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The “millions of U.S. customers” headline refers to Adidas’s 2018 disclosure, not to the later incidents. Adidas described a limited set of data tied to U.S. online shoppers; the 2025 and 2026 events involved outside organizations and had different reported scopes.
What happened in each Adidas-related incident?
| Disclosure | System and audience | Reported data and scale | Payment data and Adidas systems | Status and source |
|---|---|---|---|---|
| June 2018 | An unauthorized party claimed to have acquired data associated with certain consumers of adidas.com/US. | Adidas’s preliminary investigation identified contact information, usernames, and encrypted passwords. Adidas did not publish an exact count. Scripps News reported Adidas’s estimate as “a few million” online shoppers. | Adidas said it had no reason to believe credit-card or fitness information was affected. | Adidas described its findings as preliminary in its June 28, 2018 statement. |
| May 2025 | An unauthorized person stole data from a third-party customer-service provider. The people potentially involved were consumers who had previously contacted the provider’s help desk. | Adidas said the data mainly consisted of contact information. Adidas did not provide an affected-person estimate, The Register reported. | Adidas said passwords and payment-related information were not included. This was a provider incident, not a reported breach of Adidas’s own e-commerce platform. | Adidas said it was notifying potentially affected customers and relevant data-protection and law-enforcement authorities. The Register reported the incident in May 2025. |
| February 2026 | Adidas said it was investigating a potential data-protection incident at an independent licensing partner and martial-arts distributor, which had its own IT systems. | Criminals alleged that 815,000 rows had been stolen, with names, email addresses, passwords, birthdays, company names, and technical data. The figure and contents were attacker claims, not a verified count of affected Adidas customers. | Adidas said there was “no indication” that its IT infrastructure, e-commerce platforms, or consumer data were affected. | The Register reported Adidas’s statement in February 2026. Adidas described the matter as a potential incident at the partner. |
Was Adidas hacked, and did millions of customers’ data get exposed?
For the 2018 disclosure, Adidas said an unauthorized party claimed to have acquired limited consumer data, and its preliminary investigation identified the types listed above. The “few million” figure is the scale Scripps News attributed to Adidas in 2018; Adidas’s own press release did not give an exact number. It should not be read as a confirmed count of people affected by either later event.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
adidas Defender Sports Backpack 33L | $50.39 | Buy on Amazon |
| 2 |
|
adidas Prime School Backpack 37L | $57.33 | Buy on Amazon |
| 3 |
|
adidas Striker Soccer Backpack 36L | $38.94 | Buy on Amazon |
| 4 |
|
adidas Primetime School Backpack 41L | $57.54 | Buy on Amazon |
| 5 |
|
adidas Excel School Backpack 34L | $44.34 | Buy on Amazon |
The later reports describe incidents at outside organizations: a customer-service provider in 2025 and an independent licensing partner in 2026. The 2026 figure of 815,000 refers to alleged rows in files, not a confirmed number of Adidas customers. Adidas said it had no indication that its own infrastructure, e-commerce platforms, or consumer data were affected by that partner incident.
What should you do if you may have been affected?
- Verify notices independently. Go to Adidas’s official website by typing the address yourself and use its data-security information or customer-support channels to check whether a notice is genuine. Do not rely on a link in an unexpected email or text.
- Do not provide credentials or payment details in response to a message. A message that invokes an Adidas order or support request may still be fraudulent. Open the official site or app separately rather than following a message link.
- Replace any reused password. If a password used for an Adidas account was also used elsewhere, change it on each affected service and choose a different, unique password for every account.
- Turn on multifactor authentication where available. This adds a verification step beyond the password and can make a stolen or reused password less useful to an attacker.
- Assess payment concerns based on your own account activity. The Adidas statements described here do not establish that payment-card details were stolen. Check your account and statements for unfamiliar activity, and contact your bank through its official number if you find any.
How to spot follow-up phishing
Contact details can make a scam more convincing: a message may mention a real order, support interaction, or account issue to pressure you into acting. Treat requests to confirm a password, make a payment, or “secure” an account through a message link as warning signs. Check the sender and the request through an official Adidas channel you opened yourself; do not reply with sensitive information.
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Quick Recap
Bestseller No. 2
Bestseller No. 5
Best Value
adidas Excel School Backpack 34L
- BUILT FOR THE BUSY DAY: Two main zip compartments plus two smaller pockets keep textbooks, binders, a 16-inch laptop, snacks, chargers and small electronics organized through classes, study sessions, daily commutes, work and weekend travel. Sized for high school students, college students, commuters and active adults.
- PROTECTS A 16-INCH LAPTOP: A dedicated padded interior sleeve securely stores up to a 16-inch laptop — a true tech backpack for college students, commuters, work-from-anywhere days and business travel. Tech rides protected through the daily school + work + travel rotation, dorm move-in, weekend study sessions and college lecture days.
- LOADSPRING SHOULDER STRAPS: LoadSpring shoulder strap technology helps ease the weight when you're carrying textbooks plus laptop plus gym gear. All-day wear stays comfortable through a 7am commute, evening study sessions, post-work workouts, college lectures, weekend errands and full-day school carry across busy back-to-back days.
