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Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →NVIDIA has raised the SHIELD TV Pro’s price to $299.99, up $100—about 50%—from its $199.99 launch price in 2019. The device is still the 2019-generation model, not a new hardware refresh. NVIDIA’s stated reason is higher component costs, including memory; the less expensive base SHIELD TV has also been discontinued, according to same-day reporting on October 2, 2026.
What changed—and why did the price go up by $100?
As reported on October 2, 2026, the SHIELD TV Pro now costs $299.99, an increase of $100 from its $199.99 launch price. That is roughly 50% above the original price. The change was reported as effective immediately.
NVIDIA attributed the increase to “the cost of components, including memory, has increased substantially across the industry,” according to 9to5Google’s October 2, 2026 report. This is NVIDIA’s stated explanation, not independently verified data on component costs. Ars Technica also reported the price change.
Is the $299.99 SHIELD TV Pro a new model?
No new SHIELD TV Pro hardware generation was announced in the reporting on the price change. The current model remains the generation launched in 2019. NVIDIA’s October 28, 2019 launch announcement listed a Tegra X1+ processor, 3GB of memory and 16GB of storage. NVIDIA said the processor delivered up to 25% more performance than its predecessor; that figure is the company’s launch comparison, not a current independent benchmark.
#1 Best Overall
- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
The 2019 generation added Dolby Vision, Dolby Atmos and AI upscaling. NVIDIA’s current SHIELD TV Pro product page also lists GeForce NOW cloud gaming, two USB 3.0 ports, expanded-storage support and Plex Media Server support. These capabilities help explain the product’s continued appeal, but they do not make it newer hardware.
Did NVIDIA discontinue the regular SHIELD TV?
Yes. The base SHIELD TV, which launched alongside the Pro in 2019, was reported discontinued on October 2, 2026. The SHIELD TV Pro is the continuing model reported at that time. Availability and remaining stock can change, so check current listings before deciding where to buy.
Rank #2
- 4K Ultra HD with Cinematic Visuals & Sound: Supports 4K resolution (3840 x 2160) at 60FPS, Dolby Vision, and HDR10+ for enhanced contrast, brightness, and color accuracy. Delivers immersive audio via Dolby Audio and DTS:X surround sound
- High-Performance Hardware: Equipped with a Quad-Core CPU (up to 2.5GHz) and ARM G310 V2 GPU for seamless navigation and multitasking. Includes 2GB RAM and 32GB internal storage (ROM) for ample app and content space
- Google TV Smart Platform: Runs the latest Google TV OS, offering personalized content recommendations, access to thousands of streaming apps (Netflix, YouTube, Disney+, etc.), and voice control via Google Assistant
- Advanced Connectivity & Decoding: Features dual-band Wi-Fi (2.4GHz/5GHz), Bluetooth 5.2, HDMI 2.1, and USB 2.0 ports. Supports decoding of 4K 60FPS video formats and Google Cast for screen mirroring
- Complete Setup Included: Comes with Xiaomi TV Box S (3rd Gen), voice remote control, power adapter, HDMI cable, and user manual. Compact design (95.25 x 95.25 x 16.7 mm) for discreet placement
Is the SHIELD TV Pro still worth $300?
It depends on whether you will use the features that distinguish it from a basic streaming box. The Pro’s combination of Dolby Vision and Atmos support, AI upscaling, USB expansion, Plex Media Server capability and GeForce NOW support may suit a home theater or media-library setup particularly well. If you only need ordinary streaming apps, those extras may not justify paying $299.99—especially for hardware from 2019.
- Consider it if you specifically want USB-connected storage or peripherals, Plex Media Server support, GeForce NOW, or NVIDIA’s upscaling and format support in one device.
- Pause if your priority is simply the lowest-cost way to stream, or if you expect a recent processor generation at this price.
- Compare before buying on HDR and audio formats, local storage and USB options, Plex needs, gaming support, software-update record and current retailer availability. No definitive alternative winner follows from those feature lists alone; the best choice depends on your setup and current prices.
NVIDIA’s product information describes the Pro’s features, but the available reporting does not establish a definitive end date for software support. Treat future update longevity as uncertain rather than assuming support will continue for a particular number of years.
Rank #3
- Works with SHIELD TV 2015/2017/2019 models. Requires upgrade to the latest SHIELD Experience.
- Easy to use in the most darkly lit room. Pick up the remote and the buttons will instantly light up.
- Press the microphone button to access the powerful Google Assistant on your Android TV. Search for new movies, TV shows, or YouTube videos, look up stock prices, or check your commute time, all on your SHIELD TV.
- Customize your menu button with more than 25 choices. Launch your favorite app, enable AI upscaling, or mute your sound, or more! Different options can be applied to up to 3 actions: single press, double press, long press.
- Control your home entertainment center with SHIELD Remote’s built in IR blaster. Control volume, power, or input source.
Where can you still buy a SHIELD TV Pro?
The SHIELD TV Pro was reported restocked at Best Buy on October 2, 2026, but retailer inventory is volatile. Check NVIDIA’s product page and retailers for a live listing and current price before ordering; a reported restock does not guarantee that stock remains available.
Quick Recap
Rank #4
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
