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To set up an Apple Watch, pair it with an iPhone in Apple’s Watch app. To set up a Google Pixel Watch, use the Google Pixel Watch app on a compatible Android phone. Both setup flows guide you through pairing, account sign-in and optional backup restoration; cellular activation is optional.

Before you start: check the phone, app and connection

These watches use different phone platforms and companion apps, so confirm compatibility before you begin. Requirements can change; use the manufacturers’ current compatibility information for your exact watch, phone and region.

Setup item Apple Watch Google Pixel Watch
Phone An iPhone. Apple’s guide accessed October 7, 2026 lists Apple Watch SE 3, Series 9, Ultra 2 or later with watchOS 27 or later, paired with iPhone 11 or later running iOS 27 or later. Check Apple’s current setup and compatibility guidance for the exact model; do not apply these requirements to older watches. A compatible, updated Android phone. Google says most phones running Android 10.0 or newer are supported, subject to compatibility and account requirements. Check the current Pixel Watch setup guide for model and region exceptions.
Companion app Apple Watch app, usually already on the iPhone Google Pixel Watch app, updated to the latest compatible version
Account and connection Apple Account; Bluetooth on; iPhone connected to Wi-Fi or cellular Google Account; internet connection; Bluetooth on and location permission allowed
Restore choice Restore a prior watch backup or set up as new when offered Restore an available backup or choose “Don’t restore”
Cellular Optional; activation is available during or after setup, subject to carrier and region Optional; LTE service depends on a compatible plan, carrier and region

How to set up an Apple Watch

  1. Update the iPhone to the latest iOS version compatible with your devices. Turn on Bluetooth and connect the iPhone to Wi-Fi or cellular. Confirm the watch and iPhone meet Apple’s current requirements.
  2. Put on the watch and hold its side button until the Apple logo appears. If it does not turn on, charge it. Keep the iPhone near the watch until the pairing prompt appears, then tap Continue. If no prompt appears, open the Watch app and tap Start Pairing.
  3. Choose Set Up for Myself. Hold the watch in the Watch app’s viewfinder to pair it. If camera pairing does not work, choose Pair Apple Watch Manually and follow the displayed instructions.
  4. Follow the setup assistant to sign in to your Apple Account, create a passcode, and select text size and any personal or health settings you want to configure.
  5. If this iPhone has already managed an Apple Watch, review the Express Setup options and choose a previous watch backup or set up the new watch as new, where offered.
  6. Choose whether to configure cellular now or later. Keep the iPhone and watch close while they sync; the watch face indicates when syncing is complete.

How to set up a Google Pixel Watch

  1. Have the included charging cable and a Google Account ready. Charge the watch and phone, update the phone and Pixel Watch app, and enable Bluetooth, internet access and location permission. Attach and adjust the selected band for a comfortable fit; Google’s band instructions apply to compatible bands, so check generation compatibility if using a separately purchased one.
  2. Hold the watch’s crown for about three seconds to turn it on. Place it near the Android phone. A Fast Pair prompt may appear; otherwise open the Google Pixel Watch app and follow its instructions to select your watch.
  3. Compare the pairing codes shown on the phone and watch. Tap Pair only if they match. If they do not, restart the watch and try again; if the codes still differ, follow Google’s pairing troubleshooting steps.
  4. Sign in with your Google Account, complete any verification and accept the terms. Select the purchase country for limited-warranty checking. When prompted, restore an available backup or choose Don’t restore, then choose your wrist and crown orientation.
  5. Choose Start using your watch to finish, or continue to Set up more for available options such as health features, cellular, safety features, screen lock, Wallet and apps. The watch may update automatically; the app displays Connected when the connection succeeds.

Restore a backup or start fresh?

Apple Watch

If the setup assistant offers a backup from a previous Apple Watch, restoring it carries forward that watch’s setup. Choose the new-watch option if you want to configure it from scratch. The available choices depend on the iPhone and watch setup state; Apple describes them in its pairing and setup guide.

Google Pixel Watch

Restoring a Google Pixel Watch backup can bring back apps, data, settings, the watch face and tiles. Google recommends backing up before changing watches or phones; follow its transfer and upgrade guidance before unpairing or resetting a watch. In some same-phone re-pair situations—such as after a phone reset or returning to a phone previously paired with the watch—Google documents an error that may require backing up, factory-resetting, pairing again and then restoring the backup.

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Is cellular setup required?

No. You can complete basic setup without activating cellular. Apple allows cellular configuration during setup or later in the Watch app. In a typical Apple setup, the watch uses the same carrier as its managing iPhone; a Family Sharing setup is an exception. Availability varies by country and region. See Apple’s current instructions for your setup.

Pixel Watch LTE can connect directly to a cellular network for calls and apps away from the phone when activated with a compatible carrier. Carrier and regional availability, setup steps and terms differ. Google notes that a separate line is needed even when the watch can share the phone’s number; check its carrier and cellular-plan guidance and your carrier’s terms. This is not a prerequisite for pairing or ordinary setup.

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If pairing fails, troubleshoot before erasing

Pixel Watch: check the connection and restart

  • Confirm the watch has charge and that the phone, watch and Pixel Watch app are up to date.
  • Turn on Bluetooth, location and Wi-Fi or mobile internet, and keep the watch close to the phone. For Fast Pair, Google specifies a distance of 0.5 m (1.6 ft).
  • Restart the watch by holding the crown for three seconds, selecting Restart, waiting for it to boot, then retrying setup near the phone.
  • If the pairing codes differ, do not approve pairing; restart and retry. For persistent problems, use Google’s setup and pairing troubleshooting guide.

Apple Watch: check pairing state and use manual pairing

  • If the watch face appears when you are trying to begin setup, Apple says the watch is already paired. It must be erased or reset before it can be paired again; consult Apple’s current pairing instructions for the appropriate steps.
  • If the camera viewfinder cannot pair the watch, choose Pair Apple Watch Manually in the Watch app.
  • For other connection problems, follow Apple’s current pairing support instructions rather than repeatedly restarting setup.

Make a factory reset a last resort

A Pixel Watch factory reset erases apps, settings and data. Back up first if possible, and use Google’s instructions for the watch’s specific state rather than resetting as an initial pairing fix. Google’s troubleshooting guide and transfer guidance cover recovery and re-pairing.

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