Sony announced a new three-person executive team on May 8, 2000: Nobuyuki Idei as Chairman and CEO, Kunitake Ando as President and COO, and Teruhisa Tokunaka as Executive Deputy President and CFO. The appointments took effect after shareholder and board approval on June 29, 2000. Norio Ohga became Chairman of the Board, a separate supervisory role.
Who was on Sony’s new management team?
| Executive | Role | Responsibility Sony assigned |
|---|---|---|
| Nobuyuki Idei | Chairman and CEO | Overall group strategy and corporate direction |
| Kunitake Ando | President and COO | Operating leadership, with an initial focus on strengthening Sony’s core Electronics business |
| Teruhisa Tokunaka | Executive Deputy President and CFO | Financial strategy and CFO responsibilities |
The three executives formed the central management team. Sony separately named Norio Ohga Chairman of the Board, distinguishing board supervision from executive management.
When did Sony announce and approve the appointments?
Sony provisionally announced the structure on May 8, 2000, following an extraordinary board meeting. It said the appointments would take effect after approval at the June 29 annual shareholders’ and board meetings. Sony’s June 29 announcement confirmed the appointments. Sony’s May 8, 2000 announcement and June 29 confirmation.
Why did Sony change its management structure?
Sony said it wanted to optimize its management system, accelerate corporate reform and clarify responsibilities, with the aim of enhancing corporate value. Separating Ohga’s board-chair role from Idei’s CEO role distinguished board oversight from the company’s executive leadership. The assignments also set out separate responsibilities for strategy, operations and finance.
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A contemporaneous report quoted a Sony spokesman describing the changes as a way to make management more agile. EE Times, May 9, 2000.
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