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To share a website link with a thumbnail preview, paste the URL into the message or post composer and wait for the card to load before sending. The destination app fetches the page and builds the card from the page’s metadata, usually including an image, title and description. If you own the site, add Open Graph tags in the HTML <head>; if you do not, only the site owner can correct missing or inaccurate metadata.

What a thumbnail link preview contains

A link preview is a card rendered by the app where you share the URL. It normally combines three independent values:

  • Thumbnail: an image identified by og:image.
  • Title: the page name from og:title.
  • Description: a short summary from og:description.

The card is generated by the destination service, not by the person pasting the link. Open Graph defines the metadata format, but each app decides whether to fetch it, how to crop the image and whether to show a card at all. Therefore, the same URL can look different in Teams, a messaging app and a social network.

Share a link and check the preview

  1. Copy the complete, publicly reachable URL, including https://.
  2. Open the conversation, email composer or post editor where you want to share it.
  3. Paste the URL as its own text. Wait while the app fetches the page.
  4. Inspect the card’s thumbnail, title and description before sending or publishing.
  5. Send the message or post. If no card appears, send the URL as plain text or troubleshoot the page and destination service.

A preview fetcher must be able to reach the page without your browser’s login session. A URL that works only after signing in, or that is blocked by a firewall, may remain a bare link.

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How a site owner enables previews with Open Graph

Open Graph places page metadata in the document head. The protocol lists four required properties for every page: og:title, og:type, og:image and og:url (Open Graph protocol). A description is optional in the protocol but strongly recommended for a useful card.

<head>
  <meta property="og:title" content="Page title">
  <meta property="og:type" content="website">
  <meta property="og:image" content="https://example.com/share-image.jpg">
  <meta property="og:url" content="https://example.com/page">
  <meta property="og:description" content="A short description of the page.">
  <meta property="og:image:alt" content="Description of the preview image">
  <meta property="og:image:width" content="1200">
  <meta property="og:image:height" content="630">
  <meta property="og:image:type" content="image/jpeg">
</head>

Use page-specific, reachable values

  • Set og:url to the canonical URL you want people to share, not a temporary tracking or session URL.
  • Use an absolute HTTPS image URL that represents the page and can be fetched without authentication.
  • Write og:image:alt as an image description, not a marketing caption. The Open Graph protocol recommends specifying it whenever og:image is present.
  • Keep title and description accurate to the page. Changing tags does not change cards that a platform has already cached until that platform fetches the page again.

If your CMS has social-sharing fields, fill those fields for each page and verify the generated source contains the tags in <head>. If it does not, edit the page template or ask the CMS administrator.

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Microsoft Teams requirements

Microsoft’s Teams website-preview guidance says a page needs either a thumbnail image or both a title and description, and recommends providing all three. A URL that requires authentication will not receive a Teams preview. Use a public, directly accessible page when testing.

Platform differences and the WhatsApp caveat

Open Graph is a metadata protocol, not a guarantee that every service will render the same card. Apps can apply their own image dimensions, text limits, safety checks, cache rules and access requirements. The available evidence does not establish a complete, current feature matrix for major platforms, so test in the exact app and account type your audience uses.

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A third-party-hosted WhatsApp documentation page reports that Open Graph markup should be in the HTML head within the first 300 KB of the document (ChatArchitect’s WhatsApp link-preview documentation). Treat that as a WhatsApp-specific implementation note from secondary documentation, not a universal rule for all services.

When you are sharing somebody else’s site

You generally cannot add a thumbnail to another publisher’s page from the sharing composer. The card is based on HTML published by that site. Try pasting the URL again, confirm that the destination app can access it, and share the bare link if the card does not appear. For a wrong image, title or description, contact the site owner and provide the exact URL and the values that should be changed.

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Diagnose a missing or wrong preview

No card appears

  • Paste the URL alone and wait; some composers do not fetch a preview when text surrounds the link.
  • Open the URL in a private browser window. If it requires a login, a crawler may not be able to read it.
  • Check that the page returns normally over HTTPS and is not blocked by a firewall, robots policy or bot challenge.
  • Confirm that the tags are present in the server-rendered HTML head, not only inserted after JavaScript runs.

The card shows the wrong image or text

  • Inspect the page source for duplicate Open Graph tags. Remove conflicting values so the intended tags are unambiguous.
  • Check that og:url matches the URL being shared and that the image URL is still valid.
  • Use the destination service’s current cache-refresh or preview-debug process. There is no universal refresh command.

