event, as YouTube recommends. Wait for the preview and inspect stream health before clicking Go live. Do not start publicly until the correct video and audio are reaching the preview.
  3. During the broadcast, monitor the preview and health indicators. If the feed is unstable, lower the bitrate or output resolution to a level the upload connection can maintain.
  4. When finished, click End Stream in Live Control Room and stop the encoder. YouTube says streams under 12 hours are automatically archived; do not assume that longer streams will be archived automatically.

See YouTube’s guidance on rehearsal and event preparation at YouTube Help: Live stream tips.

Troubleshoot common problems

  • The promotion plays once and stops: Open the OBS Media Source properties and turn on Loop. The setting is off by default.
  • YouTube is not receiving the feed: Check that OBS is connected to the correct stream URL and key, and that the encoder has actually started. If needed, copy the current credentials from Live Control Room again; never share the key publicly.
  • The preview is black or framed incorrectly: Confirm the correct scene and file are selected, then adjust the source transform or output canvas. Verify the video locally before relying on the preview.
  • The preview has no sound: Check that the source audio is enabled and routed to OBS’s stream mix, then inspect the audio meter and preview. Test with audible material rather than judging from a silent or static frame.
  • The stream reports connection or health problems: The selected bitrate may be too high for the available upload connection. Reduce bitrate or output resolution and retest; YouTube advises choosing quality the connection can sustain.
  • The wrong audience sees the broadcast—or cannot find it: Check the broadcast’s Public, Private, or Unlisted setting and confirm you selected the intended scheduled event before going live.
  • The stream ends unexpectedly or viewers cannot rewind: Check Auto-stop and Auto-start behavior, and review whether DVR is enabled for the broadcast.
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Or let it run in the cloud

If you need a YouTube channel to keep playing uploaded promotion videos when the local computer is off, StreamNeo runs the loop from the cloud. Upload the video, add your YouTube stream key, and go live. Nothing has to stay on at home; videos stream as uploaded at any quality up to 4K 60fps for one flat price per slot, and the service automatically recovers if YouTube drops the stream. The first day is free with no card required. Monthly: $9.99 per month. Start your free day on StreamNeo.

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