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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchNVIDIA’s SHIELD TV Pro is reported to have risen from $199.99 to $299.99 in the United States, effective October 2, 2026. NVIDIA’s explanation, quoted by Ars Technica, is that component costs—including memory—have increased substantially. There is a price discrepancy to note: NVIDIA’s US product page still displayed $199.99 when checked that day, so verify the price shown at checkout before buying.
What changed—and what NVIDIA says is behind it
Ars Technica reported on October 2, 2026, that the US price of the SHIELD TV Pro increased by $100, from $199.99 to $299.99. The outlet attributed the change to an NVIDIA spokesperson, who said: “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” Ars Technica’s report is the source for the announced price and NVIDIA’s explanation; it does not provide an independent breakdown of this product’s costs. 9to5Google also reported the increase the same day.
The $100 figure is the reported difference between the two US prices, not a change verified across every seller or market. NVIDIA’s US product page displayed $199.99 when accessed on October 2, 2026, despite the same-day reports of the increase. That page price may not yet have reflected the announcement; check the amount at checkout and the retailer’s listing before placing an order.
What the SHIELD TV Pro offers
NVIDIA describes the Pro as a 4K HDR streaming player with Dolby Vision, Dolby Atmos, AI-enhanced upscaling, and GeForce NOW cloud gaming. Its specifications page lists a Tegra X1+ processor and 3 GB of RAM. These are manufacturer-described features and specifications, not independent performance-test results.
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- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
The Pro’s distinguishing features include two USB 3.0 ports, Plex Media Server, and more storage space than the standard SHIELD TV model, according to NVIDIA. The company’s 2019 launch announcement specified 16 GB of storage for the Pro; the current product page does not establish a new storage capacity or guarantee compatibility with every external drive. For a buyer, USB expansion and Plex support matter most if the device will serve local media or a home media library. Dolby formats, upscaling, and GeForce NOW matter if those match the TV, audio setup, and services the buyer actually uses.
How the new reported price compares with launch
NVIDIA announced the SHIELD TV Pro on October 28, 2019, at a launch price of $199. The launch configuration included the remote, 3 GB of memory, and 16 GB of storage, according to NVIDIA’s announcement. The $299.99 figure in the October 2026 coverage is therefore $100 above the $199.99 launch-era price cited in current reporting. The launch announcement’s $199 figure and the later $199.99 price are distinct published amounts, so they should not be treated as identical.
Rank #2
- 4K Ultra HD with Cinematic Visuals & Sound: Supports 4K resolution (3840 x 2160) at 60FPS, Dolby Vision, and HDR10+ for enhanced contrast, brightness, and color accuracy. Delivers immersive audio via Dolby Audio and DTS:X surround sound
- High-Performance Hardware: Equipped with a Quad-Core CPU (up to 2.5GHz) and ARM G310 V2 GPU for seamless navigation and multitasking. Includes 2GB RAM and 32GB internal storage (ROM) for ample app and content space
- Google TV Smart Platform: Runs the latest Google TV OS, offering personalized content recommendations, access to thousands of streaming apps (Netflix, YouTube, Disney+, etc.), and voice control via Google Assistant
- Advanced Connectivity & Decoding: Features dual-band Wi-Fi (2.4GHz/5GHz), Bluetooth 5.2, HDMI 2.1, and USB 2.0 ports. Supports decoding of 4K 60FPS video formats and Google Cast for screen mirroring
- Complete Setup Included: Comes with Xiaomi TV Box S (3rd Gen), voice remote control, power adapter, HDMI cable, and user manual. Compact design (95.25 x 95.25 x 16.7 mm) for discreet placement
The increase is striking for a product introduced in 2019, but the price alone does not establish whether it is worthwhile for a particular setup. The sources cited here do not provide a current, like-for-like price and specification comparison with alternative streaming players. Before deciding, check the live price and availability, then weigh the Pro’s USB expansion and Plex capabilities against the video, audio, and cloud-gaming features you need.
Quick Recap
Rank #4
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
Rank #3
- Works with SHIELD TV 2015/2017/2019 models. Requires upgrade to the latest SHIELD Experience.
- Easy to use in the most darkly lit room. Pick up the remote and the buttons will instantly light up.
- Press the microphone button to access the powerful Google Assistant on your Android TV. Search for new movies, TV shows, or YouTube videos, look up stock prices, or check your commute time, all on your SHIELD TV.
- Customize your menu button with more than 25 choices. Launch your favorite app, enable AI upscaling, or mute your sound, or more! Different options can be applied to up to 3 actions: single press, double press, long press.
- Control your home entertainment center with SHIELD Remote’s built in IR blaster. Control volume, power, or input source.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