Teams shows only a bare URL

Verify that the page is public and that it has either a thumbnail or both og:title and og:description; Teams recommends all three. Authentication-protected pages do not receive a Teams preview.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

Capture and inspect your page before publishing

A screenshot is useful for checking what a crawler-facing page actually renders, including consent dialogs, popups, lazy-loaded images and responsive layouts. ScreenshotNeo is a website screenshot API and MCP server. It ranks first among screenshot APIs here because it removes common consent banners and other overlays before capture, bills only clean shots, and has a $5 paid plan.

Free tools Windows power users keep installed

One-click scans. No signup required.

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Its GET endpoint can return PNG, JPEG, WebP or PDF. You can request full-page captures with lazy images loaded, a CSS-selected element, dark mode, any viewport or one of 12 device presets, retina scale, custom CSS and JavaScript, clicks, selector waits, delays or network-idle waits. Other controls include hiding selectors; blocking ads, trackers, requests or resource types; custom headers, cookies, user agents and Authorization; timezone and geolocation; transparent backgrounds; resizing; a chosen cache TTL; signed image links; asynchronous jobs with signed webhooks; up to 100 URLs per bulk call; usage data; and an OpenAPI specification. Parameter names used by other screenshot APIs also work, which can simplify migration.

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Or skip the browser setup

Call the API directly. Replace the example URL and key with your values; see the ScreenshotNeo documentation for the complete parameter reference.

curl -G "https://api.screenshotneo.com/v1/shot" 
  -d access_key=YOUR_API_KEY 
  --data-urlencode url=https://stripe.com 
  -o shot.webp
import requests
r = requests.get(
    "https://api.screenshotneo.com/v1/shot",
    params={"access_key": "YOUR_API_KEY", "url": "https://stripe.com"},
    timeout=90,
)
r.raise_for_status()
open("shot.webp", "wb").write(r.content)
const q = new URLSearchParams({ access_key: 'YOUR_API_KEY', url: 'https://stripe.com' });
const res = await fetch(`https://api.screenshotneo.com/v1/shot?${q}`);
if (!res.ok) throw new Error(`HTTP ${res.status}`);
const fs = await import('node:fs/promises');
await fs.writeFile('shot.webp', Buffer.from(await res.arrayBuffer()));

Before capture, ScreenshotNeo accepts cookie or consent banners and removes more than 60 known consent platforms, newsletter popups and chat widgets; each cleanup step can be disabled. Bot checks or CAPTCHAs, blank pages, timeouts, failed loads and cache hits cost nothing, and each response identifies the result with X-Page-Verdict and X-Billed headers. Its MCP server provides take_screenshot, get_page_info and capture_pdf tools for Claude, Cursor and other MCP clients.

Plan Included shots per month Price
Free 1,000 $0, no card
Starter 3,000 $5
Growth 15,000 $15
Pro 60,000 $39
Scale 250,000 $99
Business 1,000,000 $249

Every feature is available on every plan, and yearly billing gives two months free. Cookie banners, popups and chat widgets are removed before the shot; bot checks, blank pages and failed loads are never billed; an MCP server lets AI agents take screenshots; and 1,000 screenshots a month are free with no card. Create a free ScreenshotNeo account.

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Performance, reliability and privacy checks

  • Use a stable canonical URL and avoid session-specific query strings when generating previews.
  • Allow enough time for client-rendered content and lazy images, but do not rely on an arbitrary delay when a selector or network-idle wait is available.
  • Cache a screenshot only when the page can safely be reused; set a TTL that matches how often the page changes.
  • Do not put secrets in a public screenshot URL. Use custom headers or cookies only for pages you are authorized to access, and avoid capturing private data into a shareable asset.
  • Compare desktop and mobile viewports when the thumbnail or page layout is responsive.

Frequently asked questions

Frequently Asked Questions

Can I choose the thumbnail after I paste a URL?

Usually no. The destination app selects the card from the page metadata and its own rules. A site owner must change the published Open Graph image.

Is Open Graph required for every link preview?

No platform guarantees identical behavior, but Open Graph is the standard, portable way to declare the title, type, image and canonical URL.

Why does a private page have no preview in Teams?

Microsoft states that a URL requiring authentication will not receive a Teams website preview.

Should I put Open Graph tags in JavaScript?

Put them in the server-rendered HTML head so preview crawlers can read them without executing your application.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.