- HOLDS YOUR HYDRATION: Two mesh side water bottle pockets each fit up to a 32 oz water bottle so you stay topped up through long lecture days, library marathons, gym sessions, weekend day trips, dorm life and travel days. Wipes clean with a damp cloth between trips for an easy weekly rotation through the school year.
- This product is not intended for children 12 years and under.
Rank #4
Sale
adidas Primetime School Backpack 41L
- Lifetime Warranty - built to last
- LoadSpring shoulder straps help ease the weight
- Multiple zippered pockets give you plenty of storage space
- Padded compartment securely stores up to a 15 inch laptop
- Two mesh side water bottle pockets that fit up to 32 oz bottles
Rank #3
Sale
adidas Striker Soccer Backpack 36L
- BUILT FOR SOCCER, SCHOOL AND BALL-SPORT ROTATION: A spacious main compartment with multiple zippered pockets holds training apparel, a 15-inch laptop, books and the rest of your kit — for soccer practice, club matches, weekend tournaments, school days, daily commutes and weekend travel. Sized for soccer players, ball-sport athletes, students, coaches and active adults.
- VENTILATED SHOE GARAGE: A dedicated shoe garage keeps cleats, sneakers and post-practice footwear separated from clean clothes and tech, airing out odor on the ride home. Ideal for daily soccer rotation, club practice, weekend tournaments, ball-sport practice rotation, travel team trips and after-school practice.
- PROTECTS A 15-INCH LAPTOP: A dedicated padded interior sleeve securely stores up to a 15-inch laptop — a great laptop backpack for school, college, work, scouting trips and weekend study sessions. A zippered valuables pocket secures phone, keys and wallet so essentials stay separate from sweaty workout clothes and gear.
- STAYS DRY ON WET FIELDS: A water-resistant base helps keep contents dry on wet practice fields and rainy parking lots. The Striker 3 wears well for ball-sport athletes broadly — volleyball, basketball, recreational pickleball and tennis players who want gear-and-laptop separation in one carry. Open team-embroidery space lets clubs add their identity.
- This product is not intended for children 12 years and under.
Rank #2
adidas Prime School Backpack 37L
- BUILT FOR THE SCHOOL, WORK AND TRAVEL ROTATION: A spacious main compartment comfortably carries binders, notebooks and a 17-inch laptop alongside the rest of the daily haul. Multiple zippered pockets keep keys, chargers, snacks and small electronics sorted for fast grab-and-go access through high school days, college classes, study sessions, daily commutes and business travel.
- PROTECTS A 17-INCH LAPTOP: A dedicated padded compartment securely stores up to a 17-inch laptop — a true tech backpack for college students, commuters, work-from-anywhere days, business travel and scouting trips. Sized larger than a standard 15-inch laptop sleeve to accommodate gaming laptops, large-screen laptops and full-size workstation tech without forcing the device into an undersized sleeve.
- LOADSPRING SHOULDER STRAPS: LoadSpring shoulder strap technology helps ease the weight when you're carrying textbooks plus laptop plus gym gear. All-day wear stays comfortable through a 7am commute, evening study sessions, post-work workouts, college lectures, weekend errands and full-day school carry — a back-and-shoulder-friendly fit for high schoolers, college students, commuters and active adults.
- TROLLEY STRAP TRAVEL: A built-in trolley strap slides over a rolling suitcase handle so the bag rides hands-free through airports, hotel lobbies, train stations and ride shares. A smart travel companion for weekend trips, business travel, college trips home, dorm move-in weekends and 2 to 4 day getaways when you want both hands free.
- This product is not intended for children 12 years and under.
#1 Best Overall
Sale
adidas Defender Sports Backpack 33L
- BUILT FOR PRACTICE, GAME AND SCHOOL: A spacious main compartment fits training apparel, a change of clothes, a 15-inch laptop, books and the rest of your gear — for sport practice, school days, daily commutes, weekend training and athletic team travel. Sized for athletes, students, commuters and active adults.
- AIRS OUT WET CLEATS AND GEAR: A dedicated zippered shoe compartment with ventilation keeps cleats, sneakers and sweaty post-workout footwear separated from clean clothes and tech, airing out odor on the ride home. Built for daily sport rotation, weekend tournaments, baseball and softball practice, soccer practice and after-school practice rotations.
- STAYS DRY ON WET FLOORS AND FIELDS: A water-resistant base helps keep contents dry on wet locker room floors, rainy parking lots and damp practice fields. Multiple webbing clip points let you attach keys, a 32 oz water bottle or a carabiner light for fast access between practices and travel — organized carry for the daily school + sport rotation.
- ORGANIZED ACROSS 3 COMPARTMENTS: 6 zippered pockets distributed across 3 compartments keep training and school essentials sorted — protein shakers, lifting straps, a phone, a wallet and game-day tape live separate from your laptop and books. Plenty of room for team branding too, with the Defender 5 family also offering Small (45L), Medium (59L) and Large (100L) duffel formats for athletes who need more haul space.
- This product is not intended for children 12 years and under.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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